Has Bilibili fallen?

On December 8, CCTV News officially settled in Bilibili . Bilibili users welcomed CCTV News by sending barrage "group photos".

(Screenshot from Station B)

This is the nth official platform to enter Bilibili.

In the previous article, Bilibili’s annual barrage came out. Do you know what AWSL means? Many readers left messages saying that Bilibili has changed and many low-level users have appeared.

I feel the same way about this. Now I basically don’t turn on the barrage when watching videos, mainly because I’m afraid that some low-level users will affect the viewing experience.

I feel that the main reason why B station has such problems is that the membership threshold has been lowered.

According to Bilibili's second quarter report this year, Bilibili achieved total revenue of 1.54 billion yuan in the quarter, a year-on-year increase of 50%, and a net loss of 315 million yuan. In the first half of 2019, its net loss was nearly 500 million yuan .

(Source: Station B quarterly report)

If Bilibili continues to make losses as a listed company, its investors and shareholders will be unhappy, and its survival will become a problem.

Therefore, the method proposed by Bilibili is to lower the membership threshold by 50% within the next year. Answering questions will no longer be a required option in the future. At the same time, a team for attracting new members has also been established.

Speaking of answering questions, I guess many old users of Bilibili have experienced that kind of pain. The threshold was extremely high at that time. One had to complete 100 questions in 60 minutes to become a member. The questions were extremely tricky, and most of them were related to the second dimension.

When Cai Xukun’s singing, dancing and rap videos were spoofed by the B station’s ghost-animal idol, Cai Xukun’s fans were ready to “bomb” B station and control the comments and barrage.

But I didn’t expect to be stumped by the membership test questions of Bilibili, and I was "completely defeated."

I was confused when I saw the title. You can experience it yourself.

What is Lao Xu's full name?

Answer: Gen Urobuchi

Which cartoon has an actor whose full name is unknown?

Answer: The Melancholy of Haruhi Suzumiya

Who is the script writer known as the Great Devil at Key?

Answer: Maeda Jun

What kind of bombers did the US aircraft carrier group use after the Pearl Harbor incident?

Answer: B-25 Mitchell

What is the Chinese name of the animation k-on!?

Answer: Light tone

In desperation, Cai Xukun’s fans could only buy Bilibili accounts online, and the accounts were once sold for tens of thousands.

(Picture from PanGe Tucao Wangzhe)

I laughed when I imagined the scene of Cai Xukun’s fans answering questions. I answered the questions several times all night long back then.

But now it is extremely simple. The 60 minutes is changed to 48 hours, and the first 40 questions can be answered by trial and error.

Lowering the membership threshold for Bilibili has undoubtedly brought in many new users, but it has also inevitably reduced the user experience for other users.

At the same time, Bilibili’s original positioning was a two-dimensional community, but now it has 32 divisions.

Faced with so many channels, old users of Bilibili will inevitably feel that Bilibili has changed.

This can only be said to be to cater to more audiences. Some people come to watch the two-dimensional world, some people come to learn, and some people come to watch vlogs. The user base is wider.

At the same time, recently Bilibili spent 800 million yuan to squeeze out live streaming platforms such as Huya, Douyu, and Kuaishou, and obtained the exclusive broadcasting rights for the League of Legends finals, making efforts to get a share of the live streaming industry.

In the next three years, almost all viewers will go to Bilibili to watch the League of Legends finals. As the threshold is lowered, more people will become Bilibili users.

As the number of users increases, the number of low-level users will also increase, and changes are inevitable.

But in fact, in my opinion, Bilibili may have changed, but it has not fallen.

First of all, since the establishment of Bilibili in 2009, there have been no scam ads when watching videos. There are no various advertising routines, no member-exclusive ads, and no plot ads inserted in the videos. This is the last bottom line that Bilibili holds.

Secondly, Bilibili has already gone public and cannot just stay in the two-dimensional world. It must seek active transformation. It will be difficult to solve the problem of losses and it will be difficult to survive. If Bilibili is gone, everything is gone.

Now that official media such as CCTV News have settled in Bilibili, most users are welcoming them, but they are just like a UP host. If you like them, follow them, and if you don’t like them, just pass by.

When there are advertisements when watching videos on Bilibili, then you will have fallen.

Before this, I still liked Bilibili, but I just didn’t turn on the barrage because there were more people and the atmosphere had changed.

Author: Ape Warrior

Source: Ape Warrior