Sohu account, Baijia account, which platform is the most suitable for self-media people?

Self-media has become a common model for personal entrepreneurship . More and more companies are starting to build personal IPs. It seems that personal branding has become an indispensable way for companies and individuals to market . So what platform is most suitable for self-media people?

The editor saw on Weibo a few days ago that a netizen posted a picture of the distribution of the self-media market. It involves platforms such as social networking , communication, video, information, and knowledge sharing.

Looking at this picture, we find that they are all currently popular self-media platforms . Of course, Guardian Yuan Kun still has room for improvement in terms of video, so except for Miaopai and YY, other video platforms have not been involved too much.

So, as a self-media person, what platform should you choose? Because the current mainstream self-media is divided into four categories: pictures and texts, videos, audio and live broadcasts .

1. Self-media with pictures and texts.

Currently, mainstream platforms all support graphic and text-based self-media, and the main platforms are: WeChat , Weibo, Toutiao , Penguin , Baijiahao , Sohu, Yidian Zixun , Dayu , Zhihu, NetEase, Sina Kandian , etc.

The threshold for graphic and text self-media is relatively simple, just as the WeChat public account said: No matter how small an individual is, he or she has his or her own brand. It seems like anyone can write. From time to time, news appears: so-and-so makes tens of thousands of dollars a month by doing self-media.

2. Audio self-media.

Audio self-media has been popular for a while, and the main platforms include: Himalaya FM , Lizhi FM, Penguin FM, Duoting FM, Koala FM, and Qingting FM.

The threshold for audio self-media is not high. It is generally mainly about reading, emotions, information, etc. The most important thing is that the sound is nice and provides some value. The voice of Guardian Yuan Kun is not very pleasant, so he did not pay attention to the audio self-media platform.

3. Video self-media.

Video-based self-media seems to be becoming more and more popular. The main platforms include: Miaopai, Meipai , Huoshan Video , Kuaishou , Xigua Video, Youku and other video websites.

The threshold for video self-media is similar to that for pictures and texts, and you can shoot it with a mobile phone. It is simpler than audio self-media, so it tends to replace audio. The content of video self-media is diverse, and the threshold for entertainment and comedy is the lowest.

4. Live streaming self-media.

Live streaming self-media can better gather users because of online interaction, becoming a must-have platform for internet celebrities . The main ones are: Yizhibo, YY Live, Douyu , Panda , Huajiao, Inke , etc.

In comparison, the live streaming platform tests people's good looks (knowing how to put on makeup) more in the early stages, and their value more in the later stages. But he's not bad looking, so basically his show won't be too bad.

For friends who want to do self-media, which platform is the most suitable? Guardian Yuan Kun believes that one should start from one's own positioning, mainly what one is good at.

Some people are good at writing but not good at communication, so graphic and text self-media are better, but short videos may have some problems. Audio and live streaming are more difficult to master. On the contrary, you can do live broadcast, audio or short video.

If you can't find what you are good at, then find what you like, see what kind of content you like to create, and choose a platform based on the content. Of course, the purpose of running self-media is to make a profit, and the final monetization issue still needs to be carefully considered.

If you want to monetize through e-commerce , or sell services, then graphics, texts, live broadcasts, short videos, etc. are all possible.

If you are a full-time self-media person, it is best to base yourself on three or two platforms, and then expand to all platforms after you become stable. Full-time self-media people in the industry basically have dozens of self-media outlets, covering mainstream Internet platforms. What are your choices?

The author of this article @守护袁坤 compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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