3 tricks to achieve high conversion rate of information flow promotion landing pages!

Although there are many factors that affect the conversion rate of a landing page : it may be related to the location, population, and time of delivery; it may also be due to the demand or popularity of the product itself... But it is undeniable that a high-quality, user-friendly landing page will indeed increase conversions!

After more than a year of practical experience in information flow landing pages, the author has concluded that a high-quality landing page has three major conditions:

1) A good-looking, informative, and well-designed header image;

2) The lower content matches the header image;

3) The entire landing page content guides logical coherence: from generating customer interest to building trust, and finally getting customers to leave their information and achieve conversion.

From this perspective, the landing page header image is very important. It determines the general content of the lower part as well as the overall style and tone. So today, let’s analyze in detail the creative guidelines for landing page header images!

1. Elements included in high-profile header design

1) Color: Science has shown that the eyes react fastest to color. Target and analyze the main colors according to the population, region, and different industries.

2) Pictures: 1. Beautiful pictures (beautiful women, beautiful scenery, etc.); 2. Pictures with a warm feeling; 3. Pictures with a certain sense of design.

3) Copywriting : A title copy that is attractive enough, highlights the theme, and expresses selling points.

4) Corporate logo: Strengthen corporate publicity.

Next, let’s talk about the various ways to make header images and why they should be made like this?

1. Pictures of beautiful women

Comment: No matter what the client’s product is, people’s eyes will be unconsciously attracted by beautiful women. Beauty marketing , the effect is beyond imagination!

2. Highlight "home, love, warmth"

Comment: If it is a household air conditioner or decoration product, the color tone and pictures all highlight the theme of "home, love, and warmth" + the money saving mentioned in the copy is a very suitable combination, very much to the taste of family members!

3. Outstanding price advantage

Comment: The key point of automobile landing pages: highlight price, price, price! When car owners see the low price, they can’t help but be tempted! And there is a kind of inertia that the black color of automobile products looks good. It may be the preference of the user group, which creates a cool and high-end feeling.

4. Suitable color tone

Comment: This landing page that provides air conditioning installation services uses purple tones, giving people a cool and refreshing feeling! The copy combines the actual situation of the company and provides "one-stop service", highlighting the trustworthy brand and providing evidence below, which makes people think that installing an air conditioner is very simple, as if conveying a message: just one phone call can drive away the summer heat. At this time, a form can be added directly below, which has a very good effect.

5. Artistic design

Comment: When you encounter a landing page for a ticketing exhibition, the header image must have a sense of design, a sense of design, and a sense of design!

6. Design in line with local customs

Comment: Talk about design sense! It can also be applied to real estate investment products in some developed countries! For example, for Japanese real estate, the fonts and images are in Japanese style, adapting to the local customs, which makes people want to see the following part.

2. Relationship between other parts of landing page header image

In order to achieve good conversion on the landing page, the header image must have a good relationship with other parts. Giving customers enough guidance is the key! What is bootstrapping? Take overseas real estate as an example. For large investments like real estate that cost more than several million dollars, it is necessary to provide netizens with more detailed information so that they can make decisions!

Overseas real estate ROI excellent case

The entire guidance process: 5 major factors that make Australian real estate worth buying and investing in - fully furnished but low price! (gradually my heart is moved) - Australia is a paradise for the elderly and children, and it is a permanent property (gradually my heart is moved) - the process of buying a house is very simple! (gradually feeling moved) - VIP lifetime service quality assurance (gain user trust) - both house viewing and tourism are possible! (Impress users) Sign up or get free consultation, achieve high conversion rate, and the cost is half that of competitors!

3. Specific Cases and Data

The author believes that specific problems should be analyzed specifically. Some landing pages do not need to be very complicated. As long as the relationship between the header image and the following is handled well, the landing page can be very short and the conversion rate can be very good!

1. Excellent ROI Case Study of Home Improvement Landing Page

Comment: Although it only has 2 pages, the conversion cost is only 1/3 of that of its peers, which is very good in the peak season of the home furnishing industry!

2. Excellent ROI Case Study of Rental Landing Page

Comments: The color scheme used for the rental website is green + yellow light, and the header image uses sofas, vases, and bookcases to express warmth, tasteful expression, and brand positioning. The conversion rate of the landing page is only 1/4 of that of its peers.

3. Excellent ROI case study of car wash landing page

Comments: Car wash investment project: Using black and blue tones, the theme highlights scarcity and brings out the concept of environmental protection. The conversion rate of the landing page is surprisingly as low as 1/5 of that of its peers.

In this age where appearance is everything, having a pleasing landing page header image is the first prerequisite for good conversion! An eye-catching header image will at least prevent users from jumping out of the view immediately and causing them to scroll down!

A high-quality header image involves many factors: the relationship with creativity, the relationship with other parts of the landing page, the relationship with customer products and services, etc. Whether it is copywriting, color, image selection, or layout design, just think about it carefully, it can help your product achieve lower conversion costs!

Author: A director who understands psychology , authorized to publish by Qinggua Media.

Source: Information Flow Intelligence Bureau