DOU+ tips and common reasons for audit failure

As a low-cost payment tool, DOU+ has always been favored by large, medium and small businesses. Although its review is relatively strict, the conversion effect is still very obvious.

Recently, Douyin released an important announcement: videos with low-quality content will not be able to purchase DOU+ promotions, and may not be able to be viewed due to violation of platform rules.

However, during the DOU+ delivery process, the problem of DOU+ audit failure is often encountered. In this regard, we have also compiled and listed the latest and most complete DOU+ delivery process and common reasons for audit failure:

1. What is DOU+

dou+ is an official video heating tool of Douyin. After spending money, the system can recommend your video to more people and increase the number of views.

You can put dou+ on your own videos, or on other people's videos. As long as you have money, everyone can participate.

The operation is very simple: click […] in the lower right corner of the Douyin video playback interface, enter the sub-menu, and you can enter the popular topics on Dou+.

The current official TikTok traffic conversion rate is dou+; 100=5000 views.

As a platform, the traffic provided by dou+ is fixed. If you spend 100 yuan, you will definitely get about 5,000 views. But apart from the number of views, the likes, comments, reposts and conversions of the video are uncontrollable.

Investing in Dou+ is a technical job. If you don't have the methods and skills, blindly investing thousands or tens of thousands of Dou+ may not create any waves, fail to achieve the expected results, and waste money.

2. The role of DOU+

DOU+, in layman's terms, is a way to spend money to increase traffic to videos and live broadcasts.

1. Improve the exposure of content

DOU+ is a video heating tool provided for Douyin creators, which can effectively increase the video playback and interaction volume, and enhance the exposure effect of video content.

2. Increase the popularity of the live broadcast room

Common live streaming traffic diversion methods include the breathing light of the avatar logo and the direct live streaming method. You can heat up the traffic-generating video before the live streaming; during the live streaming, you can directly heat up the live streaming room to attract more users to enter the room.

3. Accurately improve product conversion

DOU+ can be targeted based on age, city and other dimensions. For merchants with clear target audiences, DOU+ can help increase product exposure and tap into potential users.

3. Dou+ delivery skills

1: Choose the appropriate delivery mode

Video DOU+ provides 3 delivery modes:

System intelligent delivery: suitable for content that is not clearly targeted, the system will intelligently recommend it to users who may be interested in the video;

Customized targeted delivery: suitable for merchants and other users with clear target groups;

Expert-like fans delivery: more suitable for users with vertical content and precise fan growth needs.

Summarize:

If you have relatively few fans, it is recommended that you invest in "target fans" first. After accumulating a certain number of fans, you can combine the number of fans and likes and comments to invest. You can also try to make small-scale investments in stages, or combine investments to facilitate timely adjustment of strategies.

Live DOU+ provides 2 delivery modes:

Video heating live broadcast room: It is to heat up a certain work under the account and guide the audience to enter the live broadcast room through the video;

Directly heat the live broadcast room: there is no need to select a video. Users can intuitively see the real-time picture of the live broadcast room in the recommended stream, and can click anywhere on the screen to enter the live broadcast room.

2: When is the best time to invest in Dou+?

When launching DOU+, it is important to choose the right time.

For content operators, they can place advertisements based on the active time of fans. If the current number of fans is low, they can refer to the active time of fans of KOLs or similar accounts in the same industry.

If you want to use videos to attract traffic to your live broadcast room, in addition to considering the active time of your fans, you also need to consider the live broadcast traffic trend. For example, in the live broadcast room of flowers, birds and green plants, the audience enthusiasm is higher at 1 pm and after 9 pm, so choosing to deliver traffic during this time will make it easier to promote conversion.

It should be noted that half an hour to one hour of system review time should be reserved during the launch.

3: How to place ads on Dou+ to increase the chances of your video becoming popular?

During the DOU+ launch period, you need to pay more attention to the data changes of the works. When the video has a few hundred views and the number of likes and comments is higher than usual, you can invest in DOU+ to accelerate the promotion of the video.
It can better increase the chances of your video becoming popular.

If the video has become popular, you can stop running it. Wait until the data curve is relatively stable, and then evaluate whether it needs to be run again.

4: How to vote for Dou+ in the live broadcast room to increase its popularity?

Before investing in DOU+ live streaming, we need to think clearly about what we need to improve. For example, Dou+ Live mainly improves the interactive data of users after entering the live broadcast room, including: seeding the audience, audience interaction, increase in live broadcast room fans, live broadcast room popularity, etc.

With a clear goal, you can analyze how to invest based on the dimensions provided by Douyin. It should be noted that only live streaming with goods will have the option of “planting grass for viewers”.

4. Common reasons for dou+ delivery failure

1. Low-quality video

The video has no content and leaves people confused after watching it.

Blurred video, still-frame video, and stretched video destroy the normal proportion of the scene.

Videos of 3 seconds or less, which make people feel extremely uncomfortable after watching.

2. Transport videos

The ID in the video is inconsistent with the uploader's ID, and the account status label is the transfer number.

Obviously intercepted PGC content, screen recording videos, and videos with watermarks from other platforms.

3. Tonality is not recommended

The video content is vulgar and contains soft pornography, the video content is uncomfortable,

The content of the video does not conform to the tone of this platform and the video does not have positive values.

4. Hidden risks

Advertisements and fraudulent content appear in the video or text.

writer of sensational headlines.

Medical and health care, smoking, drinking and other uncivilized behaviors.

Illegal scenes such as raising wild animals in violation of regulations, child abuse, and suspected gambling.

5. Obvious marketing and advertising

The video content contains obvious brand freeze frames, brand word subtitles, brand watermarks, and voiceovers.

The video background contains obvious brand words and commercial elements.

6. Copyright infringement

Unauthorized celebrity/film/event related videos.

7. Avoid including the following elements in the video title and video description

Contact information: telephone number, WeChat ID, QQ ID, QR code, WeChat public account, address.

Solicitation information: title solicitation, video oral solicitation, video poster or flyer solicitation, price information, and introduction to the efficacy of the title product.

Exposure trademarks: brand stills, commercial subtitles, and unofficial commercial stickers.

A directional business store name.

8. Many blue Vs will encounter this situation

Many Blue V accounts cannot vote for DOU+, probably because the video content does not match the business scope of the business license.

For example: if you sell electronic products and the video you posted is to promote food, you cannot vote if you have a blue V account, but your personal account will not be affected.

9. For example, the following cases

[Captain Daben] This video cannot be posted on Dou+ because of the exposed upper body, but it does not affect the growth of the three indicators of video likes, comments and shares, with 1.535 million likes, 42,000 comments and 40,000 reposts.

Note: Dou+ cannot be used to determine whether a video is restricted!

Some accounts believe that the reason they did not allocate traffic was because they showed their abdominal muscles, which is not entirely accurate.

Douyin officials also clarified in a live broadcast: "Official account: Guoren Cat Brother"

"TikTok will not restrict normal accounts or put them in a black room. All content must comply with national laws. If the number of views is not good under normal circumstances, please pay attention to the content issues."

10. Pre-investment inspection

What checks should we do before launching dou+?

1. Check whether the video has been moved.

2. Check whether the video infringes on any brand or person’s portrait.

3. Check whether it involves pornographic, revealing, vulgar content, etc.

4. Check whether there are any abnormalities with the seller’s products added in the video.

Many merchants do not really understand the function of dou+.

When they saw the ratio of 100 yuan = 5,000 views given by dou+, they blindly carried out paid promotion. However, the final effect was not good and the expected benefits were not achieved.

We should regard dou+ as a tool to increase volume, rather than as a tool for promotion and traffic diversion. If it does not have any high-quality, eye-catching video content, it will be meaningless and useless.

In general, you can choose dou+ in the following situations:

1: Creators who aim to increase their followers and can output content stably;

2: Creators who want to quickly establish account tags at a low cost;

3: Anchors with certain live broadcasting skills can maintain the popularity of the live broadcast room;

4: An anchor with a certain number of fans and a sufficient fan base can reduce the loss rate of the audience to a certain extent.

Whether it is short videos or live broadcasts, dou+ plays a more icing on the cake role.

Author: Cat Brother

Source: Guoren Cat Brother