All the methods and techniques to make money quickly on Zhihu are here!

I had just come into contact with Zhihu at this time last year, but I hadn’t written much. I really started operating in October last year, and I chatted with some of my earliest fans.

I said: You have to do long-term and accumulative things, and writing Zhihu is one of them. Some projects can be started in three days and earn over ten thousand yuan a month in seven days. It seems fast but is actually very slow. Some seem very slow, but with accumulation, it is actually very fast.

Zhihu belongs to the latter. I said that I would use a year to get 10,000 followers on Zhihu, and it was achieved in less than three months.

So why do we want to create Zhihu?

Because Zhihu is equal to Toutiao + official account!

Although we have written about this before, today we will give a thorough summary and pass on all the Zhihu secrets to you.

1. Zhihu’s rules.

Zhihu = Toutiao + WeChat Official Account

1. Saying that Zhihu is like Toutiao means that Zhihu’s questions and answers are like Toutiao . What is Toutiao like? Machine recommendation algorithm, recommendations based on likes, favorites, comments, etc.

This is how Zhihu's Q&A works. After you write an answer, Zhihu will show it to a certain group of people first. If the feedback is good (lots of likes, comments, and thanks), it will be recommended to more people.

Recommendations are mainly given through the notification center and home page.

Through the notification center, it means that as long as you answer this question, Zhihu will recommend your answer to some of the people who follow this question, but not all.

Recommendation on the homepage means that Zhihu will recommend your answer to those who have paid attention to this question, or paid attention to similar questions, or searched for similar questions. If the feedback is good, the number of recommendations will be increased.

So when we look at the question-and-answer section of Zhihu, it actually has the same mechanism as Toutiao. It is centralized, and the exposure of your answer is actually controlled by Zhihu.

2. Saying that Zhihu is like a public account means that Zhihu’s columns are like public accounts.

On Zhihu, you can not only write answers, but also write articles, create columns, and then synchronize articles to your own columns, and you can also submit articles to other columns or topics.

You write a column and others can follow it. When you post an article in your column, all users who follow your column will receive notification that your column has been updated with an article.

This is very similar to the official account. It is decentralized, but not completely decentralized, because your articles will also be recommended to the homepage and seen by interested users.

2. How does Zhihu make money?

As mentioned earlier, Zhihu = Toutiao + official account, and the way to make money is similar.

1. Toutiao mainly earns platform subsidies through the Qingyun Plan, and you can also make money by teaching courses on Toutiao.

Zhihu does not have platform subsidies, but it can also offer courses, that is, Zhihu Live.

To start a live broadcast on Zhihu, you need a deposit of 500, but if you reach a certain number of fans, this money will be waived.

The live broadcast is priced at 9.9 and 19.9. It is normal for a person with 10,000 followers to earn more than 10,000 yuan at a time.

If you have certain qualifications and educational background, you can also give private lessons on Zhihu, which will be priced higher.

You can also publish e-books .

An e-book is priced at a few dollars, which is not much, but many people buy it, and you can also embed your own advertisements in the book, such as on a public account.

2. Public accounts make money by accepting advertisements . Similarly, when the number of followers of Zhihu columns increases, they can also make money by accepting advertisements. Many advertisers have contacted me and want to place advertisements in my columns, with the fees ranging from a few hundred to one or two thousand.

In addition, some advertisers want to insert advertisements in my answers, and the fee ranges from several hundred to around 1,000 yuan.

3. Zhihu Operation

Earlier we talked about Zhihu’s rules and how Zhihu makes money.

There are many ways to make money on Zhihu. The above are the ones recommended by Zhihu officials. Because Zhihu itself is a knowledge payment platform, the official hopes that you will write high-quality answers to attract users and increase user stickiness, and then monetize through Zhihu live, private lessons, e-books, etc. Your monetization is also his monetization.

So how to do it?

It’s nothing more than writing answers and writing articles.

As we said before, Zhihu will recommend your answer or article to the homepage. The traffic on the homepage is very large. If you study and analyze it carefully, you will find that the number of answers on the homepage is more than the number of articles. We can boldly imagine that the exposure of the answers is greater than that of the articles.

So if you want to increase your followers quickly:

1. Write more answers than the article.

2. When looking for questions to answer, you should look for questions that have a lot of followers.

3. The homepage has attention, recommendation, and hot list, so we can find answers to questions on the hot list. The probability of going viral is very high, and one viral answer may increase a lot of fans.

4. You can write an article that not only answers a question but also publishes it in your own column.

5. It is better to write one answer carefully than to write 10 random answers on Zhihu.

6. For an article to go viral, it mainly depends on feedback, i.e. likes, thanks, and comments. So you can ask people to like your posts, but it does not mean that you should ask others to like every post. Instead, after your answer is published, if some people have liked your post within a certain period of time, it means that your answer has the potential to go viral. In this way, if you ask someone to give it a push, it may go viral.

The weight conveyed by a like from an ordinary user is not as good as the weight conveyed to you by a big V, so you can ask a big V to give you some points.

7. Details.

The first sentence at the beginning should catch the user's attention and keep them reading.

At the end of the article, guide users to like the post, thereby increasing Zhihu’s exposure.

@Cool, provide convenience to users, one click can go to your homepage.

When they reach the homepage, they may follow you, follow your official account, or add you on WeChat.

8. Because users will search for articles on Zhihu, you can put some keywords in the title when writing articles.

9. Because if a big V likes your post or collects your article, your article will be displayed on his homepage, and the big V’s homepage will be seen by many of his fans.

So you can ask big Vs to like or collect your posts, or you can publish your own articles and then collect your own articles to increase exposure.

4. Writing.

In a word, Zhihu is all about writing, so we still have to work hard on writing.

Nowadays, not only are there elites on Zhihu, there are also newbies.

So if you attract high-end fans, then write articles with more copy.

If you attract a white guy, then don't make it difficult.

There are also some tips to share with you, which is to find questions like "What are they?" "What methods?" "What are they?", and then list the methods. Answers like "Ten XXX" can easily get high praise.

When writing an article page, you can write "Top Ten xxx" or "30 XXX" . Article pages like this will easily become popular.

Writing should be illustrated and long (1000 words+)

5. Make money from Zhihu related products.

Earlier we talked about making money through Zhihu, which is also the way of making money that Zhihu advocates. However, with such a large platform like Zhihu, of course other ways of making money will also emerge.

1. Direct traffic to public accounts and WeChat for monetization . As a text-based platform, Zhihu is the best choice for public accounts to attract fans.

2. Treat Zhihu as a traffic pool, throw out soft articles as bait, and attract traffic to monetize.

For example, some time ago, there was a very popular answer on Zhihu titled "Earn 9,000 yuan a month through Xianyu by taking advantage of information asymmetry." The general idea is: Taobao and JD have many loophole orders, and some shoes can be bought for only one cent. After buying them, you can sell them through Xianyu to make money.

If you also want to make money this way, then join a QQ group where you can share vulnerability lists every day.

The vulnerability list is fake. After joining the group, the links of Taobao or JD.com, or the wool information sent in the group are real.

Regardless of whether you make money or not, the group owner really makes money.

This answer, posted under various part-time job answers, can fill up a QQ group of 2,000 people in one day.

3. Mutual praise business.

A like from a Zhihu big V is very important for an answer or article, so we can integrate a big V mutual aid group.

Manually contact the big Vs on Zhihu, and then add them all to a group. Everyone helps each other in the group. It can be free in the early stage, and there will be a fee to join the group later. This is also very tempting for big Vs. Of course, you can also do it for free, but if you want to join the group, they will give you a like first, so that they can help you build your account.

When the number of people reaches a certain level, the entire group can be integrated to do some outsourcing business.

For example, if someone gives a like to a newbie, you can contact the business and make a profit from the difference.

4. Make money in the comment section.

If you have your own business, such as you are running Fenxiang, or you want to sell weight loss products, or you do training.

Then you can have multiple accounts and set up comment sections.

Prepare a comment with good conversion rate, then register multiple Zhihu accounts, maintain them in batches, then specifically look for highly praised answers, and then go and answer them, and repeat simple things.

It’s like some fans were cheated out of more than 10,000 yuan! The spinach man mentioned in the article insisted on doing this because it must be effective.

5. How to use institutional accounts.

Zhihu allows institutional accounts to be registered, and some institutions join Zhihu not to attract traffic, but to increase the visibility of their own brands.

Remember we mentioned earlier that there is a Taobao store that sells freckle removal products. The unit price is 699, it is the only one on the entire network, it does not fake orders, and it makes tens of thousands of profits a month.

You can also OEM a product like this, and then share knowledge about freckle removal through Zhihu to promote your brand. When users search on Taobao, they will only see you.

For example, you can also develop a public account analysis tool, a Douyin data analysis tool, and then write related articles and share your tools openly, which can also enhance your brand.

That’s all I have to say about Zhihu operations. If there is anything I haven’t written here, please feel free to add to it.

Related reading:

1. Zhihu’s operational strategy: What are the chances of fighting against content “entropy increase”?

2. Zhihu promotion and operation: How to become a Zhihu celebrity with millions of likes?

3. How to use Zhihu promotion to efficiently attract targeted users?

4. Zhihu’s 4 quadrants and 2 rivals!

5. Take these Zhihu promotion and follower-increasing techniques for free!

6.How do keep, Zhihu, etc. conduct user operations?

7. Understand the 4 principles of Zhihu community operation in one article!

8. Encircle and suppress the number one V on Zhihu!

9.How to do marketing promotion on Zhihu?

author: Cool Talk Money

Source: Kukusq