There are also many people on Douyin who want to make good short videos , increase the followers of their accounts, and then use them to sell goods or publish advertisements. However, if you want to have more followers when publishing short videos on the Douyin platform, there are naturally requirements for the videos. The dou+ function of Douyin can do this, but what are the specific delivery techniques? Let Dongguan Feng Chao share with you below! Which one is better, Douyin dou+ or speed push? Quick push section: The quick push section is to quickly deliver videos to more people within six hours, with high-density delivery during specific time periods. Videos with excellent content will become popular faster. During the delivery period, data such as likes, comments, and increased number of fans will be used as reference to facilitate selection, so it actually helps our accounts better achieve their desired goals. Targeted section: The functions of the targeted version are complex and are mainly divided into three aspects: system intelligent recommendation, custom recommendation, and expert similarity recommendation . Different types of delivery have different effects. System intelligent recommendation: If you are not clear about your purpose, you can use this method to let the system make better recommendations. Customized recommendation: For Blue V accounts, the merchant version will be based on the user's gender, age, region and interests. Delivery similar to that of influencers: If the influencer you deliver happens to be related to your own content, you can convert fans very well. Content similar to that of influencers can achieve fan conversion. If the account is associated with the account of a big V, it will also be given priority in later recommendations. What is the use of Douyin dou+? Dou+ promotes data growth by recommending videos to potential interested users. Therefore, the data it drives is generated by real users, and the increased fans are also real users. This can increase the exposure of our account and play a certain role in promoting the growth of fans. The increase in short video traffic relies on algorithm mechanisms. DOU+ only serves to add icing on the cake rather than provide timely help. If the content of the video is not good, there is no need to use DOU+. Short video platforms will also inhibit the promotion of nutritious content to become popular. Each account has a corresponding positioning. If the account positioning is not clear, DOU+ can be used to speed up the account recognition by the machine. By shooting high-quality videos and using DOU+, the machine can better identify the account positioning. DOU+ helps accounts to divert traffic accurately; accurate account diversion is of absolute value to corporate monetization and e-commerce. In the above content, we have introduced which one is better between Douyin dou+ targeting and speed push. Taobao merchants only need to make a choice based on their actual situation. It would be most suitable if they can combine the two. What are the Douyin dou+ delivery techniques? 1. Livestreaming Once the product promotion video becomes popular, start live streaming immediately and invest in DOU+ to keep it burning. The effect of live streaming product promotion is very good! 2. Use DOU+ to maintain your account The system has already labeled you as an old account. You bought a gaming account and deleted your previous works. You only post gaming content. Various indicators are stable, with 40,000 views, 2,000 likes, and 800 comments. However, when posting other content not related to games, the number of views did not exceed 1,000, and the number of likes was even lower. Personally, I think the system will determine your account attributes based on your previous content and your behavior. When the content you post does not match the note, a new traffic pool will be distributed to you. Therefore, new accounts can try to use the DOU+ tag. You can choose to launch it with "expert-similar fans". When your content production meets the user's expectations, the quality of the account will improve rapidly. (Spend money to buy time) 3. Testing hot products in e-commerce I am in the e-commerce business and I am investing in DOU+ to test out hot products. Invest 100 yuan to test whether our product has the potential to be a hit. If the data is good, post a new video and start selling the product. If the effect is not good, we will select new products. This is the same idea as Taobao. I wonder if anyone has ever operated the new Taobao connection? Test the picture/design, and then take it off the shelf. Then create a new link that is exactly the same, get a few reviews and buyer shows right away, then increment the data, and then it will explode. However, the time it takes to increment data on Taobao is much shorter, and the data feedback is faster. 4. Dou+ is not applicable to any field. This must be noted! Here’s another good delivery strategy: The DOU+ budget for each video is 300, 100 is invested per hour, and there are three rounds in total. When the data drops, invest 100. Small-cost investment has been proven to work. 5. Phased DOU+ delivery I support my account by selling goods, and invest all the money I earn from selling goods into DOU+. The principle is not to use your own money to maintain the account, and not to sell goods or invest. In this way, you can eventually get a shipping account with a good number of fans. 6. Pay attention to fan activity The DOU+ delivery strategy needs to be continuously optimized. Friends can check the fan activity in the Douyin background and gradually optimize their own delivery strategy. Can Douyin dou+ increase followers? Of course, it doesn't mean that you will definitely gain followers by spending money on DOU+. If the video quality is too poor, you won't have many fans or even won't be able to invest. Investing 50 yuan may only gain a few or a dozen fans, and there are a few cases where 50 yuan can gain hundreds of fans. Douyin's recommendation standards are calculated based on multiple dimensions such as dwell time, completion rate, interaction rate, etc. When the data after the video recommendation reaches a certain standard, additional recommendations will be added. This is how popular videos come out. Otherwise, they will not be pushed again if the standard is not met. Is Douyin dou+ promotion effective? Try to shoot a video that is interesting to watch. Don't post random videos you took, otherwise it will be a waste of money. Try to spend your money wisely. Try to choose a custom user group. It is very important to choose a custom user group, which will allow more suitable users to see your video. When promoting dou, you must ensure the above points are achieved, so that the video playback volume will be high and the exposure effect will be even higher. How should new accounts place dou+: Preparation New accounts on almost all platforms need to be nurtured first, and Douyin is no exception. 1. Package the account just like the old account. 2. First post 10 landscape videos (taken outside the window or on the road), quickly open the showcase function, and then hide these videos. 3. Watch videos that encourage users to do something interesting so that their account will be labeled as such. Launch phase: 1. Each account should prepare about 10 high-quality videos and post them over several days, about two a day is enough. 2. After posting, invest in Dou+, choose to increase followers, and choose to be similar to the influencer, and find about 20 similar planting accounts. 3. When each video costs about 30 or 40 yuan, hide the video and then make it public. This can save costs. 4. Compare the output value, select videos with potential, and then package and re-launch them in the same way as the old accounts. |
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