New ways to attract traffic through live streaming in 2022

Today, we are not going to talk about “sample fans” but “packaged fans”. The traffic logic and the nature of fans are exactly the same as those of “sample fans”. The host does not appear on camera, it is simple and easy to operate, and the effect is also good. In the live streaming room we observed, 1.5 hours of live streaming can add 300+ people to the Douyin fan group. If it broadcasts for 3 hours a day and uses a 20% fan diversion rate, it can add 150+ female customers who love big brands to WeChat every day.

The so-called "repackaging fans" means that the anchor displays the big-name beauty repackaging products in his own (WeChat) micro-store, introduces the weight and selling points, etc., to attract the audience to stay and guide them into the Douyin fan group. Someone who joins the group immediately sends his WeChat account, and imports fans to WeChat to make transactions and repeat purchases.

Pick a few beauty products and put them on the car as "cannon fodder products", and occasionally pop up the product cards of the trailer (i.e. cannon fodder products) for show. However, it is just for show, and the host does not need to waste time explaining and talking about the sub-packaged products to attract traffic.

To put it bluntly, the overall gameplay of "repackaging powder" is almost the same as that of " live broadcast traffic sample powder", which can be explained clearly in one picture.

How to do it?

1. Prepare a Douyin account

Prepare 2 Tik Tok accounts. 1 as a live broadcast account, to activate the product showcase function (100 yuan for opening, just search for the word Douyin on Taobao; 500 yuan deposit, which will be refunded if you stop doing Douyin later). The other one is used as an assistant account, set as the fan group administrator, and sends traffic-generating information in the group.

2. Create a Douyin group

Open Tik Tok → Me → Creator Service Center → Anchor Center → More Functions → Fan Group → Create a fan group immediately. Each account can create 10 fan groups of 200 people, which can be upgraded to 500 fan groups after the group activity level is met. The fan group interface of the case account only displays 2 groups at a time, with concentrated fans and intuitive data. Update when reaching 500 members to show new fan groups. As shown in the picture.

3. Prepare WeChat customer service number

Open the WeChat store function and put products on the shelves. When you first start your business, give priority to international brand products for packaging. You can refer to the hot-selling products in the WeChat stores of your peers and Taobao purchasing agents for details. Prepare 1-2 WeChat customer service numbers to connect with customers directed by Douyin.

Refer to peer WeChat stores and purchasing agent stores▼

4. Find the source of goods and packaging tools

How to find the source of goods? Shenzhen Mingtong Cosmetics Market can be chosen as the cosmetics wholesale market. If you are in Shenzhen, you can go directly to pick up the goods. If you are not local, you can search for the "Mingtong Find Goods" mini program on WeChat. Search the product name, check the real-time purchase price at the stall, and consult with a few reliable stall merchants. You can also find a reliable purchasing agent to get the goods. Lao Kuang does not make any specific recommendations, so please keep your eyes open and make your own purchases.

What is subpackaging? Regular packaging is a product sold in normal specifications. The process of dividing the regular packaging product into several portions is called subpackaging, and the finished product is also called subpackaging.

When you first start, you can buy the products in bulk to save trouble. After you get the hang of it, you can buy the regular package and pack it yourself, which will save you money in the long run. The following tools are required for self-packaging:

Packing boxes, aluminum trays, packing tools (packing spoons, shovels, etc.), powder stamps, pressing alcohol, alcohol cotton pads, finger cots, gloves, glue, electronic scales, small disinfection machines, etc.

How can you learn if you have never done sub-packaging? Go to Bilibili and search for related questions such as "How to sub-pack highlights" and follow the video tutorials to learn.

5. Prepare cannon fodder

Pick 4-5 low-priced and best-selling products from the Selected Alliance Beauty category as cannon fodder products and put them on the window display.

6. Live studio background

A transparent acrylic shelf is placed on the table, with liquid foundation on the top layer, and then the sub-packages are arranged in order downwards. Place the product close to your hands to focus on explaining it. Place it randomly, just don’t make it too messy.

7. Live broadcasting techniques

Click to see full image▼

8. Guide users to add WeChat and visit WeChat stores

As soon as the fans enter the group, the administrator immediately sends out a message with the WeChat ID, guiding them to add WeChat.

After fans add WeChat, WeChat customer service will send the WeChat store QR code to guide orders, and use the Moments to carry out follow-up operations to increase customer repurchase rate.

9. Using multiple accounts in rotation to avoid violations

In addition to using "cannon fodder products" to avoid violations, the account has another set of methods: preparing small accounts and broadcasting live in turns. The live broadcast lasts 30-60 minutes, with 2-4 broadcasts per day. The main account will broadcast for 15 days, and then the small account will broadcast for 15 days, "shifting positions" by alternating back and forth.