Essential skills for marketers: three types of landing page design tools recommended

The landing page is an important part of relationship conversion in our promotion process. Generally speaking, the landing page copywriting is done by marketing staff, the interface design is done by artists/designers, and the final upload to the server is done by technical staff. But a problem that is often encountered is that most designers do not understand marketing , and the content they produce does not meet the requirements of promoters, so they are repeatedly revised and adjusted, resulting in huge internal friction.

So, how to solve this problem?

Wouldn’t it be perfect if marketers could design their own landing pages? Today, we have compiled three categories of page design tools for you. Even marketers who have no knowledge of design and code can quickly design a perfect promotional marketing page!

Information flow platform comes with

1. Toutiao -Mobile website building

The backend of Toutiao comes with a mobile website building tool, which is very convenient to use. To summarize it in one sentence: just stack pages like stacking blocks.

Enter the Toutiao delivery management platform - Toolbox - Mobile website building:

There will be many industry templates in it. If they are suitable for your industry, you can apply them.

If it is not suitable, you can also create an empty template yourself and then stack the components.

In addition to being convenient and fast, Toutiao Mobile Website Builder can also track form and button filling/click data. Especially for friends who need to deliver CPA, using mobile website builder to create pages is really the best choice. In addition, the most important point is that Toutiao’s mobile website building can count the source creativity of each behavioral data, which really saves a lot of effort for optimization.

2. Baidu Marketing Page

Baidu’s marketing page is actually very similar to Toutiao’s mobile website, but it is obviously not very mature.

Of course, there are many templates and components, which are completely sufficient, but the problem is that there is no way to count the source of behavioral data . Comparatively speaking, there is still a lot of room for improvement and optimization. I look forward to the future development of Baidu marketing page. The above two are the website building tools that come with the information flow platform, and they are also relatively easy to use at present.

Product Management System

Next, I will introduce to you several page design tools commonly used by the second category of e-commerce in information flow advertising - product management systems. Speaking of the product management system, its function is far more than just page design. It is a very powerful system that integrates product order management, data statistics and page design. The more commonly used products on the market include dark circle, small fresh and wind gathering system.

I would like to clarify that these systems are paid for use. I will only give a brief introduction here (not an advertisement). If you need a more in-depth understanding, you can go to Baidu. These three order management systems are actually very similar. The differences may lie in price, package, style, etc. The overall logic is almost the same. The functions included are roughly the ones shown in the picture above, and they are currently more widely used by second-tier e-commerce companies.

When using these systems, they provide landing page templates in the background. We only need to upload the materials in the required format to generate the landing page. In layman's terms, it is like the process of Taobao sellers uploading products in the background.

The disadvantage is that the template is fixed and the page style cannot be modified. Most of the generated pages are as follows:

Free third-party website building tools

1. Fengling website building (zhan.qq.com/)

As you can tell from the domain name, this is a product of Tencent, which can easily create H5 pages with various effects.

Just register and log in with QQ. This tool also has many templates and components, which can be operated in a stacked form. Students who are interested can try it.

Note: Only available on mobile devices

2. eqxiu.com

Needless to say, many invitation letters, meeting notices, etc. on the market are mostly made with iQiyi, which can produce many special effects, the pages are very cool and highly interactive.

Note: Only available on mobile devices

3. Sohu Kuaizhan (www.kuaizhan.com)

Similarly, Sohu Quick Site also provides many templates, and the logic of designing pages is the same as Fengling and Yiqixiu.

As the saying goes: Through visual drag and drop, you can quickly build a website in 3 minutes with zero threshold!

Note: Available for PC and mobile devices.

Of course, there are many such third-party website building tools, and I will not list them one by one here. The general logic is the same and they are very convenient to use. However, for marketers, this third-party website building tool has a fatal flaw: it is unable to track the source of behavioral data.

This is why, except for those sponsors who are purely pursuing exposure, we generally do not recommend the use of third-party website building tools for advertisers who are pursuing optimization and results in information flow advertising.

Summarize

Well, the above are the three major categories of website building tools that we commonly use in promotion that we introduced today. Let’s review them together:

Category 1: Mobile website building systems that come with advertising platforms (Toutiao, Baidu Information Flow, etc.);

Category 2: Product management systems commonly used by Category 2 e-commerce companies (Dark Circles, Xiaoqingxin, Jufeng, etc.);

The third category: Website building tools that can produce many H5 special effects (Tencent Wind Chime, Sohu Quick Site, YiQixiu, etc.).