Detailed explanation of marketing hot spots in November!

October is almost over and I’m feeling anxious. Excellent new media people only have hot topics in mind. November is coming soon, what hot topics can we follow?

Today, I have compiled a list of marketing hotspots for the whole month of November for everyone, just take it!

11.1 Halloween

Although Halloween is a Western holiday, it is also very popular in China! Holiday elements can be spooky or playful, and incorporating various elements into marketing content is also a good choice!

How to play:

1. Choose the marketing direction based on the brand characteristics: cuteness, horror, real-life cosplay, food, posters, etc.

2. After deciding on the style and the material elements you want to add, add creativity as a seasoning, produce the material, and place overseas advertisements!

3. Launch activities such as DIY pumpkin lanterns and DIY Halloween-themed cakes

4. Organize "Halloween" theme activities through marketing tools such as "lucky bags" and "festival creation topics"

Examples:

Starbucks: Halloween-flavored candy specials

Before Halloween, Starbucks not only launched the Halloween special drink "Little Lemo", but also launched the Halloween Little Lemo white chocolate cake and Halloween Star Cup.

Not only that, Starbucks China’s official WeChat public account has also prepared a number of Halloween-exclusive mobile phone wallpapers. With a simple click, you can unlock a Halloween mobile phone wallpaper. At the same time, you can also get a 5-yuan Starbucks coupon, which can be used for purchases over 60 yuan. This is indeed another means to promote consumption.

Candy manufacturers will naturally not miss this great marketing opportunity, and have launched marketing methods such as "candy sales" and "Halloween special candy" to boost candy sales.

Attachment: Halloween copywriting

November 8th: Beginning of Winter

Beginning of Winter is one of the 24 solar terms in the lunar calendar, and is also one of the traditional solar terms in China. The so-called "winter" represents the end of time, and "Lidong" means that we have entered the cold season and all things are stored. The three signs of Lidong are: water begins to freeze, the ground begins to freeze, and pheasants enter the water and become clams. This is a very vivid description of the characteristics of the solar term.

How to play:

1. Use posters and H5 to promote your brand

2. Carry out activities based on what to eat during the beginning of winter

3. Winter begins, simulate snowflakes falling scene theme, etc.

Attached is Samsung’s brand Beginning of Winter poster:

11.11 Singles’ Day

Every year, Singles' Day is an e-commerce carnival and a day for everyone to shop. As a major node in the e-commerce industry, the "Double Eleven Shopping Carnival" can create a local "shopping festival" by integrating local catering, tourism, parent-child and other industries.

Seizing this hot spot, the products were categorized and sold online in the form of pre-sales, using price advantages to help local businesses gain customers and cash flow (locals are quite sensitive to the prices of local products).

How to play:

1. H5, posters and TVC e-commerce platforms are essential. The content of the advertisement should clearly indicate the discount and may also have a sense of comparison;

2. In addition to shopping, Double Eleven is also Singles' Day. In addition to making fun of singles, you can also give them some benefits. Dating websites, wedding companies, etc. can all take advantage of this.

The store can also implement policies such as benefits for single purchases. It can be used with marketing tools such as snap-up, red envelopes, and bargaining to increase user participation;

Attachment: Double Eleven copywriting

November 14th Movie Valentine's Day

Movie Valentine's Day, a fashionable festival, falls on November 14th every year, which is the third day after Singles' Day, also known as Orange Valentine's Day. Movie Valentine's Day is also a fashionable term, with a movie and poem of the same name.

How to play:

1. Movie-related brands and businesses can promote and publicize through activities such as couples watching movies, and use self-media platforms such as Weibo, WeChat Moments, and short videos to promote from the user's perspective and achieve word-of-mouth communication among users;

2. Free roses (plastic or real) when you enter the store;

3. Couples play games and win prizes for free;

Light snow on November 22

Minor Snow is the twentieth of the twenty-four solar terms in the lunar calendar. When this solar term begins, northwest winds begin to become frequent in vast areas of China, and the temperature drops, gradually falling below 0℃. It is time to remind people to keep warm.

After the First Snow, people in various places start to eat mutton. There is a folk custom of "pickled mutton in the winter to store it for the winter."

During the Xiaoxue solar term, you can just take advantage of the heat.

November 28th: ​​Thanksgiving Day

Although Thanksgiving is a Western holiday, with the integration of cultures, this Western holiday has gradually become popular in China.

How to play:

1. You can launch a Thanksgiving promotion, give away book coupons or discounts, and create a Thanksgiving topic to attract user participation.

2. Create H5, videos, posters, etc. to resonate with users.

3. Interact with other brands

Attached is a poster showing Durex flirting with multiple brands:

Other nodes:

China International Import Expo opens on November 5

November 15 North China Heating

November 21st World Hello Day

November 16th International Day for Tolerance

November 17th is World Students' Day

• November 21st World Hello Day

Author: Operation Uncle

Source: Operation Uncle Official Account