Baidu, Massive Engine, Guangdiantong, Massive Qianchuan 4 major channel promotion skills

People often ask, which channel is most effective for information flow promotion? Now we are promoting on several channels at the same time, how should we allocate the budget appropriately?

Different channels and different traffic sizes have different promotion mechanisms .

For those who are engaged in single information flow promotion channels, only by understanding the traffic distribution mechanism can we help ourselves to promote effectively.

For those who have multiple information flow promotion channels, they must be familiar with the characteristics, advantages and disadvantages of various channels, so that they can make reasonable arrangements, make the best use of their strengths and overcome their weaknesses, and save costs.

In order to help you understand the mainstream promotion channels of information flow more quickly, we have prepared a list of "Big Engine, Baidu Information Flow, Tencent Guangdiantong and Big Qianchuan, 4 major mainstream platform placement skills + cases" !

It includes: channel characteristics, account building skills and real construction cases of the four mainstream information flow promotion channels : Bytedance, Baidu Information Flow, Tencent Guangdiantong and Bytedance Qianchuan .

Here we briefly talk about the channel characteristics of these information flow promotion channels.

1. Massive Engine

Advertising platforms: Toutiao, Douyin, Xigua, Huoshan, Pangolin, etc.

User characteristics: The audience is broad, covering first-, second-, third- and fourth-tier cities;

Advantages: The algorithm is mature, and the OCPM intelligent algorithm can find potential customers, basically without the need for targeting; it is very convenient to build a mobile website; the number of users is large, and the daily activity of several major APP users is very high;

Disadvantages: High competition, small budget accounts are difficult to increase volume; average quality, fake orders; high requirements for materials;

Advertising suggestions: All industries except Douyin e-commerce

Other conversion methods other than

The first element: creative material. A hit plan can support an account.

Channel features: advanced intelligent channel;

Secondary factors: page, bid, targeting method;

Attached are the tips for setting up a massive engine account:

2. Baidu Information Flow

Advertising platforms: Baidu Mobile, Baidu Tieba, Haokan Video, Baiqingteng;

Advantages: search foundation, keyword targeting, user accuracy and high quality;

Disadvantages: poor algorithm, high technical requirements for operation, and less traffic than other platforms;

Advertising suggestions: It is recommended for small and medium-sized enterprises, TOB industries, and small budget accounts;

Channel characteristics: Intermediate intelligent channels are still based on the algorithm mechanism of intent words. Although ocpm and new interests can no longer rely on intent words, the platform itself still relies on search behavior;

The first element: orientation method;

Secondary factors: bidding method, page, bid, creativity, etc.;

Preferred bidding methods: OCPC, OCPM, CPC;

Attached are tips for setting up Baidu information flow accounts:

3. Tencent Guangdiantong

The main advertising products include: Moments, public accounts, mini-programs, Tencent News, Tiantian Express, QQ client, QQ space, browsers, etc.

Advantages: No. 1 social application ranking, wide coverage, high daily activity, high user stickiness, suitable for brand promotion; a wide audience of young people;

Disadvantages: There are many platforms, a wide range of people, it is difficult to be accurate, and there is a lot of fake volume;

Suggested placement: education, novels, games, light industrial products, etc.

Channel features: Advanced intelligent channel (can be placed in any direction, but if you want to ensure the effect, you still need to limit it to Roca targeting);

The first element: layout + material;

Secondary factors: targeting, page, bid, etc.;

Preferred bidding methods: OCPC, OCPM, automatic bidding;

Attached are tips for setting up a Tencent Guangdiantong account:

4. Huge amount of thousands of rivers

The PC-side express version reduces manual operations and allows the system to automatically help with delivery. It is suitable for novice merchants and can be used to sell products through videos and live broadcasts.

The professional version for PC is the same as the ad account, with refined targeting, and pitchers can choose various targeted operations independently. I think as an optimizer, you must choose the professional version, which can be used for video sales and live broadcast sales.

You can promote your store as you like, and you can operate it with the Douyin mobile version. It is suitable for merchants with no basic knowledge. In fact, it is the e-commerce version of Dou+. We know that Dou+ can currently sell goods through videos, and can also promote goods in live broadcast rooms. The traffic obtained by Dou+ is all natural traffic.

The dou+ e-commerce version is different. It is an advertising product with advertising attributes, so it also has an advertising label.

Attached with a huge amount of thousands of rivers

The most important thing in promotion is to first understand your product, including product positioning (social, entertainment, games, services, tools, platforms, etc.) and applicable groups.

To place an advertisement, please contact Qinggua Media official

Author: Houchang College

Source: Houchang College