How to get cheap traffic? Douban, the simplest and easiest way to get traffic!

In October 2019, Pinduoduo's market value surpassed that of JD.com, the second largest e-commerce platform in China. Huang Zheng tells us a truth: in the era of low traffic, only by staggered competition can we survive.

Traffic is the eternal theme of the Internet. However, in today's Internet competition environment, various platforms are flourishing and competing with each other. Every table is crowded and the place is crowded. The people at the table don't want you to come up, and the people under the table don't want you to go up either. If you are stubbornly conservative and copy traditional ways to challenge the authority of giants, you will never be able to break through the obstacles.

The same principle also applies to traffic generation, especially for Internet newcomers. Traffic generation does not necessarily have to go to large traffic platforms such as Tik Tok and Baidu. There are two reasons for this. First, there are many peers and the competition is fierce. Second, the platform rules are perfect and the threshold is high.

In this case, we can completely avoid these large platforms and choose some overlooked and less powerful platforms, such as Douban APP.

After studying more than 100 platforms on the entire Internet, we concluded that Douban can obtain the largest and most accurate traffic in the simplest way and with the least time and energy.

The following are our research results and practical experience, which we would like to share with you. Since many friends may not know much about Douban, we will start with the most basic things. For your convenience, the directory is as follows: (recommended for collection)

1. Analysis of Douban platform traffic

2. Basic preparation for Douban account

3. Find target fan keywords

4. Detailed explanation of the drainage process

5. Conclusion

1. Analysis of Douban platform traffic

Douban is a very old platform. Many people may only remember Douban’s “Douban ratings” and “Douban movie reviews”, but in fact, Douban is suitable for any field, and many of its data are even higher than Zhihu’s.

According to the query of Aizhan tool, Douban’s average daily IP has reached 900,000, and its Baidu weight is as high as 9. Let me show you another picture. This is a website that analyzes the popularity of Baidu keywords, called Baidu Index.

According to Baidu Index analysis, the overall index of the keyword Douban is around 51692, among which the daily search on mobile terminals has reached more than 14001 indexes, which shows that many people search for it every day.

User group analysis: Next, let's look at the user groups of Douban platform.

Douban's user base is mainly between 20 and 39 years old, among which those aged 20 to 29 account for more than 50%.

It can be seen from this that Douban's users are all young people, and this group of people has strong purchasing power, because people between the ages of 20 and 39 are all people with income and consumption capacity.

Let's look at the gender ratio of Douban users. Male fans account for 60% and female fans account for 40%. The Baidu Index allows us to directly analyze the user groups of a platform. Of course, other platforms can also be analyzed using this method.

Since the Douban platform and Douban traffic are both of high quality, without further ado, let’s start by talking about how to attract traffic to Douban.

2. Basic preparation for Douban account

Douban is a platform with a high tolerance for advertising, but this tolerance is only open to old accounts. What are old accounts? An account that has been registered for more than 6 months can be called an old account.

Therefore, it is recommended that you purchase the old account directly. The price is not very high, generally between 7 and 10 yuan.

Of course, you can also register directly, and you can register one with just a mobile phone number. The next step is to maintain an account. In fact, you don’t need to deliberately maintain an account on the Douban platform.

If it is an old account that has been purchased for more than half a year, it is okay to directly post hard advertisements or even leave contact information. However, for the safety of the account, you can increase the weight appropriately and maintain the account for a period of time, especially for newly registered accounts.

To maintain an account is to use Douban like a normal user, read movie reviews, visit groups, analyze the traffic strategies of your peers when you have nothing to do, find groups related to your product, and complete the basic information of the account. This only takes 5-7 days.

Note: New accounts must not post advertisements or leave any contact information, otherwise the account will be blocked immediately. One mobile phone, one account, one IP. If you operate multiple accounts, you must switch IPs.

3. Find target fan keywords

The key to attracting traffic is to find Douban groups, giving priority to groups related to the target products, and using keywords to mine target groups.

Click on the group on the Douban web version, as shown below:

These are circles where people with the same interests gather, and their traffic-generating value is very high.

To help you understand it more deeply, let me give you an example: if you are making a weight loss product, you can use weight loss as the keyword and search for weight loss in Douban groups, giving priority to those with more people.

Like the three groups in the picture above, they can all be used as the focus for traffic diversion.

4. Detailed explanation of the drainage process

On Douban, the traffic generation effect is directly linked to the ranking of posts. The ranking of posts is the same as the ranking of forums, and is sorted by time and popularity.

New posts and posts with new replies will be ranked below the pinned posts. There is no need to pin posts frequently. If you pin a post once every one or two hours or once a day, the traffic will continue to flow.

The most useful technique: Encourage users to leave beans or contact information on the post. Each new reply is equivalent to a top post.

① Post to attract traffic

Posting is the most effective way to attract traffic. Before posting, you need to join a group first. Most groups do not require review, but a small number of groups do.

As shown in the picture above, you can join the group after clicking on it. After entering the group, there is nothing special to pay attention to. As long as you post within the scope permitted by the group rules, there is basically no risk.

After reading the group rules, you can post.

Post title: The title can be referenced from popular posts and can be slightly modified.

Post content: It is equivalent to the copywriting for attracting traffic. You can directly write the contact information. Douban platform itself will not detect such content. As long as no one reports it, it can exist for a long time.

If you are afraid of being reported or having your post deleted, you can try another approach, such as asking users to leave their contact information.

Every time you leave your contact information, your post will be pushed to the top, but this will result in your traffic being intercepted by your peers.

After posting, you can like and comment on yourself to make the post a top post. After that, you can just wait for the traffic to come.

By following this method, a single account will have dozens of accurate fans a day.

②Comment traffic

The simplest way to attract traffic is to attract traffic through comments. As mentioned above, asking users to leave their contact information is very easy to be intercepted, so attracting traffic through comments means intercepting the traffic of your peers.

After entering the target group, find the posts posted by your peers, find their contact information, and add them one by one.

As shown above, all are accurate traffic, which is trouble-free, safe and convenient.

③ DouYin traffic diversion

DouYun is the private messaging function of Douban. Douban platform generally has certain restrictions, so do not operate it too frequently.

Douban can see all members of the group. Just like WeChat groups and QQ groups, after joining the group, you can see all group members.

The fact that these people join the group means that they are very precise. If you send private messages to them one by one, the conversion rate test will not be very high, so it is not recommended.

The above are all Douban traffic-generating techniques.

5. In the era of low-end traffic, only staggered competition can survive. Back then, Sina Weibo was at its peak. In order to compete in the market, Tencent developed a similar product, Tencent Weibo, but it failed to shake Sina Weibo's dominance. It was only after the emergence of a different product, WeChat, that Sina Weibo faded from the spotlight.

Therefore, what will defeat WeChat in the future will definitely not be another WeChat, but a better application.