B station’s precise traffic diversion strategy!

The sharing value of this article is huge, and it is also my own practice. Now there are almost people adding it every day, and they are all very accurate potential customers. If you work hard, you can also achieve the feeling of being added by customers every day, and you can also amplify your operations.

There are too many people who make money by attracting traffic on Bilibili, making money through vlogs and attracting traffic by doing projects. The approach varies depending on the topic and goal. I am operating a project, so I am doing it in a way that attracts traffic. What is shared below is the current operation method.

The traffic of station b is also very large, and the conversion rate is relatively good. The quality of the population is also relatively high, and the conversion rate is also good. We will set up our business wherever our users are, which is also a common saying among those who need traffic for their projects.

1. Account registration and completion

Register with your real mobile phone number, do not use a virtual number.

Pay attention to the name when registering. Do not use a commercial name. You must create an IP on the platform. The same applies to any self-media platform. In this way, when fans follow you, they know that you are a real person and are outputting value. It is also very valuable for your personal brand in the future.

To successfully register, you need to answer a lot of questions, or you have an invitation code, or you can directly purchase an account. What we are talking about here is an account operation, which is a long-term operation, so it is recommended that you do it in your own real way.

When you register, you can search for answers online, or you can go to Taobao to find someone to answer your questions. It only costs 1 yuan. I found someone to answer my questions.

After registering an account, don't rush to upload it. First, complete your account, including the avatar and personal information. The avatar should be a real person's photo, or an avatar with your IP attributes. It should be representative.

It is not recommended to upload any random picture. It has no value and cannot increase the value of your IP.

Note: For an account you have just registered, do not add any contact information. Just write the content you want to update, or the value you want to output, or even a self-introduction. Do not include contact information for a new account.

To add contact information, you need to wait until you upload a few works before modifying it, and then write it here in a homophonic way, such as job number, micro❤. blog. Everyone can understand this method at a glance.

After registering an account, you can first check out how your competitors' products are made, their personal homepages, video content, update frequency, and the content that appears when searching for keywords.

Make a statistics of which one attracts you more, which one has more views, which one has better quality, and which one has more fans.

2. Video Production

Personally, I prefer to do it in the form of video. It feels easier than writing text, and others cannot copy it. Video production is also very simple.

Before making a video, the first thing to consider is the topic and content value. Video production is divided into 3 parts: beginning, middle and end.

The beginning needs to be attractive and the time limit should be 2 minutes. It should give an introduction to this sharing, the middle content should be the dry goods, and the ending content should be the summary and the content to be shared in the next issue. The best length of the video is 10 minutes, and no longer than 15 minutes. Too much time and too much nonsense.

Video production method: real people appearing on camera, screen recording, voice + post-processing. This is for individuals, not specific. Last year, I did it in a real-person way, and some time ago I did it in a screen recording way. Later, I will use real-person way + screen recording way, real people + post-effects. For now, it is also recommended that everyone use real-person way, so that fans will trust you more.

Real-person video production can be recorded directly with a mobile phone in a horizontal shooting mode.

In live-action filming, you usually shoot multiple times, especially when you are just starting out. You may get stuck or get off-center. Just practice more or make a rough draft and watch it in front of the camera.

Note: Real people appear on camera to see if you have the goods. The most important thing is the eyes, and the eyes cannot be wandering.

If your voice is erratic, just start over. Don't be nervous, be natural, just like speaking normally.

Try to use vernacular when speaking. A video will be filled with professional language, which viewers will not understand or like to listen to, because it is a sharing session, not a class. It’s learning through entertainment.

When shooting videos, pay attention to clear lighting, contrast between the background and the characters, and clear sound. If you don’t have a professional microphone, you can use the headphones that come with your phone, or prepare a small bee microphone, or a directional microphone.

Screen recording method: The courseware can be in the form of ppt or mind map. I basically use mind map for demonstration.

Although you may see useful documents or even a notepad to do it, it is actually not recommended. It is unprofessional and it is easy to get confused.

A few words here and there. Prepare the courseware in advance and explain it directly. When making the PPT, don't write all the text and just read it directly, because that will be meaningless.

Voice recording + post-production: If you don’t want to show your face and can’t give lectures, you can write a verbatim script, record it in voice, then load the voice through video production software, and then find some pictures and videos to edit it into a video.

There are many editing software now. Camtasia 9 is the one I have been using. It can be used for screen recording and editing, and it is relatively easy to use.

There are many editing software such as VideoStudio, PR, Wondershare Editor, etc. Just choose the one that suits you. It does not need to be colorful, as long as it can convey value.

3. Upload tips

When uploading, you should pay attention to the title, cover, and topic, which are also crucial.

Title writing: core keywords + value + results = title, about 25 words. Too few words won’t convey much, and too long won’t capture the main point. There is not enough time to finish reading.

The value of keywords lies in that people can find you through keyword searches and see your value, so they can click on your videos, watch your content, visit your homepage, and see your contact information.

Cover production: After users search, there is so much information in front of them. How can they stop at your cover at first glance? If not, they will lose a click.

It’s just like doing e-commerce. Seeing your product is not the point, the point is to click in.

When designing the cover, pay attention to highlighting the value and showing the results. Let users know what they want at a glance. When designing, the theme and value should be highlighted, and the design should be concise and clear, rather than being fancy.

It's useless. Mainly highlight value and results. What I usually do is 1 background color, 1 text color, and sometimes add a picture to match.

4. Write a sentence in the comment

After the video is uploaded, the platform needs to review it. The time for this is not fixed, sometimes it is long and sometimes it is fast.

After it is displayed, make a comment in the comment area and leave a suspense, so that everyone can participate in the topic interaction or make valuable gifts.

5. Notes

Bilibili is also a self-media platform, and many people make money on it. You can refer to how others do it.

I suggest that you pay attention to verticality when doing it, and do it for the long term and do it with your heart. Don’t feel that you have too few fans and leave contact information in the video, etc. If others report it several times, the account will basically be ruined, and it may even be blocked when the platform investigates it.

Everyone works on different projects, and fans are constantly accumulated. Everyone lacks fans, and this has always existed. Lack of fans and not making money are not the main problems. The problem is how to accumulate, how to give your fans enough value, and how to make fans continue to pay.

It is not right to start reaping the benefits as soon as a fan comes and then never have to do it again.

Even if you do it for a while, you will be out of the circle and it won’t last long. I have seen many people like this, and later they had no choice but to change their names or careers.

Remark:

The above are all practical operations and experiences. Everyone encounters different problems, so you can discuss them.

For fans, what kind of fans you want and how to provide value to your fans are the most important things.

When doing a project, you need to be focused and willing to let go.

Author: Xie Yinlong

Source: Lu Songsong's blog