Inventory of information flow channels: Sina Fuyi, Baidu Information Flow, UC Headlines, etc.

Sina Fuyi

Sina Performance Advertising is an advertising marketing system under Sina that charges based on performance, mainly including the advertising trading platform SAX and the advertising delivery platform Fuyi. In addition, the massive data of Sina + Weibo also provides a very solid data foundation for the news effect advertising system.

Sina Advertising Exchange——SAX

SAX (Sina Ad eXchange) marketing platform is Sina's private advertising trading platform (Ad Exchange), which integrates large brand advertising space resources from more than ten advantageous channel pages including Sina's homepage, finance, news, automobiles, etc., dispels advertisers' concerns about media quality and advertising presentation, and enhances the confidence of RTB marketers.

Sina's performance advertising platform - Fuyi

Fuyi is a dual-platform, multi-terminal self-service advertising platform launched by Sina that is oriented towards precision marketing and supports programmatic (RTB and non-RTB) purchases.

What is Fuyi?

Fuyi is a dual-platform, multi-terminal self-service advertising platform launched by Sina that is oriented towards precision marketing and supports programmatic (RTB and non-RTB) purchases.

Advantages of Sina Fuyi

How Sina Fuyi works:

Search

cover

Influence

Baidu Information Flow

Massive high-quality traffic covering hundreds of millions of users

Baidu Wireless Home Page Users 600 Million+

Baidu Mobile has over 100 million daily active users

Baidu Tieba has over 3.5 billion page views per day

Baidu Browser covers more than 650 million users

Advertisement style:

5 display styles

Single image style

Three-image style

Large picture style

Video style (large and small)

Four major display platforms

Baidu Mobile

Baidu Wireless

Mobile browser

Yidian News

Yidian Zixun’s advertisements are not open to individual registrations. You have to find an agent to open an account. Currently, there is basically only one company in a region that has the exclusive agency.

Yidianzixun advertising quotations are divided into two types: DSP advertising price (free exposure, click charge), brand advertising price (pure exposure)

The first type of DSP advertising (free exposure, paid clicks)

DSP advertising prices are charged in two ways: CPC and CPM. CPC bidding starting point: 0.5 yuan, CPM bidding starting point: 5 yuan.

Display method: DSP ads can be placed in large information flow images, group images, and small images.

There are also large pictures, group pictures and small pictures on the content page

The second type of brand publication (pure exposure, mostly used for brand promotion)

Brand publication prices are also charged in two ways: CPT and CPM. CPT is sold on a daily basis, and CPM is sold on a thousand impressions basis based on the brand's publication rate.

Display method:

The advertising positions that can be used for brand publication ads include large pictures in the information flow, picture groups, small pictures, and splash screen ads.

UC Headlines

UC Headlines is a news information recommendation and distribution platform under UC Browser. It has a large amount of news data sources and provides high-quality personalized articles to users through big data recommendation and machine learning algorithms. UC has 500 million mobile clients, and its information flow ads can be pushed to 500 million UC browser users after big data analysis.

The UC Headline Advertising Platform focuses on information flow advertising based on big data analysis of user interest tags. On the one hand, UC provides massive traffic resources, and on the other hand, Alimama provides professional advertising background and service support. UC Headline Advertising Platform comprehensively helps advertisers to push service and product information to more than 500 million UC browser users more accurately and effectively.

UC Toutiao has a huge user base of over 500 million UC browsers worldwide, and the average daily exposure of its information flow is as high as 4 billion. Relying on the precision of big data technology, UC Toutiao can analyze basic social attributes of users such as city, age, and gender. Identify the interests and preferences of each information recipient at the current moment, and truly implement personalized content recommendations for each individual. 83% of UC Toutiao users are young people under the age of 35, and users from first- and second-tier cities account for more than 60%.

UC Headlines' Four Major Advantages

Relying on massive user data, the daily exposure of the UC Toutiao advertising platform's information flow can reach up to 4 billion. Among them, young users under the age of 35 account for 83%, and users in first- and second-tier cities account for more than 60%. These users are not only more receptive to new things, but also have stronger purchasing power, making them a hot commodity in the eyes of advertisers.

The UC Headline Advertising Platform can not only accurately analyze the user's basic social attributes such as city, age, and gender, but also analyze the interest characteristics of each user at the current moment, truly realizing personalized recommendations for thousands of people, which is also the meaning of UC "Headline Advertising". Advertisers can bid for aggregate impressions (CPM) based on user interest tags to quickly and accurately reach target users.

UC Headline Advertising Platform will provide advertisers with more types of advertising formats and billing methods. Advertisers can create creative content in the form of information, HTML5, videos or even games based on the characteristics of users and products. As for advertising billing, there are many methods such as CPT, CPM and CPC. Advertisers can combine brand exposure and effective marketing according to their own delivery goals.

The experience and feeling that UC headline ads bring to users are also different from traditional ads. Based on the precise analysis of big data and content matching capabilities, it can better balance user experience and commercialization, making users feel comfortable and advertisers' advertising efforts effective. This is the unique value of UC Headline Advertising Platform.

UC Headline Information Flow (Huichuang Information Flow) advertising has very rich advertising resources and advertising positions, including UC Headline advertising positions, UC precision advertising positions, application recommendation advertising positions, category recommendation advertising positions and iOS advertising positions, which can provide advertisers with high-quality mobile traffic and help advertisers achieve good advertising effects from mobile terminals.

Introduction to UC Headlines advertising space

1. UC headline ads are placed in UC headline recommendation/entertainment/finance/technology/games and other channels, and ads are displayed in the 4th and 11th positions of each scroll.

2. Billing method: 0.5 yuan/CPC (starting); 8 yuan/CPM (starting)

3. User protection mechanism: No ads will be shown to new users for 48 hours; the same ad, the same ad position, will only be shown once to the same user in 24 hours

UC Headline Ads Placement Example

1. Information flow diagram

2. Information flow small picture

3. Three diagrams of information flow

4. Information Stream Video

UC Precision Advertising

Ad space entrance

1. Resource location: UC headlines article content page, fun facts, novels, videos, etc.

2. Currently there are more than 80 ad slots, including pictures, text, and graphic styles

3. The platform will automatically allocate ad slots based on the style and size of the material.

4. Billing method: 0.1 yuan/CPC (starting)

UC Precision Advertising Example

1. Video channel banner

2. Interstitial images (see the last page)

3. Half-width image and text (article content page)

4. Original pictures and texts (Funny Encyclopedia)

Momo information flow

Momo is a mobile social tool based on location. You can use Momo to get to know strangers within any range around you, view their personal information and location, and chat and interact with them. Through Momo, you can convert online relationships into real offline relationships very promptly. Data shows that Momo’s average daily traffic remains stable at 200 million, and its users have strong spending power, most of whom are the main force of online shopping. For advertisers: Momo has large traffic, but few people are using it at the moment! It can be called a cost depression and a traffic plateau.

Display form:

Information flow graphic ads

The promotion cost is low, the process exceeds 100 million per day, and the competition is small at present

Momo consumption is extremely active, with strong purchasing power

The only and first social product focused on mobile devices

Pomelo

A pure female traffic platform, providing comprehensive services in multiple scenarios

Mayu, a leading comprehensive service platform for women in China, owns a number of apps including Mayu and Youbaobao, creating a three-dimensional scenario model of "tools + community + information + e-commerce", covering the entire life cycle of women's menstrual period, pregnancy preparation, pregnancy, and hot mothers, and is the best entry point for female traffic.

Dominate the Kingdom of Daughters, covering 150 million high-quality users

The two major apps, Mayu and Youbaobao, have over 150 million female users and nearly 10 million daily active users. Third-party data shows that Mayu has monopolized nearly 95% of the monthly effective usage time of users in the menstrual health industry, with more than 35 million independent devices per month, ranking No. 1 in the women's and parent-child industry.

Big data understands women's hearts and redefines precision

The intersection of five major technologies, including deep learning and AI artificial intelligence, depicts a three-dimensional portrait of users and helps us understand women’s hearts. In addition to targeting conditions such as natural attributes and behavioral preferences, unique identity attributes can lock in the user's deep needs and easily target the target users.

Display form:

1. Information flow advertising

A variety of styles and native content appear as users browse text and picture information, integrating into the user's reading trajectory with zero interference.

2. In-page advertising

It is highly integrated with the content of articles and posts, and is naturally presented in a variety of ways during the process of users reading, liking and commenting.

3. Splash screen ads

It will be prominently displayed on the Mayu Family APP at the first time, supporting static and dynamic display effects.