Tumen SEO Training: How to analyze competitors' websites and where to start?

Competitors stand, only by standing on the shoulders of giants can you see farther. So how do you analyze your competitors’ websites, and where should you start? Let me share with you how to use SEO promotion tools to analyze your competitors and then make better optimizations.

The query and analysis of website WHOIS information queries the registration information of the domain name. Because the age of a domain name also accounts for a certain score in the search engine rankings, so this analysis is necessary. If there are no other issues with your website, then we should ask ourselves if this is the reason. This reason is often overlooked by many SEOers and webmasters.

Analysis of Google's PageRank and world ranking Alexa ranking to query the website's PR, Rank and world ranking. For those regular sites, that is, sites without cheating, we can analyze the traffic status of this site. Since Alexa ranking and PR ranking also include traffic in the calculation, the ranking of a high-traffic site is very optimistic. Since search engines are now close to user experience, this query is necessary. Of course, we also need to check the input and actual content volume of this website, that is, the web page display rate, because a website with high weight and stable settings has a very high web page display rate. This website is very helpful for SEO promotion.

Comprehensive website analysis is mainly to analyze the title, keywords, description of the opponent's website. The website structure is based on search engine friendliness. The basic structure of many websites is DIV CSS, but there are also skills here. Analyze the website source code of the opponent's website carefully to see where the code of the competitor's website is optimized, and then make up for the shortcomings of your own website based on this. However, by querying this, we can also understand the optimization of the opponent's website's JS, FLASH, pictures, etc., so this query is also necessary.

Analysis of competitor website performance in major search engines Each search engine's ranking algorithm has its own characteristics. If a website ranks very well for a certain keyword in Baidu, then its ranking in GOOGLE will not be much worse, but the ranking will definitely be different. Therefore, we need to analyze the performance of this website in search engines in detail, but this is not limited to querying the ranking query of competitors for a certain keyword in a certain search engine.

The number of external links and the quality of friendly links are useful for querying the number of related entries and backlinks of the website in Baidu, Google, Sogou Yahoo, and it also provides the website entry for the day, one week, and one month, which allows users to intuitively view the website's performance in search engines. With the above SEO promotion tools, you will find that many competitors' websites are compared with our own websites, and we will improve what is lacking and continue to develop our strengths. During the analysis process, you will often find that many of the opponent's sites have many shortcomings. This is an opportunity. If we seize this opportunity, we will be able to surpass our opponents.