The November data of major information flow platforms are freshly released!
In this issue of the information flow platform traffic list, in response to the screaming demands of many friends for short video data, the editor finally couldn't hold it anymore. In addition to adding short video and live broadcast platform data, the categories were reclassified into social , information, browser , video, short video/live broadcast, Q&A, tools ... a total of 7 categories and 39 platform data.
If you are still wondering which platform to choose for advertising, why not take a look at the data performance of each information flow platform last month with the editor:
▼ Overall Ranking
▼ Monthly Activity Top Ranking
Ranking
app
Monthly active users (10,000 units)
increase
1
WeChat
95573
0.70%
2
QQ
61417
-0.70%
3
iQIYI
58118
5.90%
4
Tencent Video
55025
1.00%
5
Sina Weibo
45836
0.30%
6
QQ Mobile Browser
40513
2.50%
7
Baidu Mobile
40444
-0.90%
8
YouTube
36922
7.40%
9
UC Browser
30758
3.40%
10
Wifi Master Key
30412
-1.50%
11
Ink Weather
28377
-2.10%
12
Tencent News
24968
4.80%
13
Today's headlines
18025
8.20%
14
quick worker
15308
6.00%
15
Watermelon Video
14233
13.60%
16
Xiaomi Video
11773
-4.60%
17
360 Mobile Browser
11307
1.80%
18
Sina News
10091
1.10%
19
NetEase News
9641
1.40%
20
Daily Express
8816
2.90%
twenty one
Post Bar
7648
-0.70%
twenty two
Sohu News
6709
2.10%
twenty three
Baidu Browser
6685
-2.60%
twenty four
Sohu Video
6517
-2.90%
25
Momo
6357
-1.10%
26
QQ Space
6285
-5.60%
27
Tik Tok
6049
13.60%
28
Phoenix News
5250
5.00%
29
Volcano video
4990
20.10%
30
Zhihu
3950
-0.80%
31
Yidian News
3819
0.80%
32
Pomelo
3470
-0.40%
33
Connotation paragraph
3453
10.00%
34
Cheetah Browser
2725
-0.60%
35
Fun headlines
1353
11.50%
36
Sina Sports
539
-1.70%
37
Sina Finance
401
6.40%
38
Pulse
391
11.30%
39
UC Headlines
365
-18.00%
▼ Top three monthly active users
Ranking
app
Monthly active users (10,000 units)
increase
29
Volcano video
4990
20.10%
15
Watermelon Video
14233
13.60%
27
Tik Tok
6049
13.60%
▼ Top three monthly active users with the largest decline
Ranking
app
Monthly active users (10,000 units)
increase
39
UC Headlines
365
-18.00%
26
QQ Space
6285
-5.60%
16
Xiaomi Video
11773
-4.60%
I don’t know if you have noticed a bright spot. The top three apps in terms of monthly active users are all short video apps. Moreover, these short videos have begun to take the commercialization path and have launched advertising products one after another. Therefore, short videos have been exposed more and more on major media such as TV and the Internet this year.
▼ Daily activity TOP list
Ranking
app
Daily active users (10,000 units)
increase
1
WeChat
75488
1.00%
2
QQ
33297
-2.00%
3
iQIYI
15214
9.00%
4
Tencent Video
14181
1.00%
5
Sina Weibo
13372
0.00%
6
QQ Mobile Browser
12340
2.00%
7
Baidu Mobile
11401
-1.00%
8
UC Browser
10439
3.00%
9
Tencent News
9415
7.00%
10
Today's headlines
8645
8.00%
11
Wifi Master Key
8642
-3.00%
12
YouTube
7287
7.00%
13
Ink Weather
6773
-2.00%
14
quick worker
4057
6.00%
15
360 Mobile Browser
3370
2.00%
16
NetEase News
2698
1.00%
17
Watermelon Video
2684
13.00%
18
Daily Express
2176
5.00%
19
Sina News
2152
1.00%
20
QQ Space
1988
-6.00%
twenty one
Sohu News
1863
2.00%
twenty two
Post Bar
1759
0.00%
twenty three
Xiaomi Video
1607
-4.00%
twenty four
Momo
1594
-3.00%
25
Baidu Browser
1420
-3.00%
26
Phoenix News
1399
6.00%
27
Yidian News
1069
1.00%
28
Tik Tok
1060
14.00%
29
Volcano video
1058
20.00%
30
Connotation paragraph
988
12.00%
31
Sohu Video
954
-2.00%
32
Pomelo
739
0.00%
33
Cheetah Browser
650
-1.00%
34
Zhihu
591
-3.00%
35
Fun headlines
401
11.00%
36
Sina Sports
114
0.00%
37
UC Headlines
83
-23.00%
38
Sina Finance
75
19.00%
39
Pulse
38
14.00%
▼ Top three daily activity growth rates
Ranking
app
Monthly active users (10,000 units)
increase
29
Volcano video
1058
20.00%
38
Sina Finance
75
19.00%
28
Tik Tok
1060
14.00%
▼ The top three daily activity declines
Ranking
app
Monthly active users (10,000 units)
increase
37
UC Headlines
83
-23.00%
20
QQ Space
1988
-6.00%
twenty three
Xiaomi Video
1607
-4.00%
▼ Monthly total effective time TOP list
Ranking
app
Total effective time per month (10,000 hours)
increase
1
UC Browser
5958
40.42%
2
Sina Finance
937
24.30%
3
Tik Tok
20572
9.10%
4
Watermelon Video
84407
6.90%
5
Volcano video
6131
6.30%
6
Sina News
22975
5.90%
7
Today's headlines
191701
5.20%
8
Phoenix News
18454
4.60%
9
iQIYI
660393
4.20%
10
Sina Sports
1687
4.20%
11
Pulse
420
4.10%
12
YouTube
380413
3.80%
13
quick worker
62153
3.80%
14
Sohu News
15468
3.70%
15
QQ Mobile Browser
14.5163
3.20%
16
Tencent News
109746
3.00%
17
Fun headlines
2843
1.40%
18
360 Mobile Browser
67774
1.10%
19
Yidian News
13708
-0.30%
20
Cheetah Browser
11708
-1.00%
twenty one
Post Bar
22786
-1.10%
twenty two
Pomelo
5688
-1.10%
twenty three
Sina Weibo
183728
-1.50%
twenty four
NetEase News
44679
-1.70%
25
Tencent Video
54.247
-1.80%
26
Baidu Mobile
145331
-2.20%
27
Baidu Browser
25472
-2.90%
28
WeChat
1863155
-3.40%
29
Daily Express
20637
-3.60%
30
Ink Weather
14680
-3.80%
31
Connotation paragraph
15498
-3.90%
32
Zhihu
9652
-3.90%
33
QQ
47391
-4.00%
34
Sohu Video
31121
-4.40%
35
Xiaomi Video
13329
-6.00%
36
Momo
23298
-6.80%
37
Wifi Master Key
33665
-7.30%
38
QQ Space
5497
-9.60%
39
UC Headlines
1350
-13.20%
▼ The top three increases in effective duration
Ranking
app
Total effective time per month (10,000 hours)
increase
30
UC Browser
5958
40.42%
36
Sina Finance
937
24.30%
20
Tik Tok
20572
9.10%
▼ The top three reductions in effective duration
Ranking
app
Total effective time per month (10,000 hours)
increase
35
UC Headlines
1350
-13.20%
32
QQ Space
5497
-9.60%
13
Wifi Master Key
33665
-7.30%
The total effective time of UC Browser is growing faster, but it is worth noting that the user stickiness of UC Headlines is decreasing. Perhaps there will be strategic adjustments within UC. The specific future trend remains to be measured. Sina Finance's main focus is financial investment , financial management , etc. Recently, many investors have shifted from real estate to the financial market. Ai Qijun speculates that this may be one of the reasons for the recent increase in user time on Sina Finance. Advertising for related businesses ( automobiles , finance, etc.) may try to consider this platform.
▼ Top Male Users
Ranking
app
male
1
Sina Sports
82.25%
2
Sina Finance
72.66%
3
Phoenix News
71.11%
4
UC Headlines
67.06%
5
Connotation paragraph
66.38%
6
Yidian News
65.97%
7
Pulse
62.01%
8
Today's headlines
61.24%
9
Sohu News
60.84%
10
Momo
60.77%
▼Top list of female users
Ranking
app
female
1
Pomelo
96.43%
2
Watermelon Video
63.17%
3
Tencent Video
60.68%
4
iQIYI
60.07%
5
QQ Space
57.96%
6
Tik Tok
55.66%
7
Zhihu
55.19%
8
Sina Weibo
50.58%
9
quick worker
49.53%
10
Wifi Master Key
48.09%
The above is the data summary of user scale and user stickiness of each information flow platform in November that the editor shared with you today. If you have more ideas about these platform data, please leave a message to communicate~~We are waiting for you!
The author of this article @艾奇sem compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!