up to date! Reference data of 39 information flow platforms!!

up to date! Reference data of 39 information flow platforms!!

The November data of major information flow platforms are freshly released!

In this issue of the information flow platform traffic list, in response to the screaming demands of many friends for short video data, the editor finally couldn't hold it anymore. In addition to adding short video and live broadcast platform data, the categories were reclassified into social , information, browser , video, short video/live broadcast, Q&A, tools ... a total of 7 categories and 39 platform data.

If you are still wondering which platform to choose for advertising, why not take a look at the data performance of each information flow platform last month with the editor:

▼ Overall Ranking

▼ Monthly Activity Top Ranking

Ranking app Monthly active users (10,000 units) increase
1 WeChat 95573 0.70%
2 QQ 61417 -0.70%
3 iQIYI 58118 5.90%
4 Tencent Video 55025 1.00%
5 Sina Weibo 45836 0.30%
6 QQ Mobile Browser 40513 2.50%
7 Baidu Mobile 40444 -0.90%
8 YouTube 36922 7.40%
9 UC Browser 30758 3.40%
10 Wifi Master Key 30412 -1.50%
11 Ink Weather 28377 -2.10%
12 Tencent News 24968 4.80%
13 Today's headlines 18025 8.20%
14 quick worker 15308 6.00%
15 Watermelon Video 14233 13.60%
16 Xiaomi Video 11773 -4.60%
17 360 Mobile Browser 11307 1.80%
18 Sina News 10091 1.10%
19 NetEase News 9641 1.40%
20 Daily Express 8816 2.90%
twenty one Post Bar 7648 -0.70%
twenty two Sohu News 6709 2.10%
twenty three Baidu Browser 6685 -2.60%
twenty four Sohu Video 6517 -2.90%
25 Momo 6357 -1.10%
26 QQ Space 6285 -5.60%
27 Tik Tok 6049 13.60%
28 Phoenix News 5250 5.00%
29 Volcano video 4990 20.10%
30 Zhihu 3950 -0.80%
31 Yidian News 3819 0.80%
32 Pomelo 3470 -0.40%
33 Connotation paragraph 3453 10.00%
34 Cheetah Browser 2725 -0.60%
35 Fun headlines 1353 11.50%
36 Sina Sports 539 -1.70%
37 Sina Finance 401 6.40%
38 Pulse 391 11.30%
39 UC Headlines 365 -18.00%

▼ Top three monthly active users

Ranking app Monthly active users (10,000 units) increase
29 Volcano video 4990 20.10%
15 Watermelon Video 14233 13.60%
27 Tik Tok 6049 13.60%

▼ Top three monthly active users with the largest decline

Ranking app Monthly active users (10,000 units) increase
39 UC Headlines 365 -18.00%
26 QQ Space 6285 -5.60%
16 Xiaomi Video 11773 -4.60%

I don’t know if you have noticed a bright spot. The top three apps in terms of monthly active users are all short video apps. Moreover, these short videos have begun to take the commercialization path and have launched advertising products one after another. Therefore, short videos have been exposed more and more on major media such as TV and the Internet this year.

▼ Daily activity TOP list

Ranking app Daily active users (10,000 units) increase
1 WeChat 75488 1.00%
2 QQ 33297 -2.00%
3 iQIYI 15214 9.00%
4 Tencent Video 14181 1.00%
5 Sina Weibo 13372 0.00%
6 QQ Mobile Browser 12340 2.00%
7 Baidu Mobile 11401 -1.00%
8 UC Browser 10439 3.00%
9 Tencent News 9415 7.00%
10 Today's headlines 8645 8.00%
11 Wifi Master Key 8642 -3.00%
12 YouTube 7287 7.00%
13 Ink Weather 6773 -2.00%
14 quick worker 4057 6.00%
15 360 Mobile Browser 3370 2.00%
16 NetEase News 2698 1.00%
17 Watermelon Video 2684 13.00%
18 Daily Express 2176 5.00%
19 Sina News 2152 1.00%
20 QQ Space 1988 -6.00%
twenty one Sohu News 1863 2.00%
twenty two Post Bar 1759 0.00%
twenty three Xiaomi Video 1607 -4.00%
twenty four Momo 1594 -3.00%
25 Baidu Browser 1420 -3.00%
26 Phoenix News 1399 6.00%
27 Yidian News 1069 1.00%
28 Tik Tok 1060 14.00%
29 Volcano video 1058 20.00%
30 Connotation paragraph 988 12.00%
31 Sohu Video 954 -2.00%
32 Pomelo 739 0.00%
33 Cheetah Browser 650 -1.00%
34 Zhihu 591 -3.00%
35 Fun headlines 401 11.00%
36 Sina Sports 114 0.00%
37 UC Headlines 83 -23.00%
38 Sina Finance 75 19.00%
39 Pulse 38 14.00%

▼ Top three daily activity growth rates

Ranking app Monthly active users (10,000 units) increase
29 Volcano video 1058 20.00%
38 Sina Finance 75 19.00%
28 Tik Tok 1060 14.00%

▼ The top three daily activity declines

Ranking app Monthly active users (10,000 units) increase
37 UC Headlines 83 -23.00%
20 QQ Space 1988 -6.00%
twenty three Xiaomi Video 1607 -4.00%

▼ Monthly total effective time TOP list

Ranking app Total effective time per month (10,000 hours) increase
1 UC Browser 5958 40.42%
2 Sina Finance 937 24.30%
3 Tik Tok 20572 9.10%
4 Watermelon Video 84407 6.90%
5 Volcano video 6131 6.30%
6 Sina News 22975 5.90%
7 Today's headlines 191701 5.20%
8 Phoenix News 18454 4.60%
9 iQIYI 660393 4.20%
10 Sina Sports 1687 4.20%
11 Pulse 420 4.10%
12 YouTube 380413 3.80%
13 quick worker 62153 3.80%
14 Sohu News 15468 3.70%
15 QQ Mobile Browser 14.5163 3.20%
16 Tencent News 109746 3.00%
17 Fun headlines 2843 1.40%
18 360 Mobile Browser 67774 1.10%
19 Yidian News 13708 -0.30%
20 Cheetah Browser 11708 -1.00%
twenty one Post Bar 22786 -1.10%
twenty two Pomelo 5688 -1.10%
twenty three Sina Weibo 183728 -1.50%
twenty four NetEase News 44679 -1.70%
25 Tencent Video 54.247 -1.80%
26 Baidu Mobile 145331 -2.20%
27 Baidu Browser 25472 -2.90%
28 WeChat 1863155 -3.40%
29 Daily Express 20637 -3.60%
30 Ink Weather 14680 -3.80%
31 Connotation paragraph 15498 -3.90%
32 Zhihu 9652 -3.90%
33 QQ 47391 -4.00%
34 Sohu Video 31121 -4.40%
35 Xiaomi Video 13329 -6.00%
36 Momo 23298 -6.80%
37 Wifi Master Key 33665 -7.30%
38 QQ Space 5497 -9.60%
39 UC Headlines 1350 -13.20%

▼ The top three increases in effective duration

Ranking app Total effective time per month (10,000 hours) increase
30 UC Browser 5958 40.42%
36 Sina Finance 937 24.30%
20 Tik Tok 20572 9.10%

▼ The top three reductions in effective duration

Ranking app Total effective time per month (10,000 hours) increase
35 UC Headlines 1350 -13.20%
32 QQ Space 5497 -9.60%
13 Wifi Master Key 33665 -7.30%

The total effective time of UC Browser is growing faster, but it is worth noting that the user stickiness of UC Headlines is decreasing. Perhaps there will be strategic adjustments within UC. The specific future trend remains to be measured. Sina Finance's main focus is financial investment , financial management , etc. Recently, many investors have shifted from real estate to the financial market. Ai Qijun speculates that this may be one of the reasons for the recent increase in user time on Sina Finance. Advertising for related businesses ( automobiles , finance, etc.) may try to consider this platform.

▼ Top Male Users

Ranking app male
1 Sina Sports 82.25%
2 Sina Finance 72.66%
3 Phoenix News 71.11%
4 UC Headlines 67.06%
5 Connotation paragraph 66.38%
6 Yidian News 65.97%
7 Pulse 62.01%
8 Today's headlines 61.24%
9 Sohu News 60.84%
10 Momo 60.77%

▼Top list of female users

Ranking app female
1 Pomelo 96.43%
2 Watermelon Video 63.17%
3 Tencent Video 60.68%
4 iQIYI 60.07%
5 QQ Space 57.96%
6 Tik Tok 55.66%
7 Zhihu 55.19%
8 Sina Weibo 50.58%
9 quick worker 49.53%
10 Wifi Master Key 48.09%

The above is the data summary of user scale and user stickiness of each information flow platform in November that the editor shared with you today. If you have more ideas about these platform data, please leave a message to communicate~~We are waiting for you!

The author of this article @艾奇sem compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, information flow advertising, advertising platform

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