How SEO Got My App 150,000 Downloads

After reading this article, I have a question: these 150,000 downloads come from a few apps. However, there is one point in the article that is worth studying, that is, while you are doing a good job of APP SEO , don’t forget to do a good job of SEO for the App promotion page.

Here is the full text:

As the APP market expands, it also brings troubles to developers. How to make the application stand out? If your dream is to have thousands of app downloads every day, that's really a bit difficult. But if there are 1,000 downloads per day, I think it is still possible. In this post, I’ll talk about the mobile app and web SEO methods I used to get my app 150,000 downloads.

Mobile app SEO has something in common with web SEO

Mobile app SEO has a lot in common with web SEO. First of all, the app name and description should contain the keywords that you hope will help you improve your app ranking. Many apps don’t notice this because they are added by the developers themselves, not by dedicated marketers.

Find keywords: Google Keyword Tool can easily help you find keywords. Although there is no perfect tool in the App Store yet, Google Keyword Tool can still give you some help to a certain extent.

Get downloads outside of app store searches: App rankings are closely related to download volume, and more downloads mean better quality apps, and the app store will give you a higher ranking. Many users download apps by searching in app stores, so they must have learned about the app from other channels. Many developers will use the media to let users know about their apps, but what should developers with insufficient budgets do? According to my experience, the SEO work of the app promotion page cannot be ignored. First, bring users to your app promotion page, and then guide users to download or purchase through the app store.

For example, my app is a business idea app, which is a medium-frequency word in the keyword search in the app store, but through the Google keyword tool, I can see that my app promotion page contains a lot of valuable keywords.

Also, use social media to your advantage. Whether it’s my website or my mobile app, I always encourage people to share it on social networks. From my experience, the traffic brought to me by social media is not large, accounting for about 1% of the total, but after all, it is free, so why not use it?

Temporarily avoid high-frequency keywords

Let’s go back to the SEO issue of the app. Many developers will choose some keywords with higher search frequency, but you should know that others may have the same idea. They will also add high-frequency keywords in the app name and description, and they will also get downloads from outside the app store.

From my experience, if your app is a new app and there are no particularly successful cases in the past, that is, you don’t have the advantage of brand awareness, then you can choose some keywords that are not very competitive and slowly “grow” your app. Once you have a considerable number of downloads, you can change the keywords to competitive, popular and high-frequency keywords to increase search exposure in the app store. But the most fundamental thing is that the quality of your application must be higher than that of others.

Another point is the comments users give you. I believe everyone is clear about this. Good user reviews can increase the number of app downloads, while bad user reviews may make users lose their curiosity to even try it.

APP Top Promotion (www.opp2.com) is the top Apple and Android application APP promotion platform in China, focusing on mobile promotion operations, research on ASO algorithm rules to optimize rankings, market channel promotion, WeChat marketing promotion, App marketing promotion experience case sharing, and App promotion marketing information.

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