Analysis of the characteristics and advantages of global advertising by Bing advertisers

Bing (bing) In June 2009, Microsoft launched a new search engine brand "Bing" and a Chinese search brand "Bing". At the end of 2009, it cooperated with Yahoo to form a search alliance. In 2010, it reached a strategic partnership with Facebook and Twitter, becoming the first search engine to provide users with social search information.

Features of Bing:

175 countries (regions), 530 million users

Bing + Yahoo is a global search engine that provides search services to nearly 500 million users in 75 countries and regions around the world. It is the world's second largest search engine.

29.4 million users do not use Google

Among Bing + Yahoo users, 19.3% (94 million) of search users do not use Google and can only be reached through Bing and Yahoo.

3. Users with high purchasing power

Bing is 101% more popular than the average internet user and 40% more popular than Google.

4. Cover multiple platforms and terminals

Whether users are working or playing, whether using a desktop computer, tablet or mobile phone, Bing can provide a perfect search experience anytime and anywhere

5. Bing’s innovations extend beyond desktop computers

Bing has brought innovation to every platform, bringing advertisers and users a completely seamless and continuous experience. Compared with traditional search engines, Bing's innovative search engine provides mixed search results, which reduces user experience. Bing can provide better search results, and most of the results come from web page information, as well as those provided by your friends.

Bing US User Features:

1. The proportion of female users of Bing is slightly higher than that of male users

2. The average age of Bing users is 30-40 years old, which is more mature than Google users.

3. Bing has 50% high-income users, 4% higher than the overall Internet users

4. Bing users spend 101% more than all Internet users and 40% more than Google

Characteristics of Bing Chinese users:

1. The education level is very high, and the proportion of users who say they have a degree is 6.9%.

2.62.5% of users are male, higher than other search engines

3. The main users are between 20 and 40 years old, which is more mature than other search engine users

3. The proportion of high-income users is higher than other search engines

Based on the above characteristics of Bing, it is conceivable that Bing is a "versatile" advertising platform with low advertising costs. Ad display is completely free and only pays according to user clicks. Bing is the second largest search engine in the world, and its users are a number that cannot be underestimated. The exposure is not as simple as a handful. Advertisers can choose Bing platform for targeted delivery according to their own products or brands.

Related reading:

1. Introduction to Bing advertising promotion

2. Bing advertising promotion account opening price

3. Bing advertising promotion effect

4.Bing advertising promotion account opening process

5. Bing advertising promotion display style