Practical Douyin promotion skills, teach you how to play Douyin from scratch!

In the past two years, the traffic dividend has begun to shift from pictures and texts to short videos, which is why many companies have begun to enter Douyin.

“Weibo, Weibo and Douyin” have become the standard for enterprises, but what worries operations partners is: why are their videos still not popular after they have posted so many of them? Why does a video suddenly go viral and then return to its original state?

In fact, you didn’t get the key points of making TikTok. So what exactly is Tik Tok’s recommendation mechanism?

Improve the homepage and make it clear

After many people create a Douyin account, the first thing they think about is what kind of video content they want to post. In fact, there is no need to rush. The most important thing to do at this time is to improve the homepage. Don't think this is simple.

There are several parts to consider when perfecting your homepage:

• Home page banner design
• avatar
• Introduction copy

However, if we want to improve the content of the homepage, including better extended video content in the future, we need to have a clear positioning of this account, that is, what your account type and style are .

Maintain an account before operating

Before posting a video, you need to spend about a week to build up your own Douyin account. You can follow some big accounts in the same industry, collect some hot topics, bgm and even copywriting, etc.

Spend at least one hour every day using this account to watch Douyin, like and comment on other users, and keep this account active. It is best to constantly watch video content related to your account, and you can just swipe away those that are irrelevant.

Video content quality assurance

The first 3-5 videos released by a new account are crucial, as they will affect the weight of Douyin’s recommendations for you in the future! If the average number of views of your works is below 100, then you can consider changing your account. Normally it must exceed 3,000.

If you can’t think of high-quality content or are worried about making mistakes, you can imitate popular content to get some attention. However, it should be noted that the first 3 seconds of the video content are crucial and must be sufficient to attract users, otherwise it will be ruthlessly swiped away.

Notes on posting videos

The distribution of new video traffic is mainly based on nearby and followed, and is intelligently distributed with user tags and content tags. Only when the video has a high completion rate, high interaction rate, high number of likes, and high number of reposts once it is released, can it get the next recommendation opportunity.

So, when publishing a video, we need to pay attention to the following points:

1. Publish copy

In addition to the video itself, the copy is also a key factor in attracting users to stay and interact. The word count for published copy is limited to 50 words.

The copywriting that is most likely to trigger interaction is mainly suspense-type and dialogue-type. Whether it is the suspense-type that says half and leaves the other half, or the dialogue-type that is approachable, it can better arouse the user's interest and thus obtain some comments and interactions.

2. Add topics

When posting a video, remember to include relevant topics. You can select several topics. It is best to include the latest hot topics. You can also add locations to help spread it.

3. Choose a cover

Before publishing a video, you can decide what the cover will look like after it’s published. Be sure to make a choice. If you get stuck at some strange point, it will affect the user’s video experience.

4. Regular updates

After understanding some rules for publishing videos, we need to find the most appropriate time period for publishing videos. After determining a unified release time, it is best to update regularly, which will also allow fans to develop a habit of checking regularly.

5. Rich materials

If you want to attract more and more attention, it is necessary to enrich your own material library. While maintaining a unified style, you can try more styles . Only when the video quality is guaranteed not to decline can high-quality content receive more recommendations and attention.

6. Ongoing maintenance

Tik Tok determines whether a video is popular based on whether its weight index reaches a certain value, such as 10,000 likes, within a period of time after the video is released, such as within an hour, and then adds recommendations to the video.

At this time, we need to do some continuous maintenance for previous content, such as using our own account to forward, comment, and reply to keep the video active, and wait for Douyin to draw it from time to time and recommend it again.

7. Avoid sensitive words

The published videos cannot contain logos, advertisements, or QR codes! Do not post sensitive videos or videos involving related words to avoid being restricted from sharing.

You can give it a try according to your actual situation. In summary, you should improve your own content, increase exposure, take advantage of hot topics appropriately, and occasionally participate in small activities.

Related reading:

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12.How to operate Douyin on behalf of others? Tik Tok operation plan

Author: Media Box Diary

Source: Media Box Diary