7 Christmas marketing cases worth seeing, take them and thank you!

Christmas is here again,

Others are waiting for the holidays, but you are chasing hot spots~

How about the cases of leveraging opportunities this year?

The editor has selected 7 brand cases.

See which one you like more?

Key 1: Santa hat

Daily P-picture: "One-click Christmas hat" H5

Friends, if you have been flooded with “Christmas hats” this weekend, please raise your hands~

The entire circle of friends is using their lives to @微信官方~

As we all know, no Christmas hats were given as gifts. It turns out that those friends who have Santa hats have quietly photoshopped them themselves, and the product they used is the Christmas H5 "One-click Santa Hat" launched by Tencent's APP [Tiantian Ptu]. After all this fuss, it turns out to be a marketing scam. Have you been cheated?

Keyword 2: Christmas gift

Tmall : HeyBox

What is the most essential item on the Christmas agenda? Give a gift! However, the gifts are the same every year, and if you are not careful they become a "gift for tens of thousands of people"?

Based on this, Tmall cleverly teamed up with several brands to launch the Little Black Box, covering four themes: gifts for lovers, gifts for colleagues, gifts for friends, and gifts for babies. Directly hit the user's pain points and help buyers choose gifts easily!

A good friend gives you a Christmas scarf

Before I had time to be happy, I saw various similar ones on the street.

KFC x Rainbow Choir: Christmas song "I Want a Bucket of Gifts"

As Christmas is approaching, the Rainbow Choir is back to do something new. This time, they have created a Christmas hit song "I Want a Bucket of Gifts" specifically for the brand KFC. The song continues their past style, and the lyrics are still as heartfelt!

"I want a bucket of gifts to turn my boss into a tree. He will no longer get angry during meetings and will only dance in the snow..." Haha, what nonsense are you talking about? Click on the video to listen to the full song~

Keyword 3: Christmas song

Tmall: Jingle Bells

Jingle Bells, Jingle Bells, Jingle all the way...Remember that Christmas song? I believe you have heard many versions, such as the singles version, the NBA version, etc., which always attract a lot of attention online.

To welcome the arrival of the Double Holidays (Christmas and New Year’s Day), Tmall has launched a “bottle and jar knocking version” of “Jingle Bells”. The melody comes from cosmetic boxes (bottles) of major brands. Well, after listening to such magical music, you really can’t help but want to buy it!

Keyword 4: Santa Claus

Baidu Translate H5: I heard that Christmas will be cancelled this year

In addition to Christmas hats, Christmas songs and Christmas gifts, "Santa Claus" is also an indispensable element in Christmas marketing.

This time, Baidu Translate used Santa Claus's perspective to make a "different" "trip to China". Because he did not know Chinese and dialects, he repeatedly ran into obstacles in China. In the end, the plot had an unexpected twist, which was really nerve-wracking.

Keyword 5: Christmas package

Starbucks : Christmas Red Cup

Launching a "Christmas" package is a marketing strategy chosen by many brands at Christmas. For example, Starbucks' annual "Christmas cup" (Christmas packaging) has become an event that many fans look forward to. At the end of November, Starbucks' "Christmas red cup" finally arrived. Starbucks also launched a heartwarming H5, where netizens can give the Starbucks red cups they made to their friends.

(Scan the QR code to experience H5)

Pechoin "Forgiveness Green Three-piece Set"

In line with its own brand green, Pechoin also launched the “Forgiveness Green Three-Piece Set”, but is it really okay to wear this green hat on your head?

This article was compiled and published by @梅花网(Qinggua Media) when reprinted. Please indicate the author information and source!

Product promotion services: APP promotion services Advertising platform Longyou Century