SEM delivery strategy, bidding hosting account delivery strategy problem analysis dry goods!

As the most advanced part of Baidu bidding, as long as you have many ideas and thoughts, and various delivery methods, there is nothing you can't do, only what you can't think of. Then , let’s analyze the issues of SEM delivery strategy and bidding escrow account delivery strategy! Here, our Dongguan network promotion editor Feng Chao will share with you some delivery methods summarized from practical experience, taking medical care as an example.

SEM delivery strategy, bidding hosting account delivery strategy problem analysis dry goods!

①Region + disease word placement strategy

Anyone who has done medical bidding knows that searching for words such as region plus disease type has the best conversion effect, and the search population is also the most interested.
Delivery method: Create a new plan in the account and name it after the region name for delivery. You can also use a separate account for delivery in order to better plan and count.

② Promotion time period delivery strategy

Because the search population in each time period is different, the final conversion will also vary.
Delivery method: Launch a new account or create several new plans, and choose a good time node for targeted delivery.

③Key keyword placement strategy

During the promotion period, we will count the words with good conversion effects every day and accumulate the statistics. Since these words can generate conversions every day, we must focus on these keywords.

Delivery method: Re-establish some plans and only add these key keywords for targeted delivery.

④Keyword low price and wide distribution strategy

Many people will use this delivery method. On the one hand, it can get more exposure in search engines, and on the other hand, it can gain more potential customers.

Delivery method: Create several new plans in the account for delivery, or use a separate account for delivery.

Here is an explanation of why we adopt this delivery model. People who often search for keyword rankings on search engines will observe this (especially on mobile devices). Sometimes when searching for certain keywords, the promotion position is not displayed. Sometimes the promotion position is only displayed at the bottom. This also shows that Baidu's search engine display rules are sometimes changing, so we need to display more keywords in the account to avoid the loss of some intended search people to other platforms.

⑤Malicious clicks to take down peer ads

This is one of the cruelest ways of bidding, using some software machines to knock competitors in a certain area offline. This is also the bottom line of bidding and it concerns a person's professional ethics. We firmly oppose it.

⑥ New website topic page and activity launch strategy

For some special pages that will be updated on our website and some promotional activities planned by the company, we can create a new plan, write targeted descriptions in the promotional creative, and then conduct a launch test.

⑦ Promotion link consultation page delivery strategy

We often use this method of delivery during promotion. Just be careful to explain when writing the promotional creative idea so that netizens know that after clicking on the idea, they will communicate with customer service online.

We may have used these strategies in our daily lives, but one strategy may not be used all the time. We need to memorize all these strategies and use them at any time.