Precision traffic is a term often mentioned by Internet professionals. It involves several channels, such as social media, DSP advertising, search engine optimization, SEO, etc. From the current perspective, for corporate websites, compared with other methods, the cost of using SEO to obtain accurate traffic is still relatively cheap. Therefore, many company websites still pay close attention to search engine promotion. How to master traffic and obtain accurate traffic through SEO? So, how to rely on SEO to obtain accurate traffic? Based on past experience in Internet marketing, Dongguan SEO Feng Chao will further discuss some strategies for obtaining accurate traffic based on the following content: 1. Clichés As for the flow, there is no doubt that the most intuitive operation of using SEO to obtain accurate flow is: ①Keyword optimization For specific target traffic, select target keywords and combine website resources to rank specific keywords. Perhaps, you can also rank general traffic based on the portrait of target traffic, and then use visualization tools to select precise traffic. ② Target traffic transfer, the so-called traffic transfer, is mainly used for the associated traffic created in the early stage, such as e-commerce websites, periodic targeted customers. You can try to use the 301 redirection strategy to divert these targeted traffic. Similarly, you can recycle the names of related competing sites and transfer the entire site traffic. ③High-quality reviews From the perspective of SEO, it seems that comments are not based on search engine principles. In fact, the comments referred to here are reasonable comments on the first page of Baidu search after searching based on special keywords. It includes: Baidu word-of-mouth reviews, third-party blog page reviews, Internet media page reviews (NetEase media accounts), Baidu product reviews, etc. 2. Take a different approach Perhaps, in order to increase traffic on the corporate website, in addition to the basic SEO and traffic diversion marketing strategies, we usually try to obtain accurate traffic through other methods, such as: ① Social Networks Compared with social networks, when you look closely, you will find that Baidu will try to include Weibo names and Weibo content on the PC side, while on the mobile side it will display "strong feedback" based on special keywords, which also comes from Sina Weibo content. In fact, a relatively high-profile Weibo account still has a certain positive effect on the impact of website SEO, but these traffic, although accurate, are topical and easy to disappear. This requires us to continue to cover industry hot spots and maintain the attention of social media accounts during the process of operating the website. ②Screen-swiping countermeasures The screen-sweeping strategy here is not to use a large amount of low-quality content or site groups to cover the keywords of the industry, but to strongly recommend everyone to focus on several high-authority third-party platforms. Combining keyword vectors and relying on the weight of third-party site names to achieve short-term ranking optimization is a relatively easy strategy compared to operating existing websites. Here is a small suggestion, you can try to focus on long-tail keywords. ③Video ranking For SEO staff, in the past optimization work, we rarely discussed video optimization. After all, it did not conform to the optimization strategy of the past two years, and with the increase of Baidu's weight for short videos. By using videos and ranking according to Baidu, in a sense, the accurate traffic obtained is more valuable, which is what we should pay most attention to. There are many ways to obtain accurate traffic. From the perspective of SEO, accurate traffic can be obtained. The above content is only one aspect and is for reference only. |
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