Mechanical enterprise station optimization process sharing [Mold temperature controller]

Since most readers are building corporate websites, after much thought, I decided to take a corporate website case and share the optimization process. [Mold Temperature Controller] This word is from the website of one of my apprentices. Due to work reasons, he had limited time to do it, so he gave it to me to optimize. The average index of this word is around 400, and the average search results are over 8 million. "Good" is a relatively simple word. In the end, it took 10 weeks to get this site to the homepage, and all the keywords in the title were ranked. Website address: www.lxiaochengxu.com

Before building the website, I briefly analyzed the industry. This product belongs to a niche industry, and all the ranked websites are from a few domestic companies. The characteristic of this industry is that there are multiple salespeople in one company, and each salesperson has his own website. Well, at this time we can basically determine the degree of competition in this industry. Since sales need to run the market and business and do not have much time to manage the website, most of the ranking sites are optimized and maintained by outsourcing companies. Outsourcing companies have many sites and will not take special care of any one site. Therefore, I think this word is relatively easy to do compared to popular keywords.

After analyzing the current state of the industry, I roughly filtered the layout, TDK, and content of all the top 10 websites. It is necessary to understand some of the characteristics of this industry ranking. I first used a table to record the titles of the top 10 sites, and calculated the frequency and location of the core keywords in the titles. The first conclusion was: [Mold temperature controller, high temperature mold temperature controller, mold temperature controller manufacturer, mold temperature controller wholesale] Soon after the website was included, it was found to be inappropriate, so the price of the mold temperature controller was added. The final title became (Mold temperature controller, high temperature mold temperature controller, mold temperature controller manufacturer, mold temperature controller wholesale, mold temperature controller price] title.

There is a reason for this change. First of all, I saw that in the top 10 sites, most of the mold temperature controllers were written in the first place, so I did the same. Most websites have titles such as mold temperature controller price, mold temperature controller manufacturer, die casting mold temperature controller and oil temperature controller, etc.

Then I need to choose the keywords that are more suitable for me among these keywords. First of all, manufacturer and price will have higher clicks and conversion rates compared to wholesale, so these two words are retained. The high temperature mold temperature controller is a type of mold temperature controller, and most websites choose the die casting mold temperature controller when choosing a type of mold temperature controller to appear in the title. So in order to show differentiation, I abandoned the die-casting mold temperature controller and chose a high-temperature mold temperature controller. The word "mold temperature controller wholesale" is to lay the groundwork for optimization. Like most SEOs, I know that it is meaningless to write "wholesale" for low-frequency products, but why would such a word be written? Keep reading and you will understand.

Keywords and descriptions are basically written around the title, so I won’t go into details here. Once these basic element labels and website template styles are determined, start thinking about how to operate the site. The first and biggest thing is content. The content is divided into product content and article content.

Since product content is highly homogenized, some special processing is needed. For example, the product introduction generally contains some parameters and specifications of the product. These contents must come from the Internet. As a new website, I will directly collect them without worrying about whether I will be punished. At least I will not have a very good ranking after this page is included. So I gave up the ranking of the product page and wrote the product introduction directly in js, so that the search engine will not crawl these duplicate contents.

Next is the article page. There are product encyclopedias and FAQs on the website. These two article columns are the focus of optimization. I will be very picky in choosing content, especially in the early stage of website construction. I put a lot of effort into the content. First, I contacted competitors and got their statistics. There were probably hundreds of keywords. These keywords cannot be downloaded in the webmaster tools, and they are basically more than 10 words. After filtering the words that have clicks, there are still about 100 left, so I processed and published these original contents.

Less than two weeks after the update, the website was included. After the website was included, I did not stop optimizing the content. Using a little trick, I got the website included in seconds. The updated content every day can basically be displayed in the search engine within 30 minutes. Due to the timeliness and long title, it is easy to get the ranking of the article page. Before and after the website was included, I did not submit any link in the webmaster tools.

After the website was included, my intuition told me that I should have a certain long-tail ranking, but since there were no long-tail words in my homepage keywords, I had to search one by one, and finally I found my first keyword ranking [High Temperature Mold Temperature Controller Wholesale]. This word ranked 9th within two weeks of going online. At this time, I will not care about other things. Instead, I made this word the first on the homepage first, so I appropriately added some external links and traffic imports, and sure enough, this word ranked first within a week. After this word ranked, it drove up [Warm Mould Machine Wholesale] and [High Temperature Mould Temperature Machine], so I knew that my next operation would be these two words. After thinking about it, I chose to do Warm Mould Machine Wholesale first because there would be fewer competitors and it would be easier to optimize. As expected, the word Warm Mould Machine Wholesale also ranked first within a week.

The next step is to continuously use high temperature mold temperature controller + wholesale, high temperature mold temperature controller + manufacturer, high temperature mold temperature controller + price, high temperature mold temperature controller + quotation to continuously improve the ranking of all keywords in the title. It only took more than a month, and the titles, except for the main keywords, were basically in the top three.

The long tail words in the title are all ranked, but the main keyword is still outside the top 100. This is something I didn’t expect. In theory, if the other words in the title are in the top three, then even if the core keyword is poor, I should be in the top ten pages. In order to find the reason, I first found the specific position of this ranking. After a while of hard work, I found that it was ranked more than 240th, which was far from my expectation. So I started to check the problems on the site. After comparing with my competitors, I found that my density was worse. So I wrote a piece of code at the bottom and increased the density of some core words. The ranking began to rise, and it reached the eighth page in about a week.

Then, the homepage on the eighth page is much simpler. Since most of the competitors are first to access the name, the weight of the article page and the column page are no longer important at this time. So I made all the columns on the homepage nofollow. At that time, many people did not understand this operation and were worried that it would affect the weight of other pages. In fact, my purpose was twofold:

The first is that the corporate website has relatively little content, so I don’t want spiders to always crawl duplicate content when they come.
Secondly, I hope to concentrate all the rights on the homepage, which will be better.

After a long wait of two weeks, the core key training network finally reached the second page, and this time it only took nine weeks. The second page to reach the homepage is actually the slowest. Many websites are stuck on the second page for several months. In fact, most of the reasons are that you still lack a little bit of strength.

What we need to do at this time is to add claws to the previous operations. Before going online, all my optimizations were done for improvement, not for the sake of going online. At this time, I will increase the amount of updates, the extrapolation force, and the click force, and the final ranking will also reach the homepage. It took 85 days to rank on the homepage. The best time was when the snapshot ranked third (except for Baidu products and Huicong.com). So far, the website is still stable on the homepage without my maintenance.

Summary: In fact, to do website optimization, you just need to use your brain a little. Sometimes your ranking may be just because you wrote an inconspicuous keyword. Many well-ranked websites do not have any particularly important keywords on their homepages, but their content pages rank very well. This is because only when your homepage has a high weight can it help the ranking of the inner pages. If you write a keyword on your homepage that you will never get on in your lifetime, then your other pages will not have good results. Now more and more SDOs know how to write long words in the title for optimization, because long tail words are easier to rank, and once these long tail words are ranked, they can drive other pages, and then use the weight of other pages to drive the ranking of core words. This is the correct way to optimize.