Short video operation: How to play with batch matrix accounts of Volcano Short Video!

Huoshan Video is a short video platform under Toutiao, and is a sister platform to TikTok and Xigua Video. I still remember the first time I watched Huoshan Video, I felt that this platform was somewhat different from Tik Tok and Kuaishou. Of course, many friends also asked me, how to play Volcano Video? How to make the first pot of gold through Volcano? With these questions, today I will take some time to share with you some ways to play Volcano, including platform rules, user group positioning, and several ways of monetizing Volcano.

This article mainly shares several aspects with you:

1. User Group Analysis

2. Detailed explanation of monetization channels

3. Account Registration and Account Maintenance

4. Preliminary Equipment Preparation

5. Video editing and production

6. How to play with batch matrix numbers

First, analysis of the user population of Volcano

Before we create any short video platform, we need to first understand the user groups, age groups and consumer groups of the relevant platform. This will facilitate our subsequent creation of short videos and be of great help in video e-commerce monetization.

According to the author's analysis, fans of Volcano Video are currently found all over the country, with most of the fans coming from second- and third-tier cities, with a focus on the three northeastern provinces, Shandong and other northern regions. We can see on the Volcano platform that many authors are actually from Northeast China, including the internet celebrities who do live broadcasts, most of whom are from Northeast China and have more female fans.

About the age group of fans: between 30-55 years old. Among them, male fans account for 40%, and the remaining 60% are female fans.

The majority of the fans who consume are over 30 years old, most of whom are married people. Of course, there are also some fans born in the 1990s and 2000s. However, on the Volcano platform, there are relatively few fans born in the 1990s. Unlike the TikTok platform, which mostly has fans born in the 1990s, when we understand the user attributes of Volcano, we actually understand that the consumption level of Volcano fans is mainly adults. For this group of people, on the one hand, they have stable jobs and incomes, and on the other hand, they are more rational in their shopping choices. If they like something, they will buy it, and if they don’t like it, they won’t look at it. They belong to a stable user group.

Summarize:

Volcano fans have strong purchasing power. This group of people has relatively simple ideas and tend not to think too much. Unlike those born in the 1990s and 2000s, they like to go to other platforms such as Pinduoduo, Taobao, Tmall, etc. to compare prices before deciding to buy. So for us, it is relatively easy to do Volcano e-commerce.

Second, a detailed explanation of the volcano monetization method

Earlier, I analyzed the user groups of Volcano Videos, and then told you about several monetization methods on the Volcano platform.

1. Firepower

Compared with Tik Tok and Kuaishou, Huoshan Video is more suitable for novices. The difference from other platforms is that it can earn direct income. Simply put, when you shoot a video and publish it in Volcano Video, there will be a corresponding firepower value, and 10 firepower values ​​are equal to 1 yuan.

If you want more firepower, you need to shoot more videos and post them vertically. I will talk about video production below.

2. Volcano Shop

The Volcano Shop is also called the Volcano Wangpu. In the early days, it was mainly an invitation system. The invitation to open the Volcano Wangpu was based on the overall quality of the Volcano account. However, it is currently open and there is no threshold.

Huoshan Wangpu is actually similar to Kuaishou Store, which is to put related products in the store and then continuously output works. As long as the works are popular, there will generally be orders, which is the income from product sales.

3. Window shopping cart

Speaking of window shopping carts, it is what we usually call the video yellow cart. The window shopping cart with products in other people’s videos is the window shopping cart. This requires the activation of the e-commerce function, which can be activated directly in the Volcano background. This requires that the video content is relevant to the product and has a certain value, so that it is easy to get a sale.

4. Live broadcast rewards

The income from live broadcast rewards also involves firepower value, but for live broadcast, 10 firepower values ​​are only 0.3 yuan, which is different from the firepower value obtained by publishing a video.

5. Advertising revenue

Regarding the advertising revenue share of Volcano Short Video, you need to open a Volcano certification account and reach 500,000 fans before you can start advertising revenue share. The income from this area is similar to the income settlement method for self-media video releases, so you can understand it this way.

Third, account registration and account maintenance

Regarding the registration method of Huoshanhao, I suggest that you do not log in directly with WeChat. You must register with your mobile phone and then log in.

If it is a single number operation, you can log in and operate under wife. If you register multiple numbers, you will need to use a registration card and a traffic card.

The registered card can currently receive text messages, but does not support functions such as voice calls. Multiple number operations require the use of a traffic card to ensure that one card, one machine, and one number are registered, and you do not switch accounts to log in. Otherwise, even if you register more Volcano accounts, it will be difficult to maintain them, because when you register, the machine can recognize whether you are registering under the same network or using a traffic card.

Tips for maintaining a volcano account:

1. Use an independent mobile phone number to register an account and do not change any information, including the profile picture.

2. Use a data card or mobile network to maintain the account for 7 consecutive days, and like, comment, and forward popular videos.

3. After 7 days, you can change your personal information and identify the areas you will work on next.

4. For the first month, post an original video every day at a certain time so that the system can remember you.

Fourth, preliminary equipment preparation

A mobile phone.

Low-cost recommendation: Second-hand Apple mobile phone

Or buy directly: SLR camera

And you need to prepare: a tripod, a stabilizer, and if you are doing a real-life scene, you will also need to buy an inscription machine.

These can be purchased directly on Taobao or Xianyu, the lowest cost is around 700-800, and you will get all the tools.

Fifth, video editing and production

When it comes to video production, many people think that shooting videos is difficult. In fact, for Volcano Video, it is not that difficult to operate.

Here is a picture for you to see. Others can become popular by simply editing a video, unlike Tik Tok which has very high requirements for video production.

Perhaps after showing you this picture, many people will have doubts, can such a video become popular? That’s right, the requirements for videos in Volcano are not very high. If it is Douyin or Kuaishou, it is hard to say, but in Volcano, as long as the account is well nurtured in the early stage, it is really not difficult to do it.

Videos like the one above are simple to make.

How to make this kind of video?

First, download a WeChat watermark camera on your mobile phone, and you can directly crop and download the video in the video toolbox.

Second, you can go to major video websites to find relevant video materials, and then download the videos through WeChat business watermarks.

Third, after editing the video into a short video, use MeiCe or inshot software to make a short video of pictures and videos.

Fourth, finally, you can add text and optimize the cover of the video and then synthesize and export it.

6. How to play with batch matrix numbers

How to create a matrix account? Creating a batch of matrix accounts does not mean blindly registering volcano accounts in batches, but testing an account in the early stage, implementing the platform rules and account-keeping machine content, as well as making a good monetization plan for the later stage before launching a batch of matrix accounts.

To run a matrix account, not only the technology must be in place, but also the operating costs must be considered. It is impossible for a batch account to be operated by one person, and it is necessary to recruit employees to establish a filming team. In addition to the mobile phone, the initial cost must also consider whether the labor wages are proportional to the operating cost-effectiveness.

Related reading:

1. How to operate short videos? Let’s talk about these 4 aspects!

2. Review of short video community product operation skills!

3. Customer acquisition costs decreased by 50%! Short video marketing skills in the wedding industry!

4. How to create a hit through short video operations? Share 13 cases!

5. 10 essential tools for short video operations!

6. 8 tips for creating a popular account through short video operation!

Author: Fengzi self-media

Source: Fengzi Notes