Nehe SEO Training: Are SEO methods different in different fields? What is the difference between e-commerce and enterprises?

E-commerce SEO is currently the most discussed topic in the SEO industry. With the increase in the number of e-commerce websites, it has stimulated the continuous increase in the number of SEO practitioners doing e-commerce promotion. Jack Ma once said: If you don’t understand e-commerce in the future, you will have no business to do. Nowadays, many SEO practitioners have begun to change their mindsets and switch to e-commerce SEO, but they don’t know that many people may think that corporate SEO and e-commerce SEO are the same SEO, so there is no such thing as a career change. In fact, although both of them belong to SEO, their promotion methods are essentially very different. Let’s talk about the differences between SEO for enterprises and e-commerce.

1. The SEO keyword of the enterprise official website is improved

Most corporate websites only need to optimize 1-3 key words when they are optimized. The purpose of corporate SEO optimization is just to make the keywords appear on the homepage. Generally, there is no need to consider long-tail words and other pages except the homepage. Such a website can be optimized by experienced SEO optimization staff, and it usually only takes 2-3 months to get it.

But I don’t know that e-commerce website optimization must be much more complicated. E-commerce websites are large and medium-sized websites. Compared with general corporate websites, such websites not only have more content but also a lot of keywords. In order to increase the SEO traffic of the entire site source code, a lot of long-tail keyword optimization must be done. Just selecting so many long-tail keywords is a huge workload, so e-commerce SEO requires an excellent team to carry out. If you are a practitioner of corporate website SEO, then it will not be easy if you do e-commerce SEO for the first time.

2. The thinking logic of SEO for e-commerce websites and corporate websites is different

The most fundamental difference between e-commerce websites and corporate websites in SEO is in the logic of thinking. When optimizing a corporate website, it is enough if the several important keywords have a good ranking, and the first priority is to put them on the homepage. However, the first priority for optimizing an e-commerce website is long-tail keywords and product pages. The homepage can only put one brand word, and all other long-tail words are put into the product page or catalog page for optimization. This requires a whole-site source code SEO design concept, which comprehensively analyzes what words should be put in what position of this website. Is there any way to make the website rank for dozens or hundreds of keywords, and also to promote the brand of this e-commerce website.