iQiyi's patch ads display format and charging standards

In the field of mobile online video, iQiyi, Tencent Video, and Youku are firmly in the first tier with absolute advantages. Among them, iQIYI takes the lead in many aspects such as user scale, user activity, and user stickiness by relying on its in-depth exploration of the content needs of existing and potential users, and firmly sits at the top of the mobile online video industry. In terms of iQiyi advertising, due to its large user coverage, precise positioning, and abundant advertising resources, it is the first choice for many companies to place advertisements. Today, we will mainly learn about iQiyi’s patch ads.

A patch ad is a specially made advertisement that is added to publicly screened or broadcast movies, television programs, or online videos. It is also called an in-film ad. You may be unfamiliar with the term "interstitial ads". In fact, we often come into contact with interstitial ads in our daily lives. When we watch TV, movies and some online videos on video websites such as iQiyi, there will be advertisements before each video starts playing. This advertisement is the interstitial ad. Let’s take a closer look at it.

1. 5s front patch

Patch ads are ranked first, with a duration of 5 seconds, and support both picture and video materials. iQiyi’s 5s pre-roll sticker cannot be skipped, but it is only displayed to non-members. It is not displayed on the children’s channel and is not displayed in Beijing or Shanghai. Supports delivery to iPhone, Android, and iPad clients. The billing method is based on CPM (thousand impressions), and the minimum CPM price is 5 yuan.

The advertisement is displayed in the pre-roll advertisement before the video, showing the brand information in all directions. Low disturbance level and high native level cover almost all the people in the main site.

2. 15s pre-patch

15s pre-roll, duration 15s, only supports video material upload. It is not displayed in sequence in the patch ads, only displayed to non-members, and not displayed on the children's channel. It supports delivery to iPhone, Android, and iPad clients. There are two billing methods for the 15s pre-roll, CPC (click) and CPM (thousand impressions). The minimum CPC is 0.5 yuan, and the minimum CPM is 5 yuan.

3. 15s after patching

The 15s post-roll patch is displayed after the content of the short video feed stream channel is finished playing. The picture is converted into a video format and displayed. It is not displayed for members and can be closed manually by non-members. Only supports uploading of image materials. The image format will be automatically converted into 15s video and can be delivered to iPhone, Android and iPad clients. There are also two billing methods for 15s post-roll ads, CPC and CPM. The minimum CPC is 0.5 yuan, and the minimum CPM is 2 yuan.

4. Skip patches

Skippable patches are ads that appear in video form at the beginning or during a video when you click on an iQiyi video. Its billing method is CPV (pay per display), with a minimum price of 0.02 yuan.

Since the ads are shown before or during the video, users' attention is highly focused, making it particularly suitable for advertisers to conduct brand publicity and product promotion. Due to the strong directional association with video content, user acceptance is high and it is easier to achieve precise delivery.

5. Pause advertising

It will be displayed when the playback of a drama is paused in the physical channel. Channels such as movies, TV series and variety shows only support the display in non-popular dramas. There will be no such advertisement for popular and IP dramas that are blocked. Pause ads only support picture format and are supported on PC, iPhone, Android, and iPad clients. The billing method for this advertisement is CPM, starting from 5 yuan per CPM.

The exposure potential of paused ads is huge, and they can be displayed on both PC and mobile terminals, providing comprehensive coverage. It is based on the display or stay of the user's active behavior, taking into account both light and effect. The user interaction form is smoother and less disturbing.

1. Guess you like the ad position (will be displayed when the video playback frame is in half screen)

2. Pre-/mid-/post-video ads

3. Pause ads (will appear when you suddenly click Pause during video playback)

4. Corner Banner Advertising

In addition to these advertisements, we can also place iQiyi bubble advertisements. As for the specific advertising resources, you can open the iQiyi APP and explore it yourself!

The main billing models of iQiyi advertising are CPC (click), CPM (thousand impressions) and CPV (effective views)! The price of one click of iQiyi advertising starts at 0.2 yuan. If it is the CPM billing model, it starts at 5 yuan per thousand impressions. If it is charged according to CPV effective views, the price of one effective view starts at 0.2 yuan!

The main process of iQiyi advertising is as follows:

1. Prepare business license, promotion products and promotion links;

2. Find Qinggua Media to open an iQiyi advertising account;

3. Sign the contract, make payment, and complete account recharge;

4. Set up an advertising account;

5. Add advertising promotion units, promotion plans, and online advertising ideas;

6. Our iQiyi advertising has begun!

For iQiyi advertising , please contact Qinggua Media official

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iQIYI Channel Information Stream Advertising Knowledge

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