How to optimize old SEM accounts? How to optimize Baidu promotion account?

For friends who do bidding, many will encounter the problem of old accounts. After interviewing a company, because the former bidding SEM person in charge resigned, they have to take over the accounts left behind, but they don’t know how to operate. How to optimize old SEM accounts? How to optimize Baidu promotion account? Let’s follow Feng Chao from Jimifeng Technology to learn more about it!

How to optimize old SEM accounts? How to optimize Baidu promotion account?

1. Count conversion data

Collect conversion data of various dimensions, check conversation records, and ask sales to have a meal to understand.

2. Clarify optimization goals

Clarify the optimization indicators in each dimension and have clear goals for controlling traffic.

3. Purposeful volume operation

Decompose the optimized indicators into specific operations, prioritize them and formulate work plans

4. Real-time monitoring data

Monitor the optimized data to see if it is developing in the direction you want it to.

Optimization ideas for old accounts:

1. Analysis:

1. Don’t optimize blindly when you don’t understand the account.

2. First count the account conversion effect, especially the conversion words, and don’t lower the price casually.

3. Unless there is absolutely no effect.

2. Excessive:

1. Analyze the traffic structure first and find the account structure with limited adjustments.

2. Generally, we start with the plan with less consumption and then optimize it.

3. Pay attention to the quality of the new account structure.

3. Replacement:

After the new structure is displayed and clicked, the old account structure will be suspended.

Changing the account structure may easily lead to traffic fluctuations, which is normal, so don't panic.

The above is how to optimize old SEM accounts? How to optimize Baidu promotion account? The specific content of bidding is that bidding is an industry that requires skills. If you don’t know much about bidding or the effect is not good, you can contact Jimifeng Technology!