Tips for attracting fans to follow WeChat accounts!

If you ask a new media person, what is the best way to attract fans to WeChat public accounts ? You may not get a variety of answers, such as organizing activities, sending red envelopes, fission, etc.

In addition to these, there is also a fixed routine, which is the "attention-guiding method at the top of the article."

Whenever we click on an article on a public account, we are always attracted by the various attention-guiding pictures below the title and the guidance pictures at the end of the article. There are hand-drawn pictures, gif animations, etc., with different sizes and different ways of introduction.

We randomly analyzed 500 original WeChat big accounts (covering various fields). How do these big accounts attract fans?

This article will help you find the secrets behind it for your reference and learning.

1. Simple School

Representative: Insight

As a cultural WeChat public account, Insight has tens of millions of fans, and the average daily reading volume of all tweets is around 800,000.

The top attention-guiding image is designed to be relatively simple, and uses a rare combination of "GIF animation + text description" to guide fans' attention.

Insights - different viewpoints, different stories, a WeChat account with 10 million subscribers. Click on the blue word "Insight" under the title to follow us, we will provide you with valuable and interesting extended reading.

In the guide image at the end of the article, Insight uses a "1.5:1" animated image to display the "public account name", "ID", "promotional slogan", "feature introduction" and "QR code", which is consistent with the layout of daily tweets and is relatively simple and elegant.

Among 500 randomly selected WeChat accounts, 40% chose a relatively simple design style.

2. Hand-painted style

Representative: Uncle Fuji

As a popular emotional WeChat account, Uncle Buer has 4 million followers. As a public account that tends to attract female users, it uses animated images in its top follow-up map to show users "its own field" and "target population" in turn, and uses the data of 4 million fans to gain users' trust.

At the end of the article, the guide picture shows four female characters with different styles, a fashionable lady, a housewife, a young student, and an elite white-collar worker, with an introduction that matches the tone of the account.

Among 500 randomly selected WeChat accounts, 6% chose hand-drawn guide images.

3. Anime style

Representative: Yichan Little Monk

As an animation-themed public account, Yichan Little Monk uses animation designs for the top and bottom attention-guiding pictures. Only a small part of the top picture uses GIF animation effects. The overall effect is static and the text is relatively concise.

At the bottom, there is no other information except the cartoon image of the little monk Yichan and the QR code, and it is not in the form of an animated image.

Among 500 randomly selected WeChat accounts, 26% chose anime style design.

4. Bright colors

Representative: Inspur Studio

As a public account that does not preach or blindly follow others, Inspur Studio targets contemporary young people and provides everyone with a new perspective on the world.

They did not set up a picture to attract attention at the top of the article, but instead used "a still photo + text with black text on a yellow background", showing the different attitude of young people.

At the bottom of the article, there is an eye-catching yellow background design, coupled with its own promotional slogan and official account, showing off the personality of young people.

Among 500 randomly selected WeChat accounts, 4% of the accounts chose eye-catching and personalized style design.

5. Cute style

Representative: Fu Tao 90% full

As a public account focusing on down-to-earth food, we often help everyone test and recommend various delicious and tasty foods in life.

The style of the text is also very cute and lively. In the top guide map design, playful text is used to guide users' attention, which is very cute.

The design of the guide image at the bottom is also very thoughtful. A QR code and the official account slogan are added to the kawaii GIF animation. At the same time, the Weibo, Douban, and Zhihu IDs are also added to attract fans' attention.

Among 500 randomly selected WeChat accounts, 10% of the accounts chose cute/kawaii style design. Most of them are accounts related to food and emotions.

6. Fashion style

Representative: InsDaily

As a fashion account, InsDaily has been committed to capturing and sharing every wonderful moment in the world. In its top guide map design, in addition to using gif design, it also adds many fashion elements.

In the follow-up guide at the bottom, there is not much introduction about the official account, only a QR code and a dynamic display of a series of beautiful ins pictures.

Among the 500 randomly selected WeChat accounts, 10% chose a more fashionable design style, most of which were fashion and beauty accounts.

VII. Conclusion

After analyzing 500 original large accounts, several patterns were found:

Top Boot:

1. In the top guide map design, 76% of the public accounts use GIF design

2. The format of the picture is basically flat, and the size ratio is between 11:1 and 2:1

3. When designing, some elements related to the official account will be added appropriately, and the text does not need to be too complicated

Bottom guide:

1. In the bottom guide map design, 52% of the public accounts use GIF design

2. The format of the pictures is mostly square, and the size ratio is between 0.88:1 and 3:1

3. Usually, relevant information such as "Official Account Name", "ID", "Slogan", "Features Introduction", "QR Code" etc. will be added to the bottom guide image.

It is very necessary to use GIF animations as attention-guiding images. First of all, animations can capture users' attention more easily.

Secondly, it can cover more information than ordinary pictures and realize more creativity and ideas. As the first and last screens for users when opening an article, it is of great significance to attract users’ attention through design. More importantly, clicking on a GIF will not cause the image to pop up.

Author: Operation Publicity Xiao Leilei

Source: Operation Publicity Xiao Leilei