Long Xiaotian's "Copywriting Training Camp" comprehensively and systematically solves copywriting problems

Long Xiaotian's "Copywriting Training Camp" comprehensively and systematically solves copywriting problems. Resource introduction:

3 months of meticulous polishing, 9 weeks of systematic teaching, detailed explanation of 170 copywriting points, analysis of 20 classic brand copywritings, and learning of 18 of the most popular WeChat copywritings, allowing you to easily master the most practical skills of copywriting creativity and writing techniques. This course covers six major copywriting application scenarios, including new media, marketing, products, operations, public relations, and workplace writing skills, comprehensively and systematically solving the difficulties in copywriting.

Course Catalog

01 Long Xiaotian's copywriting class - Chapter 1, Section 1 - What exactly do you learn when learning copywriting.mp4

02 Long Xiaotian's copywriting class - Chapter 1 Section 2 - Collection and application of copywriting elements.mp4

03 Long Xiaotian's copywriting class - Chapter 1, Section 3 - A copywriter who cannot do information management is not a good copywriter.mp4

04 Long Xiaotian's Copywriting Class - Chapter 1 Section 4 - Is it possible to improve copywriting skills in the fragmented era?.mp4

05 Long Xiaotian's copywriting class Chapter 2 Section 1: The creative process of marketing copywriting.mp4

06 Long Xiaotian's Design Class Chapter 2 Section 2: Style Definition and Creative Sources of Marketing Advertisements.mp4

07 Chapter 3 Section 1 of Long Xiaotian’s copywriting class: How are classic advertising copies composed? .mp4

08 Chapter 3 Section 2 of Long Xiaotian’s Copywriting Class: What kind of advertising title can make users spread the word of mouth? .mp4

09 Chapter 3 Section 3: How to write eye-catching advertising text.mp4

10 Chapter 3 Section 4: How to create a memorable brand slogan? .mp4

11 Chapter 3 Section 5: How to create an engaging user guide copy.mp4

12 Chapter 3 Section 6: How to create brand series advertising? .mp4

13 Long Xiaotian's Case Study Chapter 4 Section 1.mp4

14 Long Xiaotian's Case Study Chapter 4 Section 2.mp4

15 Long Xiaotian's Case Study Chapter 4 Section 3.mp4

16 Long Xiaotian's Case Study Chapter 4 Section 4.mp4

17 Chapter 5 Section 1 of Long Xiaotian’s Copywriting Class: How to determine the content attributes and copywriting characteristics of a public account? .mp4

18 Chapter 5, Section 2 of Long Xiaotian’s Case Study Class: How to create a public account for corporate brand marketing? .mp4

19 Chapter 5 Section 3 of Long Xiaotian’s case study class: How to create a personal self-media account? .mp4

20 Long Xiaotian's case study course Chapter 5 Section 4: Analysis of the five major new media platforms.mp4

21 Long Xiaotian’s copywriting class, Chapter 5, Section 5: How to grasp the core points of new media copywriting (final version)? .mp4

22 Long Xiaotian's Case Study Chapter 6 Section 1.mp4

23 Long Xiaotian's Case Study Chapter 6 Section 2.mp4

24 Long Xiaotian's Case Study Chapter 6 Section 3.mp4

25 Long Xiaotian's Case Study Chapter 6 Section 4.mp4

26 Long Xiaotian's Case Study Chapter 6 Section 5.mp4

27 Chapter 7 Section 1 of Long Xiaotian’s Copywriting Class: How to quickly complete user operation copywriting? .mp4

28 Chapter 7 Section 2 of Long Xiaotian’s Case Study Class: How to attract users through event operations? .mp4

29 Long Xiaotian's copywriting class Chapter 8 Section 1: Use scenarios and classification of public relations manuscripts.mp4

30 Chapter 8, Section 2 of Long Xiaotian’s copywriting class: How to write good information-related public relations documents? .mp4

31 Long Xiaotian’s copywriting class, Chapter 8, Section 3: How to write good analytical public relations documents? .mp4

32 Chapter 8, Section 4 of Long Xiaotian’s copywriting class: How to write good public relations commentary? .mp4

33 Long Xiaotian’s copywriting class, Chapter 8, Section 5: How to write good character-based public relations manuscripts? .mp4

34 Copywriting Class Chapter 9 Lesson 1 Daily Email Writing, Several Misunderstandings You Are Not Aware Of.mp4

35 Copywriting Class Chapter 9 Lesson 2 Five Workplace Work Document Writing Skills.mp4

Wang Xin: 2016 Opening Lecture Speech.mp4

Creative writing class task 1: Super organize the core information of the brand.mp4

Creative writing class task 2: Establish a link between the brand and core users.mp4

Creative Writing Class Task 3: Help establish brand stories and convey values.mp4

Copywriting creative class task 4: three steps of copywriting production.mp4

Creative copywriting class task 5: How to write heartfelt copy to attract users.mp4

Copywriting creative class task 6: 13 secrets for copywriters to impress users.mp4

Homework.txt