Top 10 SaaS Product Operation Trends in 2021

Many companies and businesses came to a standstill in 2020, but it provided many opportunities for SaaS. With the majority of the workforce working from home, purchases and processes were moved online.

As 2021 begins, SaaS is growing in importance in almost all organizations.

This is where the concept of product marketing comes into play. There are many tools and resources available, and if marketers know the right strategies, they can successfully position their products in the market.

Let’s take a look at the top 10 SaaS product marketing trends for 2021.

Product-led strategy

In traditional product marketing, marketers are supposed to find potential customers and sell products. But as SaaS product marketing evolved, things changed. Here, product-oriented strategy is the core value and should add value to the marketing strategy of the SaaS product.

The growth of the product, and the problem it solves, are what needs to be focused on. This way the product can speak for itself and market itself very well. Product teams need to collect feedback from customers. This feedback helps them identify the latest features and benefits they can provide in the next version of the product.

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In addition to providing SaaS services, some SaaS product development companies also provide product-oriented strategic marketing services to their customers.

Niche SaaS

When it comes to very specific and focused needs, businesses look for tools that address the specificity of their problem. Moreover, all the tools and resources on the market cannot solve specific problems.

Niche SaaS can solve these small and specific needs of organizations and businesses. The development of niche SaaS has begun in order to focus on specific needs rather than general requirements.

Because of this, market opportunities that were initially widely ignored will be valued. Therefore, it is bound to create a lot of value for end users and enterprises focusing on niche SaaS development.

Demos, Videos and VR Demonstrations

For customers looking to purchase a product, the discovery and purchase process is faster than ever. However, it has become a general trend that consumers want to know more about products before purchasing.

Recently, a new standard has emerged in the market around products. This involves demonstrations of the product in various ways, including video. It provides a detailed introduction to the product, which has become a necessary factor for digital products.

With a product demo like this, customers can quickly check out the product to see if it fits their needs. In the fierce market competition, it is important to highlight the value of the product. Highlight every feature and benefit of your product on your sales page, landing page, and product website homepage.

Automated Customer Success

With the customer success process automated, user acquisition, engagement, and retention become easier. Also, Customer Success Automation will play a very important role in all of these.

Customer Success is when a customer understands what you offer, understands how it brings value to your business, and remains engaged with the product.

If the customer is able to achieve his desired goals by using your product, then your product is successful. To ensure that customers stay with your business for a longer period of time, you have to ensure that they do not get disappointed at any point in time.

Also, in some cases, if customers have questions, make sure the automated process is able to answer their questions. This includes chatbots, new customer onboarding, easy-to-find tutorial content, and more.

Data Enrichment

For SaaS, the data in the system is critical. Furthermore, as platforms moved processes online, users left their data behind. Using this data, you can find new leads and acquire new customers.

Besides that, you can also send personalized SaaS messages to your customers after analyzing this data. The process of enriching your data enables you to gain additional information about your website visitors. This can give you great insights into user behavior.

Additionally, this process can be executed more efficiently, allowing you to personalize with targeted intent, resulting in better marketing strategies and enhanced results.

Mutual partnership

Today, SaaS works in conjunction with each other. They can share data with each other. This is beneficial and advantageous to the customers. To make this even more beneficial, the two companies are joining forces to combine two or more of their customers’ favorite experiences.

With such thought process, the company looks forward to collaborating for greater benefits. Examples of these include software, apps, and e-commerce stores. This helps in the marketing of the product to a great extent. Furthermore, due to the concept of co-branding, both brands realize the audience of the other party, thereby jointly targeting a larger audience base.

With such a collaborative goal, the two brands achieved higher sales and brought in a lot of profits. Additionally, many companies offer affiliate programs and affiliate marketing to attract people with a large following.

By using brand influencers you can target their followers, which can bring you new leads and customers.

Push Notifications

Generally speaking, a marketing strategy involves sending marketing emails to your customers on a regular basis. However, with the changing trends in marketing strategies, it’s time to start using push notifications instead of emails.

Push notifications ensure that users are more likely to open the notification. This is because customers don’t need to open the entire app or app window to see a notification, which requires less work. Besides that, push notifications seem to be more contextual than sending large marketing emails to customers.

No-code tools

SaaS is a concept that has room for continuous improvement and rapid change. Typically, the team involved in development is busy with the development process. With the introduction of no-code tools, new updates and processes are introduced without the need for coding. This makes it easier for teams to upgrade or merge new features without having to learn anything about coding.

With the increase of these tools in the market, they are also being effectively used for marketing needs like homepages, email automation, and so on.

Video Marketing

Over the past few years, videos have taken over the marketing platform and have successfully transcended marketing strategies. Marketers who prefer video grow revenue 49% faster than those who don’t use video.

Video is considered more engaging than any other form of media. Therefore, these businesses have started making brand promotion videos. These promotional videos are filmed and posted on social media platforms to attract the target audience. However, video production can get expensive when it comes to professional filming.

The good news is that there are many tools on the market to choose from. Thus, marketers can shoot promotional videos without making a huge investment.

Multi-channel marketing and sales

Today, every customer or individual is a part of numerous social media platforms. Users browse the information stream on every social media platform regularly. Because of this, many brands and businesses target their customers on various social media platforms. Therefore, it is imperative that your brand has a very active social media channel where you can interact with your customers.

Today, these brands are offering various offers on social media and consumers are taking advantage of these offers. Therefore, if you want to do multi-channel marketing and sales, now is a good time to activate your profiles on social media. This will encourage a lot of customer participation.

You can create posts on social media that explain your product or service and help your customers understand every aspect of it.

Since the introduction of the SaaS concept, SaaS product marketing trends have continued to change. Businesses need to learn how to market their products effectively so that their products reach the right target audience.

Author: Li Kuan

Source: Li Kuan