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According to historical records , although there is International Women's Day on March 8 every year, female students in colleges and universities are reluctant to call themselves women, but do not want to give up the holiday privileges of women. Therefore, Girls' Day was created and it was set on March 7, the day before Women's Day. That is today.

There are also unofficial historical records that "there is only one day difference between a girl and a woman", so everyone calls March 7, which is the day before March 8, "Girls' Day". This is so dirty...it makes sense

But no matter whether it is Girls' Day or Women's Day, brands have turned them all into Goddess Day, Queen's Day, Fairy Day and other festivals to please young ladies.

In the eyes of brands, festivals are hot topics and must be pursued. Have you finished writing your poster copy in the past two days? We have thoughtfully compiled a list of classic examples of leveraging momentum from Section 3.8, hoping to bring you some inspiration. (Please give me a call)

Recommended reading:

1.3.8 Queen's Day, Girls' Day, Goddess Day copywriting hot spots are here~

Leverage Element 1: English words related to women

The three words for women, women, female, and she, become men, male, and he after removing the first letters. The words representing men are included in the words representing women, which fits the copy, "Because of you, I have always been in love with it."

To emphasize, Durex added more straightforward English: Because of you, I'm into. Well, an experienced driver drives steadily!

Leverage element 2: Clever use of holiday numbers

Dear experienced users, have you noticed the shape of the numbers and the position of the horizontal lines in the picture? Well, it’s indescribable. I guess you old timers will understand it immediately. (After all, I have written so many Durex articles.

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From the girls' perspective, I hope they all find true love. Two 3s represent a pair, and when combined they become 8, which is a double entendre.

Leverage Element 3: Find the connection between girls and women

Going back to the unofficial historical records mentioned at the beginning, March 7 and March 8 are only one day apart. When this mutton skewer restaurant released a poster last year, it also specifically mentioned @Durex’s official Weibo account. Well, it is a skewer restaurant with a story.

Leverage Element 4: Insight into the psychology of female fans

Every girl has a husband in her heart. By helping them realize their dream of finding a husband on this day and stimulating their girlish hearts, the brand will win their hearts. (Well, please ask the PS master to help change the face to Huang Zitao.)

Leverage element 5: Use the word splitting technique

Taking one of the created festivals - Queen's Day as an element, the word "safety" is separated to reveal "queen", and then, "safe journey" becomes "queen all the way" which is also very clever.

Leverage Element 6: Spokesperson for women and touches the hearts of users

Gaining insight into the pain points that women encounter in life, using copywriting to break society’s opinions about women, speaking for women, and letting heartfelt copywriting convey some positive energy to women will make consumers more trusting of the brand.

Leverage Element 7: Female Body Shape

Some keywords related to women, such as weight loss, selfie, sense of security, waistline, etc., are pieced together to create a female figure with both connotation and appearance, which is intuitive and impactful.

Other cases

Qia Qia

#Women'sDay#May all my goddesses, in the days ahead, only taste one kind of feeling, called "happiness"

Coca-Cola China

She may be a sister, a wife, or a mother. She uses her life to try her best to play every role well. But beyond the role, she is also a beautiful individual independent of any identity. If you care about her more, you will discover a second possibility for her.

Today is #InternationalWomen'sDay#. While we pay tribute to women, let's not forget to give them love and support every day thereafter. Coca-Cola China, we care

Having said so much, have you found any inspiration to leverage the situation? If it really doesn't work, it's not impossible to just give some money to wish all the fairies a happy holiday. . .

The author of this article is @4A Advertising Circle and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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