How to get the approval of senior management for SEO implementation plan?

As an SEO for a large company, the most difficult thing is not how to formulate an SEO implementation plan, but how to get the senior management of your company to affirm your SEO implementation plan. When Feng Chao from Dongguan worked as an SEO in a small company, his only superior was the boss. Because it is a small company with only a dozen people, there is no team leader, let alone a manager. Before making SEO plans, there was no need to attend any project requirements meetings. Send it directly to the boss. If the boss is satisfied, it can be executed.

After entering a large company, you will find that you can no longer write your SEO plan according to your previous ideas. You have to follow the format and the requirements. In addition to having reasons and evidence, you also have to get the approval of your leader.

How to get the approval of senior management for SEO implementation plan? How to make your leaders affirm your SEO plan?
First, you must state your reasons. Why do this? What is the reason for doing this?

Second, you must describe the impact your project will have. This is what the boss likes to watch the most, it is very important. In addition to the improvement of IP, you'd better write down the registration volume and sales volume. What the top management likes to see most is sales volume.

Third, if your project involves spending money, you must specify your expected investment. This is also very important. Because the bosses will look at how much money is invested and how much money is produced, and they will calculate the return on investment.

If the return on investment is high, the probability of your project being approved is very high.

Fourth, how much time and manpower costs does your project take? This does not need to be written in some small projects, but once there is a large project, this must be written. For example, a project that takes 3-6 months.

The above is how to get the approval of senior management for the SEO implementation plan? As long as your project conforms to science and logic, it will not be difficult to get the approval of senior management.