Analyze the user life cycle and improve app engagement

When your app has acquired a certain number of users, do you understand your user types? What are the stages in the user life cycle? How do users behave at each stage? These issues are all related to the level of user engagement and activity.

This article will focus on the user life cycle, analyze the characteristics of users at different stages, and propose some effective methods to improve user engagement for users at each stage.

Newbies are users who download and install the app, then simply browse it and uninstall it. If novice users account for a relatively large proportion of your user base, it means that your promotion strategy has successfully attracted users, but the performance in the App's onboarding phase was unsatisfactory, resulting in rapid user loss.

How to avoid the loss of new users? Optimize App guidance. An excellent App introduction page can quickly catch the user's attention, allowing them to quickly understand the value and functions of the App, and play a good role in transition and guidance.

In this era of mobile networking and fragmentation, users only spend a few seconds browsing each interface of your app. During this precious time, you need to present your content using concise, clear and easy-to-understand copy and interface, and highlight the key points. There is no need to force too much information on users when they first come into contact with the App.

Unlike novice users, casual users use your app more deeply. I have basically completed the registration process and have had several experiences using the app, so I know what it is used for. The main difference between the novice and passerby users is the time when they uninstall the app.

What exactly is preventing casual users from continuing to engage with your app? ASO + summarizes three ways to keep users coming back: avoid worrying about missing out on certain information, increase competitiveness, and understand the basic needs that users need to solve . If your app is experiencing user churn, consider implementing these three methods to improve the user experience.

Active users are at the peak of the App user life cycle . They have experienced a series of good experiences and become more frequent users. They like your app and are willing to recommend it to their friends and share it on social platforms.

For these active users, your goal is to keep them in this state and prevent them from entering the next stage. Be careful when pushing messages to these users or inviting them to spread your app.

Some operators also divide these active users into groups based on factors such as user interests, location, gender, and age. Users with the same attributes are also likely to become active users, so user segmentation can also help increase user engagement.

Dormant Users

Dormant users are zombie users. This group of users has not used the app for some time. Market competition is the main factor that causes users to enter a dormant state, as users may have found a better app.

If you want to wake up dormant users, message push comes in handy. When sending push notifications, you should also consider the three factors mentioned above to recall users: avoiding the fear of missing out on certain information, increasing competitiveness, and understanding the basic needs that users need to solve.

For example, for social apps, the push content can be to remind users that they missed their friends’ activities; game apps can remind users that their friends have surpassed their scores; and tool apps can ask users why they don’t use the app often.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @ Eileen Shi compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map