Four marketing steps that must be initiated before the APP is launched

Nowadays, making an APP is a very simple thing, but it is not easy to market and promote an APP. Before the APP is launched, developers must be prepared to compete with the two million products in the APPStore. Here we recommend that we should initially lay out the marketing strategy 6 to 8 months before our APP is ready to be launched in major app stores .

Here we have prepared four suggestions before the APP is launched, to help developers prepare for a well-prepared APP marketing and promotion battle.

1. Competitive product research

Competitive product research helps developers understand the target audience of the product so that we can stand out from competitors earlier and faster. First, we need to select the 10 best apps in the same category, or more, and analyze and study their functions and marketing strategies. The key is to find inspiration from your competitors and use an excel sheet to record their popular features and functions, as well as other aspects.

Similarly, you also need to find 10 or more less popular apps of the same type. The main thing here is to find out the shortcomings of these apps and what mistakes they are making so that we can avoid making the same mistakes when our products are launched in the future.

Try to pay attention to the repeated missing features mentioned by users. For example, when a large number of users of a competing product mention that it is missing a certain feature, we can then provide these features in our app. We should also pay attention to those bad reviews and fully analyze the user demand for such products.

2. Prepare an App Store Optimization Strategy

Likewise, monitoring competing products also means monitoring their App Store optimization strategies. ASO can help APP in many ways, mainly by bringing reliable and free real downloads to our applications. However, if you want to increase the number of app downloads in the app store, it is crucial to ensure that the app is discoverable in the app store. because…

1. How can users find your app if you don’t optimize keywords?

2. How to convince users to download your app if your screenshots are bad or missing?

The first step is to try to find what your competitors have in common. What’s their app title? How do they describe their app? What keywords are they ranking for? What about their screenshots? Do they do an app preview?

For example, the first screenshot of a general application will have a small sentence to emphasize the point and information, as shown in the figure:

Once you have collected all this information, place it in an Excel sheet. At this point we may find good approaches worth learning from, both in keyword selection and in their design choices. You can also use the competitive comparison function of Chan Master , which can compare the ASO elements of any APP.

In addition, you don’t have to copy the ASO strategies of competitors. For example, if competitors don’t use app preview videos, then we should consider using them. Maybe it will make a difference?

Here are some tips about ASO:

App Icon: Unique and Attractive.

APP name: Brand name combined with 2-4 powerful keywords.

App description: Try to clearly state the core information of the product in the first three sentences.

Keywords: Try to use keywords with a certain search volume. Initial keywords should have low competition and relevance. Track the performance of keyword rankings over a period of time, and also pay attention to the impact of these keywords on competing products.

Screenshots: Easy to understand and describe, small sentences can be used to emphasize points and information.

App Preview: Create a short video that showcases the key features of your app.

3. Maximize the online feeling of APP

Although our product has not yet been officially launched, it also requires a strong online sense. What we need to do is to bring a certain user base to the APP before launching it. This is when creating a unique website is a viable option. Our website can serve as the center of APP marketing, so we must ensure that the website is creative and attractive. In addition, don’t ignore the benefits of SEO . Our website should highlight several key points.

1. Your app screenshots and/or app preview videos

2. Main functions display

3. Contact information

4. News about your app development progress

5. Platforms and countries where your app is available

6. Launch date

Of course, in addition to maximizing the online presence of the APP, you can also create a Sina blog and build any social channels that may bring in users. Use them to spread some useful content and news about the APP to users.

4. Start a press release before going live

If conditions permit, you can invite some reporters to hold a press conference, so that there will be multiple press releases about the APP. The purpose of this is to gain people's attention before the application is pre-launched and arouse the interest of potential users. Here are a few tips when pitching your app to journalists:

Highlight the problem your app solves. What makes your app so special and different from others?

Reinforce your points with actual facts and data. Use numbers and statistics if you can.

Make sure your first line answers basic "why", "what", "when", "who", "where" questions.

Mention your release date.

Make sure the press release does not overlap with other marketing events or news about similar products.

However, when launching press releases, many developers have chosen more affordable news sources. But when publishing news sources, the title should incorporate brand words + keywords, otherwise its visibility will be greatly reduced. And you should pay special attention to the news source channel you choose. It is best to choose a well-known website that is related to your product. (Normally no more than 300 yuan)

in conclusion:

Even if our app is not in the app store, we can actually start and execute the marketing promotion of the app. The important thing is that we must stimulate users' curiosity about the product as early as possible and let as many people as possible know that you are a problem solver. In short, diligence is the best method in APP marketing and promotion. If we stick to it, we will get an optimistic result. Come on, developers!

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article is @Cicada Master and it is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!