3 methods of self-media operation and 5 major promotion techniques!

Relying on traffic, recommendation mechanisms and revenue, self-media platforms have unique advantages in attracting authors. Many self-media people also rely on popular articles, and it is common for one work to earn 1,000+ or ​​2,000+. This is not an isolated case, but a common phenomenon.

For many novice friends, let alone earning thousands of dollars from a work, even earning hundreds of dollars is already very good. Many times, they even face the embarrassing situation of working hard to write a work but getting 0 recommendations. We all know that the system's recommendation volume largely determines your reading volume. The more recommendations you have, the greater the chance of high reading volume, and thus the higher the profit. In reality, we often find that some people’s accounts have articles or videos with more than 500,000 recommendations, while it would be great if one’s own work could reach 100,000 recommendations. What is the reason for this?

Here we are going to talk about the concept of basic traffic, which is the weight of your account. The system will give a weight based on the performance of your account (of course this is not shown in specific data). The higher the weight, the more basic traffic the system will give. This is one of the more important reasons for the different recommendation levels between accounts. So, how to improve account weight? In other words, how do you maintain your account? We start with these three major areas.

1. Three methods of self-media operation

1. Before posting

1. Get positioned. First of all, you need to think clearly about what your main goal is in operating this account? Make profits or attract traffic? The content, method and precautions of your posting will be different for different purposes.

2. Make plans. Each self-media platform has its own unique preferences. It is unlikely that one of your styles will be popular on every platform, so you have to choose a self-media platform that you focus on; after choosing the platform, you have to be familiar with the rules of the platform, such as what content can be posted? What content is prohibited? What is the red line of the platform? How to use each function of the platform?

Also which field would you choose? It is very necessary to conduct a secondary subdivision of the fields announced by the platform. The platform favors this type of authors very much. In the end, you'd better determine the style of your account (including writing style).

2. Posting

1. Avoid copying or plagiarizing the content. We have said that self-media has gradually moved from the period of bonuses for copying to the period of bonuses for originality. This is a factor that affects revenue. At the same time, copying and plagiarism are easily caught by the platform and points will be deducted, which is very unfavorable for account maintenance.

2. Avoid being self-centered. Only by paying attention to user needs, knowing what users want to see, and thinking about material selection and title selection from the user's perspective, can you attract readers to click and read.

3. Don't work in isolation. Many times, we think that users should like this content, that users should be interested in this style, or we keep thinking about materials based on our own inherent thinking, which is very disadvantageous. We should look more at the accounts of big names in the same field, and you will have different discoveries.

4. Don't rush to add ads. In order to attract traffic or realize monetization faster, many friends add contact information to their avatars, profiles, and background walls as soon as they register an account, or embed relevant advertising information into the content when they are just in the operation stage. These operations were undoubtedly a fatal blow. You have to know that if you want to overdraw the platform traffic without creating any value, I can only say that you are dreaming!

Moreover, when our account was not yet established, it had little traffic, which means that not many people came to visit it. How many people would be able to see the advertisements you added? On the contrary, once your account is established and the platform trusts you, they will not mind you adding some advertising platforms.

3. After posting

1. I will reply to all comments. Comments are a very important way to build a relationship between you and your readers. Once someone comments, we should actively reply to them in order to get the opportunity to reply next time. This back and forth message can not only increase the activity of the account, but also convert fans.

2. Analyze the data. This is the point most often overlooked by beginners. After publishing an article or video, you only know whether the data is good or bad, but never delve into the reasons behind it. In fact, you should analyze your account data for 3-5 days or 1 week (single analysis is not recommended because there are various influencing factors and it is not convincing enough).

For example, if there are recommendations but few readings, we need to consider whether readers are not interested in our content, or whether there are problems with the title, cover image, etc.; for example, if there are few recommendations, it is because our account weight has not been improved, or the platform provides you with too little basic traffic... We need to analyze these and other issues.

These three major parts are actually about maintaining your account and increasing the basic traffic of your account. In fact, when you get an account, it is like facing a newborn baby. You must not only take good care of it, but also guide it patiently. The same is true for account maintenance. Only by accumulating day after day can your account become healthier and more favored by the system, thus achieving the goal of increasing its weight.

2. Five skills of self-media operation

1. Create a personalized small label. You can use a fixed logo, fixed layout, fixed opening words or other fixed elements to create your own personalized label.

2. Improve your own skills, actively seek cooperation with big names, and ask them to help recommend.

3. When chasing popular things, you should follow the attributes of your account content and don’t chase everything.

4. The content of the article should be safe, without any violations, and protect the account well.

5. Seek cross-border cooperation. It is also possible to seek recommendations from authors in other fields, but pay attention to relevance.

Related reading:

1. 6 promotion skills of self-media operation, telling you how to do a good promotion!

2. How to start your new project from the four dimensions of new media operations?

3. New Media Operation丨How to operate self-media platforms such as Toutiao and Baijiahao?

4.【Practical Information】85 self-media platforms have been sorted out, with a mind map attached!

5. In the second half of self-media, cashing out failed and accounts were constantly blocked!

6. How to operate self-media in 2019?

Author: Miss Mousse

Author: Miss Mousse