The conversion rate of products in Douyin live broadcast room is low, how to improve it? 4 key secrets to explosive sales!

Nowadays, it is not uncommon to see news about top anchors achieving sales of over 100 million yuan, and more and more people are joining the wave of live streaming sales, eager to get a piece of the pie. However, some merchants put hundreds of products on the shelves in each live broadcast, but no orders are received and the sales volume is extremely low.

How can we improve the conversion rate of products? This has become the biggest problem faced by many businesses. In fact, there are techniques to increase the conversion rate of products in Douyin live broadcasts .

Today, let’s talk about the 4 keys to increase the conversion rate of Douyin live products!

1. Find accurate traffic

If there is no traffic in the Douyin live broadcast room, there will naturally be no conversion. If you want to increase the conversion rate of products, you must first have traffic. If the traffic is large and accurate, the product conversion rate will be higher.

For example, if the user wants clothes and you provide him with cosmetics, then the traffic is not accurate traffic and naturally no orders will be generated.

So, how can we bring accurate traffic to the Douyin live broadcast room?

The fastest, most effective and most stable method is to release a huge amount of Qianchuan.

For example, if your Douyin live broadcast room sells cosmetics, you should choose young female groups when launching the campaign. The positioning of the product and the live broadcast room will be consistent, and the conversion rate will be high.

But one thing that needs to be noted is that the more precise Qianchuan's targeting is, the smaller the number of people covered by its ads will be, the more difficult it will be to achieve sales for the entire delivery plan, and the higher the cost of acquiring precise users, which means a higher bid.

Therefore, it is best for merchants to conduct real-time consumption assessment of Qianchuan’s investment so that they can make immediate adjustments to avoid unnecessary financial losses.

The [Delivery] page provides appropriate data statistics for Qianchuan's delivery plan. You can also choose to view the amount of money consumed by Qianchuan's delivery account and the conversion data brought by the delivery within different time granularities such as 10 minutes, 20 minutes, and 30 minutes, so that merchants can monitor in real time and adjust plans in a timely manner to avoid unnecessary losses.

2. Optimize the products you bring

When selling products on Douyin, it is said that "70% depends on product selection and 30% depends on content." The quality of product selection directly affects the conversion rate and profit of Douyin live streaming.

Through the [Review] function, we can intuitively see the products with the highest exposure and click-through rates in the live broadcast room, which to a certain extent reflects the preferences of the audience in the live broadcast room. We can use data such as sales and click-through rates to comprehensively consider and arrange the next product selection for the live broadcast room.

For example, in the live broadcast room below, we can see that snail noodles have the highest exposure and click-through rate. Considering the unit price and sales conversion, we can use snail noodles as the traffic-generating and hot-selling item in the next live broadcast room to increase the order conversion rate.

3. The anchor’s sales pitch

In Douyin live streaming sales, the host’s ability is also an important factor affecting the conversion rate of goods. If the host does not have sufficient knowledge about the product during the live broadcast and makes frequent mistakes in his or her oral descriptions, the audience's trust will decrease and the number of orders will naturally not be high.

The most important thing for the anchor in live streaming is to clearly describe the information and functions of the product when displaying and describing the product. For example, when selling a thermos cup, the insulation effect, material, appearance, capacity, special functions, etc. are what users are most concerned about. The host must be clear when explaining and highlight the core selling points of the product.

Through the playback function combined with the shifts, logs, and key node data in the live broadcast, it can conduct a unified review. It can intuitively reflect the abnormal data in the live broadcast room. Based on these data and records, it can help the anchor find deficiencies and make timely adjustments to the dialogue and live broadcast room.

4. Marketing activities

As one of the "people, goods and places" in the live broadcast room, it is natural to give more discounts to users in order to win a live broadcast through "good prices and good products", and marketing activities are inevitable.

Use low-priced goods as traffic generators to attract users to stay, deduct reviews , and obtain system recommendations. By making each stay and interaction indicator better than the previous one, you can directly pay profits after increasing traffic.

In fact, releasing some previews of discounts and benefits, such as: drawing for free orders during peak hours, giving XX for purchases over a certain amount, or giving XX for purchases over a certain amount, can liven up the atmosphere on the one hand, while on the other hand, the audience will look forward to your promotions and stay in the live broadcast room to watch the live broadcast, which is conducive to increasing the order conversion rate.