Google AdWords detailed tutorial from account registration to advertising

If you want to advertise on your own cross-border e-commerce website, you absolutely need to use Google AdWords. If your brand is already well-known, your potential customers will search for your products on search engines, then you can seriously consider trying keyword advertising.

Step 1: Create and set up a Google Adwords account

1. Create an account

Register an Adwrods account at www.google.cn/intl/zh-CN/adwords/

2. Set up your first advertising plan to complete the registration

In order for Google to allow you to create ads right away, you must set up an ad campaign right away to complete the registration. The advertising settings here are the simplest, and it is recommended that merchants quickly fill in the information to enter the payment step.

1. Set up payment methods for your account

Google Adwrods provides a variety of payment methods to choose from, including: credit card, bank card and transfer payment. I believe that credit card is the choice of most people and is also the recommended method here.

At this point, you have created your first Adwrods account. Since the ad you just created during the account creation process is the most streamlined version, remember to pause this advertising campaign immediately.

Step 2: Connect Google Adwrods and SHOPLINE backend

If you want to track whether your ad brings you orders, remember to connect Adwrods and SHOPLINE backend.

1. Log in to Adwrods backend and find the conversion number in the tool-website

2. Enter the report name, select the value of the conversion action - Save

3. Copy the conversion ID and conversion label.

1. After the settings are completed, return to the store manager's management panel, go to Settings-Tracking Settings, then press Google Adwrods, select the time you want to track, then paste the Google conversion ID and Google conversion label, and save.

Step 3: Link Adwrods and Google Analytics

In order to perform more accurate data analysis, Business and Advanced plan phones can connect to Google AdWords data and Google Analytics.

Click on the small gear in the upper right corner - Linked Accounts - Google Analytics - Set Up Connection

Google AdWords will automatically detect your Google Analytics account. All you have to do is click on the view and data you want to link. That’s it!

It only takes about 10-15 minutes to complete the above three steps. The next step is the key step that determines the effectiveness of your advertising.

Step 4: Keyword Research

To begin keyword research, let's first understand the AdWords account structure. As shown in the figure below, you can create many campaigns under one account. Under one campaign, there will be many ad groups, and under each ad group are different ads.

The campaign level settings are the top level, including the language, location, etc. of the advertising target audience.

The ad group level settings can be grouped according to your products or services, so as to match different keywords. The bottom layer is the ad itself, where you can set what your ad viewers will see.

So, what keywords should be set?

You must start from the user's perspective and think about what keywords they will use to search on Google. Each keyword is an output. Don't cast a wide net. Each key choice must be based on facts.

Showing your ads to visitors who will never buy your product is like throwing money into the ocean.

With this in mind, you can follow a simple rule to choose your keywords:

Search volume for the keyword

Keyword relevance

1) Keyword search volume

The search volume represents how popular the keyword is. The more people search for the keyword, the more traffic you will get from it.

Tip: The shorter the keyword, the higher the search volume will be, and the greater the competition will be.

2) Relevance of keywords

The relevance of keywords represents the possibility that each click will result in an order.

Meaning, the more relevant the keywords you invest in are to your product, the more likely you are to get orders. If you have to choose between search volume and relevance, relevance is more important. It’s better to invest in keywords that have a high win rate, even if they have low search volume, than to invest in keywords that won’t pay off!

For example, if you are selling children's clothing, you will definitely think of these keywords: children's clothing, children's clothing online store, buy children's clothing online, children's clothing brands, children's clothing stores, children's clothing sizes, etc.

But which keywords will you choose? Please think about it, what you need is orders, not some irrelevant traffic. So you want to buy some keywords that will bring you orders.

There will definitely be a lot of people searching for children's clothing, but you cannot guarantee the quality of the traffic. Will these people really come to buy your products? After filtering these keywords, you should have about 10 to 20 keywords you want to invest in. How to categorize keywords?

There are two main types of classification keywords. It is enough for beginners to master these two types. The difference between broad matching and complete matching is the biggest.

Using broad matching will result in a keyword structure with many synonyms. Choosing this general keyword matching will allow you to reach more users. However, if your budget is limited, a more precise exact match will allow you to reach potential customers who are truly interested in your products.

Therefore, it is recommended that you create advertising groups based on different pairing methods.

Step 5: Create an ad

Once you’ve selected your keywords, let’s create your first ad.

Create an advertising plan

If you are not familiar with operating Google AdWords, it is recommended that you only need to make three simple settings when setting up an advertising campaign:

i) Location setting: Set to the region where you want to advertise

ii) Language: Set the language of your ad audience

ii) Advertising budget: Set the advertising budget to the minimum

Create an ad group

You can set bids for keywords within an ad group and create more targeted ad content.

Fill in the ad content

When will your ad appear? When the user's search terms on the search engine match the keywords you set, your ad will appear.

When they are interested in your website, they will naturally enter your website and bring traffic to your store.

And you also need to pay for each click generated by using AdWords.

When setting up your ad, you’ll see that your ad will be made up of 5 elements, and these are what you must complete. You can create different ads for different ad groups, or send the same ad to different ad groups.

Once you have everything set up and launched your first ad, you can go take a break and have a meal, then come back three hours later to review your ad.

Review ad after one hour

Once everything is set up and moving in the right direction, you should be able to start looking at data about your ads. These numbers can also provide reference for your next advertising campaigns, and you can make improvements to your ads based on these numbers.

Finally, don’t be impatient when using and setting ads. Patiently waiting and analyzing and judging will bring you better advertising results!

Author: Hugo.com

Source: Hugo.com