Short video operation: How to become a "profitable" vlog blogger?

Tik Tok has been in its fourth year and its products are becoming more and more perfect. The product has formed a good user usage mechanism through its own data algorithm. The video recommendation stream algorithm is actually a process of high-quality screening of each video.

Tik Tok video recommendations are mainly divided into two categories:

• The first category is friends in the address book, which is to establish a network of acquaintances, which is very similar to Weibo.
• The second category is high-quality video content, which are videos that receive a lot of likes. If you want to make money, it’s definitely the second type, making videos.

If you follow TikTok, you will take a quick look at the bloggers you follow and find that they are of similar types. Especially during the epidemic, the video push will be more major news events. Everyone has also released this major news event from the New Year videos, and this push mechanism is very similar to news.

In fact, this is similar to the headlines algorithm, always paying attention to hot spots and grasping the key points of traffic. The recent recommendations on Douyin for office software, online learning videos, news hot spots, purchase and playback of "Lost in Russia", and other operations have great commercial value and user significance.

Recently, I saw on TikTok that Jack Ma has cancelled online store fees for small and medium-sized enterprises for half a year. This series of measures is aimed at obtaining better business value.

When facing difficulties, don't panic, but face them head-on. This is the spirit of the Internet people, never give up. So now the videos pushed by Tik Tok are gradually moving away from the epidemic, and everyone is focusing on their own lives again.

Here I have made 4 types of abstractions for blogger types.

The first type: hobbyist

As the name suggests, it is a blog based on hobbies. This type of blog can usually be done by one person or with the help of a cameraman.

For example, there is a successful blogger with tens of millions of fans: Fang Qi. She relies on her boyfriend to take photos and edit them, and she writes the copy herself. She is a travel blogger.

In the travel category, there is one type of blogger like Fang Qi, who travels around the world, writes beautiful copy, and mainly analyzes and reflects. There is another type of travel blogger who mainly shares travel guides or hotel experiences. So travel bloggers can be roughly divided into these two categories.

The travel and filming costs are both high and require a lot of time, and most of the time requires full-time work.

After talking about the travel category, the next is the skill category of hobbies, such as dancing, singing and music, and various skills. Some of these bloggers operate as a team, or have special expertise in their personal hobbies and also need a team to operate them in the later stage. This type of job has too high a professional component and is not suitable for people without professional skills.

Next, let’s talk about women’s makeup, mainly sharing girls’ beauty makeup and girls’ clothing. This type of blogger also has strong ability to sell products, unlike travel bloggers who rely solely on advertising or sponsorship from local hotels or tourist hotels. For this type of product promotion, the girl can also generate revenue through her own hobbies. However, it requires unique makeup skills, etc., but the author is not a girl, so I cannot elaborate on it.

Another category is food, which is divided into making food and eating food. Cooking delicious food is mainly based on the training of chefs, but it is also close to life, and is something that people who like cooking will enjoy watching.

The other category is food recommendations and food guest blogs. Recommended food means restaurant recommendations and delicious food discovery. It is more suitable for advertisements like Dianping.com, which can provide unique food reviews. Foodie blogs are simply meant to stimulate people's appetite and are mainly about eating. The threshold for making gourmet food is low and it is suitable for many people to do it.

Next is the movie review vlog. This type is mainly film reviews, and is made for friends who like to watch movies. The threshold is relatively low, and it mainly shares one's own insights.

Next, there are anchors who are interested in small games, animation, figures, etc. This type of people are special pits and special circles. I won’t go into details here.

Next are the more common pet bloggers, which are divided into two categories: knowledge introduction and pet story types. Compare the knowledge about cats and dogs, various knowledge about hot and cold, and knowledge about breeding. Then the pet-loving category is about sharing stories between pets. This type of vlog is especially suitable for people who keep pets.

The last category is the vlogs of celebrity fan clubs. For this type of vlogs, you can only be a fan and cannot be a blogger, so I won’t introduce them.

The second type: emotional resonance

This type of vlog is mainly designed to resonate with you emotionally, and can be divided into two categories:

• Purely emotional, it’s about love between men and women, heartbreak, breakup, marriage, and the road of love. Eternal themes will never change and are more difficult to create. Because everyone goes through it, and it takes work to share unique perspectives and insights.
• Another category is the funny category, which requires a strong desire to perform in a funny way. There are also classifications within this category, which will be introduced below.

First, let’s look at the purely emotional category, which is divided into blogs mainly for girls, blogs mainly about toxic chicken soup, and anchors mainly about girls’ looks. These anchors often broadcast live and make money through live broadcasts. So this kind of thing cannot be done without a certain level of appearance.

Whether boys or girls, they are all taught dating skills. Nowadays, materialism is becoming more and more serious, and it is becoming increasingly difficult to pursue girls. In that era of material scarcity, simple love was easy. It is getting harder and harder now. It’s not that girls pursue material things, but spiritual satisfaction is really hard to find. So cherish the girlfriend you have. Most of these blogs teach boys how to pursue girls.

There is another type of blogger who mainly expresses unique arguments. This type of female blogger will always put forward their opinions, absorb the opinions, and then put forward their opinions again, just like girls chatting, there is no end. Boys are not good at this type of blog.

In addition, there are also romance-themed movies where boys and girls show their affection, which will give single guys plenty of dog food to watch. There is another type, which is to introduce men and women to each other and to show pairing.

Then, I haven’t finished yet, there are really many types of relationship-related blogs. Zodiac signs are also a topic that girls have always liked, so this type of blog is also in the emotional category of Douyin.

Okay, that’s enough about the emotional category. Let’s talk about the funny category. Among the funny categories, there are stand-up comedy and talk shows, which require more professional copywriting and eloquence. Requires strong ability to discover life. Most of them are done by professional teams.

Another category is to find funny topics and share them, which requires only simple summarization and processing by yourself. A well-known vlogger of this type is Diao Ge, who is a famous person in the field of funny videos made by himself on Douyin.

The third type: unique viewpoint

This type is a Tik Tok blogger who has his own opinions. Among them are news blogs, which are professional news blogs, and bloggers who express their own ideas about the news. This type of blogger is good at following current events and putting forward opinions.

Another type is lifestyle blogs. There are several types of blogs here, which are based on handsome men and beautiful women themselves, sharing their lives, and have their own good looks to attract people, tending to be idol-like.

There is another relatively large category, namely international students and overseas Chinese, and this blog also has many followers. The main purpose is to satisfy users' curiosity, so there are many viewers. In addition, I experienced different kinds of life. For example, in addition to living overseas, there is also life as a soldier, life as a doctor, and so on.

The second is the analysis category. Among them are music rankings, various charts, and analysis of origins, such as the origins of emoticons, which are all little-known facts.

Then there is reading, where you put forward your own opinions or summarize the opinions from the book.

This category of vlogs is mainly about presenting unique viewpoints.

The fourth type: professional learning

Professional learning vlogs are mainly learning videos like Fan Deng’s reading or K12, which are more learning-oriented and professional. Basically, individuals cannot do this.

The above are the types of vlogs. Now let’s talk about how to attract fans and user groups?

• The key to the first type is hobby. Everyone has a hobby, and as long as you love it enough, you can do it. When doing it, you should put forward your own views and what makes them different from other hobby blogs so that your fans can resonate with them.
• The second type of emotional resonance is to make fans feel emotionally resonant when watching your video. This type of content mainly requires inciting people's emotions, and requires videos and texts to have great inciting power.
• The third type is unique viewpoints. The insights in this type of video should be original. They don’t have to be correct, but it is important that they can resonate with enough people. Or opinions that trigger conflicting points, so that when a conflict occurs, people will pay attention.
• The fourth type is professional, so it mainly generates knowledge and can attract fans.

After completing these analyses, we need to consider what we can do?

At this time, you need to analyze yourself, what type you can do, and whether you can continue to produce content of this type and whether you can persevere. So interests are important, such as whether you know about your major events, or whether you are good at cooking and raising animals. Then summarize this category.

For example, if I want to make an opinion vlog, I have my own insights into life, news, reading, travel, music, food and so on. Unique insights can be produced on a large scale, but the content needs to be deepened, such as insights into life that are close to the general public. It is important to know what emotions users will be inspired by when they see the content, and this is reflected in the copywriting and performance.

So here we need to introduce the next question point, how to do it?

How do we make our videos?

You need to prepare video materials, text materials, music materials, video editing software, and professional video equipment, such as cameras, camcorders, etc. These are the basic materials.

The most important thing is to think about what this video needs to express. And then how long it needs to be. Then go shoot and write the copy. These are what need to be done.

Then we consider how do we operate?

There are two key points to consider when operating: how to operate in a rhythmic manner. For example, the frequency of updates is very important. The continuous production of content is the key to acquiring users.

The second point is the style type. The cover or action of the video should remain consistent, so that users can feel familiar and resonate with your video.

Finally, there is the issue of commercial revenue.

There are 2 categories involved here:

• One category is the anchors, who get rewards through live broadcasts, and most of them are female bloggers.
• The second category is pure video, which mainly generates revenue through advertising.

The following content is relatively simple. I will give you an in-depth analysis later when I have time. That’s all for today. Thank you all for sharing and paying attention. Finally, share the mind map.

Author: Xiaoyi

Source: Shanghainese in Beijing