The most comprehensive guide to analyzing Xiaohongshu’s video notes!

Xiaohongshu is a sharing community that started out as a recommendation site. Today, when videos are very common, it is hard to imagine that Xiaohongshu was originally a community product that shared pictures and texts. With the rise of short videos, live broadcasts and other video formats, Xiaohongshu has gradually shifted its focus to new content forms such as videos and live broadcasts.

So what are the advantages of the emerging video notes compared to traditional text and image formats? What should traditional picture and text bloggers of Xiaohongshu pay attention to when transforming into video notes?

First, let’s take a look at what content formats Xiaohongshu has.

Everyone must be talking about pictures, texts and videos, but in fact we have four different content forms. In addition to the videos and pictures that everyone often talks about, there are also moments and live broadcasts .

It seems that suddenly we have more choices... But don’t worry, the most important content forms are still video and pictures, because only these two can appear in the content section. We will talk about live broadcast and moments last, let’s talk about video and pictures first.

01Pictures and texts vs. videos, which type is more suitable for you?

①Picture notes

As a traditional content form of Xiaohongshu, picture and text notes are more intuitive and clear in displaying content, but this is due to the special skills of our Chinese people: they can read ten lines at a glance, so they can read text very quickly and quickly filter out the key points. Therefore, for collections, tutorials, comparisons, analyses, and collation-type content, using picture and text notes is simply a great help.

But the disadvantages are also obvious. There is a word limit of 1,000 words, and most of the content is about shopping experience. The homogeneity of content has become more and more serious, and the content is very easy to imitate. For example, there was a period of time when it was popular in the Xiaohongshu community to shoot products against the blue sky. It was actually quite unique. I jokingly called it relying on the weather for a living. After all, it is not easy to shoot when it rains. But how can this be more difficult than the working people? Now I heard that everyone has started to cut out pictures and change the sky... Secondly, because the homogeneous content is too easy to be copied, it is difficult to distinguish personal characteristics, the pictures are not vivid enough, and there is no way to highlight personal IP and reveal the people behind the pictures and texts .

②Video Notes

As a rising star, video notes actually carry too many expectations of Xiaohongshu. At the same time, the whole society's appreciation is actually quietly changing. Reading videos is easier than reading texts because you don't need to concentrate so much while watching. And because it satisfies both sound and picture at the same time, it creates a new audio-visual experience, and the content and presentation form are more flexible and varied.

When shooting videos, the creators of Xiaohongshu basically choose to appear in real life or with voice. Compared with cold text, videos can more easily give the account personal characteristics, better restore the scene at the time, and empathize. It is suitable for all content categories , but if we have to say which ones are not suitable, it may be tutorial content. Unlike text and pictures, which saves time, videos will inevitably produce some redundant information.

In addition, based on the platform data officially released by Xiaohongshu, the exposure rate and fan growth rate of video notes are much higher than those of picture and text notes.

So we can say that video notes will also be the mainstream development trend of the Xiaohongshu platform in the future. So no matter whether you are taking video notes now or not, it is not too late to start taking video notes now. I also recommend that you transition to video notes from now on, and don’t just take picture and text notes.

Regarding this new form of video notes, let me say a few more words about the production process of video notes on the Xiaohongshu platform.

02Clarify the content style of the video notes

The first step in using the video note format is to determine whether the content is suitable for video. Although we have said above that almost all content areas are suitable, there are always pros and cons. For example, for product data comparison, pictures and texts are better. I will not elaborate on this here. As for whether a certain format is friendly, our feelings are actually universal. Don’t ask me whether this format is suitable for video. The answer is in your heart.

① Video note duration

How long is the appropriate length for a video posted on Xiaohongshu?

Although Xiaohongshu currently allows up to 5 minutes of video uploads, the average viewing time for a single video is around 2 minutes. So in order to ensure the completion rate, the total length of our videos should be 2-3 minutes .

If it is a review or useful content, the video notes can be longer, but it cannot exceed the 5-minute video length limit.

②Basic content of the video

Before shooting video notes, you can write a script in advance based on the video topic, and think about the video logic and content sequence.

Although there is no fixed template for video notes, according to observation, the existing Xiaohongshu video notes basically follow the following process. Of course, you can also make adjustments based on the content of your own notes.

1. Greetings and introductions: At the beginning of the video, you will introduce yourself, "Hi, everyone, I am..."

2. Video content summary: Summarize the previous situation or introduce the question to bring the topic to the main content of this video. Then you can introduce what the main content will be shared this time, and the video content directory can be previewed in the video with subtitles.

Just like the beginning of an article, the same goes for the beginning of a video, the more eye-catching the better!

3. Share the main content: Be as detailed as possible and include some important details on the screen. But the video speed cannot be too fast.

4. Video content summary: Make a brief summary of the video notes and interact with fans.

In addition, another point worth mentioning is that even previously published text notes can be presented again in the form of video and will not be regarded as non-original content.

③Edit

After determining the content logic of the video, you can choose the appropriate video ratio and perform post-processing of the video.

On Xiaohongshu, there are no strict regulations on the proportion of videos that can be uploaded. Everyone can upload according to their own content needs. It is mainly divided into two types: horizontal screen and vertical screen. The horizontal screen type is mostly 16:9 and 4:3, while the vertical screen type is mainly 9:16 and 3:4 formats.

1) Horizontal screen

Most of the content is vlog and beauty. If you need to display a larger scene, it is recommended to use a horizontal screen format.

The following figure shows the 16:9 video format size:

The following figure shows the 4:3 video format size:

2) Vertical screen

Mainly content about dressing. If you need to show or explain yourself in full body, it is recommended to use a vertical screen.

The following figure shows the 9:16 video format size:

The following figure shows the 3:4 video format size:

03Shooting and post-processing of video notes

①Video shooting equipment

When you first start shooting, you can choose a phone with better video recording performance to shoot. Please use the best imaging quality of your camera. iPhone and Huawei can basically shoot 4K video. Although 4K is so advanced that it is generally useless, the source video is high-definition to prevent multiple compression problems during editing. However, I do not recommend using a beauty camera to record videos during shooting, as this will result in blurry videos. You can choose to beautify the video later. If the demand for videos is greater in the future, you can choose professional equipment with better performance to shoot.

In addition, fill lights, brackets, background arrangements , etc. are also necessary for video shooting.

Why? Because we have naturally shaky hands and the light is not good...

②Common video processing software

If you are a creator with some basic editing skills, it is recommended to use more powerful PC software such as Pr, Ae , etc. to do post-processing of the video.

This type of software is more difficult, but also more powerful. If you don’t have any basic knowledge but want to learn relevant skills, you can also search for tutorials on Bilibili to learn.

For novices, the existing video editing apps on mobile phones can also complete basic video processing, such as Jianying , Inshot, VN, VUE , etc. They are easy to use and have strong functions.

③ Video note upload

Videos on the Xiaohongshu platform can be uploaded through two methods: the personal homepage of the Xiaohongshu official website and the Xiaohongshu APP.

Not to mention the App, many people still don’t know how to upload on PC;

https://www.xiaohongshu.com/spectrum Click this link on your computer to upload.

Specific methods for uploading videos to Xiaohongshu official website:

Xiaohongshu official website homepage——Publisher Tools——Video Upload

But according to user feedback, generally speaking, videos uploaded through the website are clearer , while videos uploaded through mobile phones are more severely compressed. Everyone can make a choice based on their specific situation.

Let me briefly explain to you the logic of this uploading. Some people say that the videos I watched on my mobile phone are very clear, so why do they become blurry when uploaded to Xiaohongshu?

Because the platform will compress 100% after uploading, with the extremely fast Internet speed today, you may not feel the cost of watching a video for you, because you pay the Internet fee, but the platform spends money to download the video data from the server. In order to meet the simultaneous viewing of nearly 100 million people across the country, the cost is very staggering, so the platform will definitely compress your video to the minimum to reduce costs.

Therefore, the best way to solve this problem is to compress it ourselves before uploading to avoid the platform compressing it too severely. A member of Lingke Club once recommended a PC software called Xiaowan Toolbox , you can try it.

04How to avoid violations in video notes?

Xiaohongshu platform not only has strict review of graphic and text notes, but also has strong review of video notes. So how can we avoid the video notes we worked so hard on not being officially included and recommended?

1) Sensitive and illegal words, misleading behaviors , etc. that need to be paid attention to in text and picture notes also need to be paid attention to in video notes. For example, guiding people to like and comment, or to follow XXX number, leave QR codes, etc. are not allowed.

2) In order to avoid inadvertently mentioning illegal or sensitive words, after recording the video, you can export the video subtitles through Jianying or other software, and then check them through Lingke word search .

3) If any sensitive words are found, the subtitles can be blocked by typos, pinyin or other means to prevent them from being detected by the platform.

The above is the content about video notes. Many people also ask: If I just take video notes, will I gain more followers than taking picture and text notes? Video notes will gain more fans than picture and text notes, but that is because the personal image presented by the video is more three-dimensional and fuller than that presented by pictures and text. If your content happens to be liked by users at this time, then it will of course be easier to attract fans.

At the same time, our selfish desire is to make ourselves more influential and famous. In other words, only by showing our faces can people remember our faces more easily.

Therefore, I recommend Xiaohongshu creators to create content in video format.

Oh, I forgot to write about Moments... Indeed, in Xiaohongshu, Moments is also a product that is often forgotten. Moments are a product that can only be viewed when entering a personal homepage, but because it is 15 seconds long, it is basically equivalent to a short video. The content quality is obviously not enough, and the content cannot be accumulated, so it can only be used as a content form for bloggers to show their daily lives.

Ever since I said that Xiaohongshu shouldn’t be treated like Moments, many of my friends have been feeling frustrated... Well, if you really want to post Moments on Xiaohongshu, just go for Moments.

Author: Mr. Elk Sky

Source: Mr. Elk Sky (milusir94)

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