Foreign trade Google SEO promotion, how to do foreign trade on the Google platform?

Using search engines has become a habit, a lifestyle and the most important way to obtain information for surfers. Google is the world's largest search engine, which is well known. Doing Google SEO can bring high-quality visitors to the website, which is just one of the advantages.

What are the advantages of doing Google SEO in 2021?

The following are some common questions that customers have when doing Google SEO. Now Dongguan Feng Chao will answer them for you:

What is Google SEO

What is Google SEO

Its full English name is Google Search Engine Optimization, which means Google search engine optimization. It is the process of improving the natural ranking of a website page in the search engine through some optimization techniques and ultimately obtaining effective traffic.

A more specific explanation is that SEO aims to improve your ranking in search results or online visibility. Good SEO can ensure that you are the first result on the first page of Google search engine, rather than appearing on the third or fourth page of search results or even not even on the top.

Does Google SEO need to rebuild the website?

Many of the customers we have contacted asked:

If I need SEO, do I need to rebuild the website?

Regarding the issue of foreign trade website construction, it is actually necessary to consider it comprehensively based on the operating conditions of the company's existing website. If the website's architecture, underlying code, and the user experience of the entire website are good, there is no need to rebuild it.

However, if the website's basic structure is illogical, does not comply with Google's search engine inclusion rules, or is inconsistent with the product style and other fatal problems, then we advise you to rebuild it. After all, if you want to catch fish, you have to put bait that the fish likes to eat!

SEO = Improve your website's ranking on Google

There is no doubt that since we have started to do SEO, improving rankings is naturally an important indicator. However, SEO is not completely equal to improving rankings. The most important thing is to enable users who enter the website to send inquiries and purchase your products or services.

In order to attract more natural traffic, SEO will provide the website with high-quality web content and a smooth web browsing experience. Therefore, in the process of implementing SEO optimization, we must adopt transparent, legal and Google-approved methods.

SEO must first solve the technical problems on the website to ensure that both users and search engines can understand the website well, and then find out keywords with more traffic opportunities and less competition, so as to help you optimize the content of the website based on some keywords and provide more high-quality content.

Which is better, Google SEO or SEM?

SEO VS SEM

Before foreign trade companies start overseas online marketing, they usually wonder whether SEO or SEM is better?

In fact, SEO and SEM are complementary promotion methods. When the promotion budget is limited, we can choose to do SEO first, optimize the website to improve the keyword ranking and obtain long-term traffic;

When the industry enters the peak sales season, SEM can be used in conjunction with SEO, and SEM bidding can be used to grab the traffic of some popular industry keywords to avoid missing the traffic peak during the peak season. Companies only need to prioritize SEO in normal times. All of this depends on how much resources the company is prepared to invest in online marketing.

Can SEO make your website rank first in a short time?

Google's guidelines clearly state: No one can guarantee a top ranking in Google search results, so any individual or company that promises to help you rank your website first in a short period of time should be careful not to waste your money.

Regarding this point, the first thing you need to understand is that as a legitimate search engine, Google has only one business goal, which is to provide users with high-quality search results. If your website wants to rank high, the first thing you need to consider is whether the content of your website is worthy of being ranked at the top and whether you can provide users with more relevant and valuable content.

In addition, there are huge differences between different websites, and the degree of keyword competition in different industries also varies greatly. For some industries, there are tens of thousands of people creating content and optimizing websites for them. It is difficult to surpass them in a short period of time, and it takes a relatively long time to improve rankings.

How to make internal and external links SEO-friendly?

Whether it’s internal or external links, link building is a process of actively looking for opportunities. Link building was about quantity over quality a decade ago, now it’s the other way around. Link building takes a lot of time and proper planning to accomplish, and remember that quality trumps quantity!

It is worth mentioning here that external links represent the recognition of your website by other sites, but the quantity is no longer the key. External links obtained from high-quality, highly authoritative websites related to your website are the direction you should strive for.

Maintaining the diversity and variety of links, rather than full of traces of deliberate optimization, is the way to achieve long-term SEO optimization. The act of buying and selling external links may cause your website to be penalized by Google or even permanently removed from Google's index.

If your website can provide high-quality content that brings value to users, naturally during the promotion process, related high-quality websites such as industry websites, news websites, industry blogs, etc. will be willing to use your content and provide external links.

Why should you consider website speed when doing SEO

How long can you wait for a website to load? 5 seconds? 3 seconds? 1 second? Not a minute?

When it comes to expectations for website speed, did you know that:

47% of people expect your website to load and display the content they want in less than 2 seconds;

If it takes more than 3 seconds, 40% of people will give up completely.

Most people search online in small chunks of time, so it’s important to provide the information they’re looking for quickly. This is important not only for users but also for search engines as they want to deliver high-quality search results quickly.

Therefore, when doing Google SEO, factors such as pictures, videos, links, etc. on the content details page may affect the loading speed of the website and need to be optimized using reasonable methods.