2018 Website Promotion Contract

Party A: Phone:

Address: Zip Code:

Party B: Phone:

Address: Zip Code:

The above-mentioned Parties A and B, after friendly consultation, have reached the following agreement regarding Party B conducting online promotion for Party A on relevant targets. Both parties declare that they have understood and acknowledged all the contents of this contract, agree to assume their respective rights and obligations, and faithfully perform this contract.

Article 1 The promotion arrangements, target keywords, promotion effects, price, delivery and promotion period of Party A's promotion shall be specified in the attachments.

Article 2 The term of performance of the Contract shall be in accordance with the provisions of the Appendix and may be extended upon mutual agreement and written signing by both parties (hereinafter referred to as the Contract Term).

Article 3 Party A shall provide Party B with necessary information and assistance to achieve the promotion purpose stipulated in this contract and designate a person to be responsible for liaison and coordination with Party B. Party A designates the following personnel to be responsible for liaison work:

Name:

Office Phone:

cell phone:

e-mail:

Article 4 Party B promises not to engage in any behavior that may damage Party A's image or reputation when performing the contract.

Article 5 Basic Rights and Basic Obligations of Both Parties

5-1 Rights and obligations of Party A

5-1-1 Party A shall provide assistance and relevant materials according to the actual needs of the contract project and Party B’s requirements. Party A shall ensure that all information provided is complete, authentic and legal.

• 5-1-2 Guarantee that the promotional content of this contract is authentic and valid, complies with national laws and regulations and social public interests, and meets the corresponding promotion requirements. Party A shall be solely responsible for all consequences arising from the content and business operations of the promoted website, and shall be liable for compensation for any losses caused to Party B's brand.
• 5-1-3 Resolve problems caused by violation of 5-1-1 and 5-1-2 on its own and bear the resulting impacts and consequences; Party A acknowledges that in the event of violation of 5-1-1 and 5-1-2, Party B has the right to terminate the promotion services under this contract in advance.

5-1-4 Pay the fees as agreed in this contract.

5-1-5 The website content, company name and other information promoted by Party A should be consistent with the information filled in the attachment. If Party A violates any of these Terms, it shall bear all the consequences arising therefrom and shall compensate Party B for all losses thereby incurred (such losses include but are not limited to penalties imposed on the target, etc.).

5-2 Rights and obligations of Party B

• 5-2-1 Complete the online promotion work specified in this contract on time according to the materials provided by Party A.
• 5-2-2 Party A shall follow up and inspect Party B’s online promotion work to ensure its effectiveness.

5-2-3 Party B shall provide Party A with the keyword rankings and release link addresses promoted in the previous month before the 5th of each month. Party A shall check the keyword rankings submitted by Party B every month and confirm that the ranked keywords are valid. Party B will not be held responsible if the ranking of previously submitted keywords decreases due to subsequent search engine ranking adjustments.

5-2-4 Fees shall be charged in accordance with the contract.

Article 6 Party A agrees to pay the contract fees to Party B in a timely manner in accordance with the payment method and time agreed upon by both parties, and to provide other necessary assistance.

Article 7 Party A promises that the website promotion work conducted by Party B will not infringe upon the rights of any third party; if any infringement of the rights of a third party occurs, Party A shall bear full responsibility. Party B reserves the right to terminate this contract early if Party A's content is illegal or violates the target regulations.

Article 8 Party A acknowledges that Party B will review the content promoted by Party A in accordance with the relevant requirements and work flow of the promotion objectives selected by Party A in Appendix 1 to this Contract, and has the right to refuse to carry out promotion work for Party A before the content designated for promotion by Party A meets the target requirements. Party A has understood that the promotion work it conducts through Party B is accomplished through a third-party platform rather than through Party A's own website.

Article 9 Party A shall bear the responsibility for any delay caused by its failure to pay the contract fees on time.

Article 10 Both parties shall keep confidential the other party's business secrets learned during the performance of this contract.

Article 11 Both parties shall perform this contract in accordance with the principle of honesty and good faith. If any party adopts fraud, coercion or violence during performance, the other party may terminate this contract and has the right to demand compensation for losses from the other party.

Any party may suspend performance of this contract if it discovers or has evidence that the other party has, is, or will breach the contract during performance, but it must notify the other party in a timely manner. If the other party continues to fail to perform, perform improperly or breach this contract, that party may terminate this contract and demand compensation for losses from the other party.

Article 12 After the signing of this contract, the relevant terms of this contract may be changed or supplemented by consensus of both parties, but it must be confirmed in writing. Once the above documents are signed, they shall be legally binding and become a valid part of this contract.

Article 13 The service terms/service agreement of the promotion target shall be attached to this contract.

Article 14 If either party wishes to terminate this contract in advance, it shall notify the other party in advance. If Party A terminates the contract in advance, it shall not be entitled to ask Party B to return the fees paid and shall be liable for compensation for the losses suffered by Party B. If Party B terminates the contract without reason, it shall return the above-mentioned fees.

cost. If other clauses of this contract have other provisions on the termination of the contract, such provisions shall prevail.

Article 15 The failure of any party to exercise its rights or take any action regarding the other party's breach of contract shall not be deemed as a waiver of rights or a waiver of liability or obligation to pursue breach of contract. The waiver by either party of any right against the other party or any default by the other party shall not be deemed a waiver of any other right or any other default.

Article 16 If any party violates this contract and causes losses to the other party, it shall also compensate for the losses.

If there are specific provisions on breach of contract in other clauses of this contract, such provisions shall prevail.

Article 17 Either party may terminate this Contract due to force majeure or other unexpected events, or if the performance of this Contract becomes impossible, unnecessary or meaningless. If a party encounters force majeure or an unexpected event and is unable to perform this contract in whole or in part, or terminates or delays the performance of this contract, it shall notify the other party of the event in writing and submit corresponding certificates to the other party.

The force majeure and unexpected events referred to in this contract refer to objective events that cannot be foreseen, overcome or avoided and have a significant impact on one party, including but not limited to natural disasters such as floods, earthquakes, fires and storms, and social events such as wars, unrest, government actions, telecommunications reasons, etc.

Article 18 If the objective circumstances on which this contract is concluded undergo major changes, making it impossible to perform this contract, the parties may, through consultation and agreement, amend the relevant contents of this contract or terminate the performance of the contract.

Article 19 If the two parties have any dispute regarding the conclusion, interpretation, performance, validity, etc. of this contract, they shall resolve it through friendly negotiation. If the negotiation fails, the two parties agree to file a lawsuit in the People's Court of Party B's main place of business.

Article 20 The conclusion, interpretation, performance, validity and dispute resolution of this contract shall be subject to the laws of the People's Republic of China. The understanding and interpretation of this contract should be based on the original intention and in combination with the purpose of this contract.

Article 21 If any clause of this Contract is determined to be invalid or unenforceable under current laws, all other clauses of this Contract shall remain valid. In this case, the parties will replace the agreement with a valid agreement, and the valid agreement should be as close as possible to the original agreement and the corresponding spirit and purpose of this contract.

Article 22 The Annexes to this Contract are an integral part of this Contract and have the same legal effect as this Contract. If there are any differences between the Annexes and the contents of this Contract, the relevant provisions of this Contract shall prevail.

Article 23 This contract shall come into effect after being signed and sealed by the authorized representatives of both parties.

Article 24 This contract is made in two copies, with each party holding one copy, and both have equal legal effect.

Party A (seal) Party B (seal)

Signature of the Authorized RepresentativeSignature of the Authorized Representative

Date: Date:

Payment account: Receiving account:

Appendix 1: Internet promotion objectives, work arrangements, prices, and payment methods.

• 1. Internet promotion target situation:

1. Promotional keywords: (Target: 95 keywords in total, with at least one Baidu search result for each keyword.

display, regardless of platform or display format)

1. Diapers (diapers, diapers) keywords: 7 in total

Diapers, diapers, diapers, diaper rankings, diaper rankings, diaper rankings, top 10 diaper rankings.

2. Question keywords: 20 in total

Which brand of diapers is good, how often should diapers be changed, which brand of diapers is good, pull-on diapers, which brand of diapers is good, the difference between diapers and diapers, how to use diapers, which brand of diapers is good, how to use diapers, which brand of diapers is the best, which brand of diapers is good, how to change diapers, are diapers good for babies, which brand of diapers is good, how to use diapers, which brand of baby diapers is good, are diapers good for babies, which diapers are the best, is diapers better or diapers, are baby diapers easy to use.

3. Experience keywords: 12 in total

How to wear diapers, how to choose diapers, how to use diapers, how to use diapers, how to wear diapers, how to put diapers on babies, the difference between diapers and diapers, how to use diapers, how to use diaper pants, how to wear diapers, how to use diapers, how to use diapers videos.

4. Brand keywords: 7 in total

Diaper brands, diaper brands, diaper brands, baby diapers, diaper brand rankings, diaper brands, Japanese diaper brands.

5. Beikang brand keywords: 6 in total

Becon diapers, what are Becon diapers like, Becon diapers price, how much are Becon diapers, Becon official website.

6. Competitor keywords: Total: 43

How to distinguish the authenticity of Huggies diapers, what are Huggies diapers like, are Huggies diapers good, how to wear Huggies diapers;

Are Mammy Baby diapers good? Are Mammy Baby diapers good? Are Mammy Baby diapers real or fake? Are Mammy Baby diapers good?

Which one is better, Dawang diapers or Kao diapers, are Dawang diapers real or fake, what are Dawang diapers like, are Dawang diapers easy to use, are there any domestically produced Dawang diapers, and are Dawang diapers anti-counterfeiting;

How are Pampers diapers, how are Pampers diapers, are Pampers diapers real or fake, do Pampers diapers have a smell?

How to distinguish the authenticity of Kao diapers, how to distinguish the authenticity of Kao pull-up pants, how to distinguish the authenticity of Kao diapers, how to distinguish the authenticity of Kao diapers, how to tell the authenticity of Kao diapers;

How are Libera diapers? How are Libera diapers? Which one is better, Libera or Kao?

How about Qiku diapers? Are Qiku diapers easy to use?

Are the diapers of the Birds good to use? How are the diapers of the Birds? How are the diapers of the Birds? Are the diapers of the Birds good to use? Which series of diapers of the Birds is good?

How about Daddy Baby Diapers? Are Daddy Baby Diapers good?

How about Anerle diapers? Is Anerle good?

What are Phoebe diapers like? Are Phoebe diapers good? Are Phoebe diapers easy to use?

How about the Xixile diapers?

What do you think about Merries diapers? What do you think about Kao Merries diapers?

2. Related Searches

1. Brush Beikang diapers to the top ten of Baidu's search rankings for diapers;

2. When searching for Becon, Baidu will pull down or recommend keywords such as Becon White Pants, How to Use Becon, and Becon Diapers.

3. QQ group promotion:

50 QQ accounts, add 25,000 friends, add 2,000 mother (mother and baby) type groups, and push more than 5,000 Beikang information (content negotiated by both parties) every day.

4. Encyclopedia:

Create 3 encyclopedia entries for Beikang (mainly on Baidu Encyclopedia, Sogou Encyclopedia, 360 Encyclopedia, Hudong Encyclopedia, and Wikipedia)

Promotion period: January 15, 2015 to July 15, 2015

2. Work arrangements:

1. Diaper keyword ranking:

1. Achieve 10-20 keyword rankings on Baidu's homepage every month. Submit the keywords for this month before the 5th of each month, and submit the keyword rankings and link addresses for the previous month before the 5th of the second month.

2. Submit the promotion results once every half a month, including: keyword ranking, links to what you know, experience, library, encyclopedia, forum, etc.

3. Complete all keyword rankings within seven months (excluding those that have been ranked up and then dropped).

4. If all keyword rankings are not completed within seven months:

1. Postpone the time until all keyword rankings are completed.

2. The two parties negotiate and make a refund or supplement based on the completion ratio. For example: if you complete 50% of the keyword ranking, you will be charged 10,000 yuan * 50% = 50,000 yuan.

2. Keywords of Biocon: 3-month cycle

1. Encyclopedia: Create 2 encyclopedias of Becon Diapers, Baidu Encyclopedia, and Sogou Encyclopedia.

2. Answer 50 questions related to Becon every month, including questions comparing Becon with other brands.

3. Search for Beikang related questions and there will be at least 2 Beikang information.

3. Platform and quantity:

1. Platform: mainly encyclopedias, experience, knowledge, maternal and child forums, document libraries, video websites, classified information, Weibo, and space;

2. The amount of promotion depends on the keyword ranking.

4. QQ group promotion: completed in 3 months, and promotion started in the 4th month.

In the first month, we completed 50 QQ details and started adding maternal and child related groups;

In the second month, 20 QQ groups were added, and 40 mother-and-baby related groups were added to each QQ group;

In the third month, 50 QQ accounts and each QQ account will be added to 40 QQ groups;

In the fourth month, I assisted with Beikang related activities, released relevant activity information to the QQ group members, pushed 5,000 pieces of information every day, and adjusted according to the actual situation of the activities to avoid sending repeated information.

5. Support Required:

1. Pay 10,000 yuan in promotion fees every month.

2. Organize all basic copywriting content related to diapers.

Various data indicators of Beikang diapers;

Comparative analysis of the diaper index of Beikang and other major diapers, and their advantages and disadvantages;

Introduction to the differences between diapers, diapers and diapers;

1 article with instructions on how to use diapers, disposable diapers, and diapers, as well as mother’s experience;

1 detailed diaper ranking article, which details the features, advantages and disadvantages of each brand of diapers, and the suitable and unsuitable children and comprehensive scores.

3. At least 10 soft articles will be published on the news platform every month. The keywords and content shall be determined by negotiation between the two parties. The news platform publishing fee shall be paid by Party A separately.

III. Project Amount and Payment Method Details

1. Cost details: From the signing of the contract, Party B shall pay a prepaid promotion fee of RMB 10,000 (in words RMB 10,000) before the 5th of each month.

Seven months in total.

Total cost: RMB 70,000 (in words: Seventy thousand yuan).

2. Payment Methods:

The total amount involved in this contract is RMB 100,000 (in words: one hundred thousand yuan). After all the goals are completed, Party A will pay all the remaining fees to Party B after deducting the monthly prepaid fees.

3. Progress of promotion work:

1. Party B shall start the online promotion work within 3 working days after receiving the payment from Party A;

2. Party B shall achieve the promotion target within 7 months after receiving the payment from Party A.

3. If Party B’s promotion project work fails to meet the service standards due to Party A’s fault, Party A shall bear the responsibility.