Seven Tips to Increase App Revenue (Part 1)

Mobile marketing is a fluid ecosystem. If CPs want to increase their revenue, the most important thing is to keep up with the latest trends and apply popular elements and the latest technologies to their products as soon as possible. In today’s article, let’s talk about how to increase App revenue.

The first thing to do is to set the right goals. Want to acquire new users? no problem. But you must first decide what type of users you want. Once you have identified the target group, it will be easier to persuade them to download and continue using the app, and only then can you see a return on your investment .

Acquiring new users is just the beginning; retaining their hearts is the most important thing. It is not easy to keep users using your app for a long time. Please see the global mobile app retention rate statistics in the figure below.

If you have sufficient budget, you can consider mobile advertising to drive user growth . There are many different advertising platforms. Don’t be tied to just one. Try working with different mobile advertising alliances . Some advertising platforms still have fake traffic , so you must carefully investigate before placing them. The rest of this article will specifically talk about “How to deal with fake traffic”.

Once your ad is running, you must continue to track the results and make timely adjustments based on the results. If the current delivery strategy is not working, you need to change it. While running advertisements, you also need to invest manpower and resources in ASO , because when potential users are imported into the App Store, they will see that your App is ranked quite high and will be more likely to download it.

The worst thing about creating an advertising campaign to increase revenue is spending money but getting no results. You may have encountered a traffic scam!

Tune previously conducted a research survey on 700 advertising alliances and a total of 24 billion ad clicks, and they found that the current status of fake traffic is very serious.

If you think it is too difficult to identify fake traffic advertising platforms, you can choose to cooperate with attribution partners. The biggest advantage of these platforms is that they have traffic protection functions, which saves CP a lot of worry.

Retention rate is a concern for every App. It can be seen from the above table that different types of apps will have different user churn rates. But the harsh reality is that 80% of your users churn within 90 days, which means you’re always losing money.

Cultivate user loyalty, for example, by attracting users through some urgently needed functions and making them dependent. Relevant data shows that the purchasing behavior of highly loyal user groups can be increased to 62%.

Don't always focus on the American market. Developers all over the world are eyeing this piece of fat meat. The mobile application market has developed to the point where even the markets of major countries have been divided up and nothing is left.

What deserves our attention more now are the emerging consumer markets in some rapidly developing countries and regions. The report released by AppAnnie below shows the potential of emerging markets.

In order to grow your app, you need to focus on the most promising markets that will bring you the largest number of downloads.