A good cosmetics advertisement will make you half successful

Advertisements exist to promote products, but we must deeply understand that a good brand planning must meet certain needs of users in order to make the product accepted by users. A good cosmetics advertising copy can make your sales soar.

So how can you write advertising copy for cosmetics in a more creative way? The purpose of advertising is to promote, so the sentences should be short enough, but the words should be exquisite. Below are some sample slogans for some brands. Let’s take a look.

Dabao - If you want good skin, use Dabao morning and night (straightforward language, easy for customers to remember)

MAXAM - Put my sincerity in your palm (hand cream advertisement, lyrical and sincere)

Biore Cleanser - Fresh and clean, no tightness (cleanser advertisement, the effect is clear at a glance)

Avène - Say goodbye to sensitivity and rebuild the skin's natural barrier (Avène's feature is that it is non-irritating and is targeted at sensitive skin)

Lancome - Youth is in the genes, ready to explode (the anti-aging products are described in a very unique way)

L'Oreal - You deserve it (this slogan is L'Oreal's most classic slogan)

Avon - Avon understands women better than women themselves (the subtext is that Avon's products can best protect women)

Dr. Li - My skin care expert (explains the professionalism of his products)

Laneige - Makes your skin so soft that it can drip with water (the advertisement is very provocative, stimulating customers' desire to buy)

Vichy - Vichy, the source of healthy skin (giving customers the healthiest skin and also having strong appeal)

Johnson & Johnson - Born out of love (Johnson & Johnson's success lies in its complete range of products that meet all the needs of customers)

Advertising slogan: A lady from a noble family, a charming woman

If you are a woman who pursues charm,

Then, the beauty of your skin will fulfill your dream.

The famous lady beauty essence contains the magical energy of nature.

Ginkgo, pearl, ganoderma, rhodiola rosea... the essence is concentrated.

Infuse your skin with fresh energy. Every drop contains the skin's favorite thing.

Skin cells become fresh, full and full of youthful vitality!

Keep your skin away from the troubles of aging, dullness, fine lines, sagging, etc.

With day-by-day changes, your skin becomes more perfect.

You are becoming more and more beautiful!

Advertising copy for Yaqian Deep Moisturizing Beauty Cream

To play a role well

Fully develop from the inside out

Just like skin protection

Balanced nourishment inside and out

I use Yaqian

New Yaqian Deep Moisturizing Beauty Cream

Can quickly penetrate deep into the skin

Balance skin moisture and nutrients

Use Yaqian to keep your skin healthy at all times

Refreshing and moisturizing, delicate and beautiful

Naturally, there is a good performance

Yaqian Deep Moisturizing Cream

The inside and outside are consistent, beautiful and charming

How to write cosmetics advertising copy?

An advertising slogan that is meaningful, attractive, fashionable, novel, and in line with the product features will attract more customers' attention. This is especially true in the beauty industry. If a cosmetic product can have very good advertising, it will be easier to expand the market. Let’s take a look at some of the more well-known slogans:

L'Oréal: L'Oréal Paris, you deserve it;

Lancome: "The Fragrance For Treasured Moments" is dedicated to the beautiful moments that are worth cherishing;

Maybelline: Maybe she is born with it, Maybe it is Maybelline. Beauty comes from within, beauty comes from Maybelline (1991 to present, usually the last sentence of the advertisement) “The power is in your hands” – “Grasp the beauty that belongs to you”;

Garnier: Take care of yourself and love yourself more.

Many people are familiar with the above advertising slogans, and these brands also appear high-end in the minds of consumers. So how do you write distinctive advertising copy for your own cosmetics? Let’s take a look at the planning skills of cosmetics advertising copywriting:

Tip 1: Before planning the advertising copy, you need to make sure that the cosmetics you are writing about are different from other products. These are also the biggest advantages of the products. Of course, you cannot be emotional when writing the copy, because emotions cannot be false. If you don’t like to write, of course, customers won’t want to read it.

Tip 2: Show a positive side, immerse yourself in the cosmetics (spiritual investment), use your own lifestyle or understanding of other people's lives to activate the copy. If the copy you plan can move yourself, then you will have a chance to move others.
cosmetic

Tip three: Have a thorough understanding of the product. Only when you have a comprehensive and thorough understanding of the product can you have a constant source of inspiration for cosmetics advertising.

Tip 4: Writing cosmetic copy is actually a process of discovery. In addition to the need for creativity in the product itself, it also draws more inspiration from daily life.

Tip 5: When designing cosmetic copywriting, what should be considered is not the product itself, but the consumers. Understanding the real needs and preferences of consumers and starting from the consumers will lead to greater success.

Tip 6: The planning of cosmetics copywriting should not cover up the product, nor should it be created with a strong sense of advertising mission. This will easily get out of control and turn into direct sales, which will cause consumers to be disgusted.

Tip 7: The most important thing about cosmetics advertising slogans is the title. After reading the title, most consumers will react with interest or disinterest. When drafting an advertising title, you can use interest-based, news-based, heuristic, interrogative, and imperative approaches.

Cosmetic advertising copy is an important aspect in attracting customers, but this is only superficial. What can truly retain customers are distinctive products, unique quality, high-quality services, and advanced business concepts. Therefore, comprehensive improvement and innovation can usher in greater development.

Author: Golden Comma Advertising

Source: Golden Comma Advertising