JD.com physical crowdfunding project: more than 200 projects raised over 250 million yuan, practical operation and case analysis

JD.com physical crowdfunding project: more than 200 projects raised over 250 million yuan, practical operation and case analysis (4 lessons)

Course Outline:

1. Product Crowdfunding Marketing

1. Definition of Crowdfunding

2. Characteristics of Crowdfunding

3. Purpose of crowdfunding

4. Who is paying attention to crowdfunding?

5. Product positioning

6. Crowdfunding Visual Four Steps

7. JD.com product crowdfunding positions

8. Seven "best" aspects of JD.com's crowdfunding project execution and operation

9. Off-site promotion, on-site promotion + off-site traffic diversion of JD crowdfunding

2. Product Crowdfunding Practice and Case Analysis

3. JD Crowdfunding Execution, Operation and Promotion

4. Product Crowdfunding Practice and Case Analysis