Linyi SEO training: Summary of the network promotion plan for building high-quality external links

External links refer to links from other websites to your own website. Inbound links are a very important process for website optimization. The quality of the incoming link (that is, the weight of the page where the incoming link is located) directly determines the weight of our website in the search engine. Everyone knows that high-quality external links are important, but because webmasters lack external link resources or have no way to find high-quality external links, they are always discouraged; here we summarize several online promotion planning methods for everyone to learn, and hope that everyone can summarize more methods. The correct method is to improve the premise of efficiency. 1. Forum external link release. Compared with various other forms of external links, forum external links have huge advantages. It is relatively simple to publish, easy to get started, low cost, and fast to enter. However, the shortcomings of forum external links cannot be ignored. Low survival rate, fast entry but poor effect, poor relevance, etc. are all shortcomings of forum external links. So in order to make this kind of external link effective, we must play to its strengths and avoid its weaknesses, and do our best to maximize its benefits and avoid its shortcomings. How to do this? Now Dongguan SEO Feng Chao will tell you about his own experience.

1. Collect relevant forum information. This can be regarded as the preparatory work before starting the work. Search for forums with corresponding keywords in Baidu, and organize the relevant forums with higher weights and better entry conditions into a table. At the same time, register the account information and record it in the table. This may seem simple, but it is an essential step that can help you effectively improve the relevance and efficiency of your external link publishing, and get twice the result with half the effort. 2. After completing the preparations for external link publishing skills, the next step is the detailed external link publishing. First of all, you need to prepare the corresponding articles in advance and insert appropriate anchor texts and hyperlinks in the articles. Of course, some forums can only publish plain text links. There are several important things to note when posting on a forum. First, you need to understand the traffic of each section of the forum. You can check it based on the daily posting volume. The traffic should not be too high or too low, and try to choose sections where the moderator is vacant. Generally speaking, the moderators of sections with high traffic will have relatively strong review strength, and the risk of being reported by users will also increase accordingly; if it is a section with very low traffic and there is no moderator to review it, it is more suitable to post external links, then you can first find posts with a close date and directly search on Baidu to check the entry status. After searching, you can get two important information: whether the section is included and the delay time for inclusion, which can serve as a reference for you to publish external links. Related reading: Internet marketing company analyzes the impact of website traffic ranking on SEO

3. Notes on external link publishing: You can do some color processing when publishing anchor text and hyperlinks. In order to make the post survive as much as possible, you can use some small tricks to cover up your purpose. For example, you can paint the anchor text black so that it is mixed in with the article and difficult to distinguish, and paint the hyperlink or plain text link white so that it cannot be seen by the naked eye. These small tricks can increase the survival rate of your external links to some extent.

4. Encyclopedia external links Encyclopedia external links are usually completed once and for all and are usually not included in daily tasks. Because of the scarcity of resources, they are also extremely valuable. Currently, the two known encyclopedia channels are Baidu Encyclopedia and Soso Encyclopedia. Other channels such as Wikipedia and Hudong Encyclopedia are not recommended. Due to its own special nature, Wikipedia makes publishing extremely difficult and costly. Although there is no review mechanism for publishing, any unqualified content will be quickly reported and deleted. The review of Hudong Encyclopedia itself is very lenient, but because Baidu deliberately suppresses it and does not include the content of its encyclopedia entries, there is no need to spend time on it. Soso Encyclopedia reviews very quickly and is relatively stricter than Baidu. It is generally recommended that Baidu Encyclopedia not publish more than ten entries a day, while Soso Encyclopedia is advised to limit the number of entries to less than five.