Tips to increase your Facebook page to tens of thousands of fans!

As the largest overseas social platform, Facebook has more than 80 million companies and over 1.7 billion users visiting Facebook every day. It can be said that the platform gathers a massive number of users, attracting many overseas companies to settle in for publicity and promotion and customer development. However, many companies have reported that they have posted a lot but have very few fans and even fewer inquiries, not to mention subsequent conversions. In fact, this may be because you have not found the right method. The corporate homepage serves as the company's "business card" on the Facebook platform. It makes the Facebook company professional, helps attract fans' attention, quickly gain their trust, quickly attract traffic and increase fans, and ultimately serves the subsequent conversions. Next, we will bring you the secret to increasing your company homepage to tens of thousands of fans in one month, and teach you how to easily take the first step in Facebook marketing!

1. Basics: Creating and Optimizing a Facebook Page

There are two types of Facebook homepages: personal homepages and public homepages. A Facebook personal homepage is a personal homepage for any user who has registered a Facebook account, and it only represents the individual. To put it simply, this is actually similar to the circle of friends we have after registering on WeChat. The public page is equivalent to the official account we opened on WeChat. We can publish brand-related advertisements, promote our page to the appropriate user group, accumulate high-quality fans for our page, promote conversion, and enhance the influence of our brand. As a business, creating a public homepage is an essential step.

1. Create a corporate homepage and lay a solid foundation

On the function bar of the personal homepage, click "Create", then select "Homepage", we will see two major categories: "Business or Brand" and "Community or Public Figure". For companies that want to achieve brand promotion and quickly increase their followers, it is recommended to choose the first option, which can help companies display their products and services, highlight their brands, and promote their business to more customers.

2. Optimize your company homepage to increase your followers with less effort

A clear and eye-catching "corporate homepage" can produce double the effect and help to quickly attract fans. Generally speaking, the profile picture and cover image are mainly based on the company logo, while the homepage name and introduction need to be optimized:

1) Home page name: The home page name actually introduces our identity to users. We recommend that you use the company name or main product keywords. This will not only help us attract fans accurately and allow users with needs to find us quickly, but also increase the exposure of our products and brands.

2) Introduction: When filling out the company profile, the description must be concise and include keywords as much as possible in the sentences to facilitate users to find us through search. You can fill in the industry we are engaged in, the products we sell, etc.; the category should be the field we are engaged in; the phone number must be available at any time for easy contact; it is recommended to fill in the company's official website, WeChat and LinkedIn account for the website and social links, so that potential customers with needs can find us through multiple channels, which is conducive to improving conversion rate and successfully directing traffic to offline.

2. Make good use of personal Facebook accounts and Facebook groups

In the early days of creating a Facebook homepage, there are very few fans. At this time, we must make full use of our personal Facebook account and related groups.

1. Share to personal accounts and related groups to increase exposure and quickly attract fans

The first step is to share the content published on the Facebook public page with individuals and groups. This is one of the fastest and most effective ways to increase exposure and fans. In fact, whether it is friends of personal Facebook accounts or related groups we join, most of the users in them are related to our business. They will be more interested in the content posted on our public page and are more likely to interact with and like our posts, which will attract more fans and increase their popularity more quickly.

For example, if we want to share the homepage content to a group, we can click "Share to group" below when posting, and then check the groups related to the product. Of course, we can also select multiple groups.

2. Invite friends to like your personal homepage

The number of likes on the homepage is actually related to the ranking of our homepage in searches, which increases exposure and helps to quickly increase followers. We suggest that you can invite your friends to like the company's Facebook page, which will have a better effect.

For example, there is an "Invite friends to like the homepage" function bar on the left side of the homepage. We just need to enter the friend's name to search and click "Invite" on the right. Generally speaking, the public page liked by friends will be displayed synchronously in their own dynamics, and their friends can also see it. If they are interested, they will probably like it or even click in, resulting in secondary or multiple exposure. In short, this will help improve the ranking of our homepage in searches, increase homepage exposure, and better attract traffic and increase followers.

3. Facebook Advertising

The Facebook advertising system provides numerous advertising objectives. Of course, we can also use it to increase fans, improve homepage post engagement, obtain potential customer information, and attract website visitors.

1. Identify your audience

If we want to acquire 300,000+ potential customers, we must first ensure that the number of advertising audiences is higher than 300,000+. Therefore, when selecting interest options, we must choose keywords as wide as possible. For example, if we want to run an LED ad, the interest option should be people working in LED, rather than people working in the LED industry in the United States or "led light cup". This way, we can reach a wider audience and more potential customers.

2. Connect Instagram account

You can use the Facebook advertising system to place ads on Instagram, so that the Facebook public page can gain additional fans on Instagram, but the first thing we need to do is to link the Facebook public page to Instagram.

Steps: Click "Settings" in the upper right corner, enter the settings page, click "Instagram" on the left, then click "Bind", enter the Instagram login page, enter your account and password to log in, and the binding is successful. At this point, Facebook page administrators, editors and moderators can read and reply to Instagram comments through computers and page management applications, and ads created on Facebook can also be used on Instagram, with the two platforms promoting each other and helping to increase followers.

4. Rely on external forces to achieve comprehensive publicity and help increase traffic and fans

When a company just creates a Facebook company page, the number of fans and interactions are always not optimistic. In addition to using Facebook's internal functions to increase fans, we must also learn to use external forces to promote our Facebook company page and efficiently attract traffic.

Today, with the rise of emerging social media such as Instagram and Snapchat, an international marketing landscape has been formed with five major platforms: Facebook, Twitter, YouTube, Instagram, and Snapchat. They jointly undertake the task of disseminating content such as long articles, short articles, pictures, short videos, and long videos of brands, reaching every corner of the world. These are all "traffic libraries" that we can use.

Now Facebook public pages support direct connection with Instagram and direct synchronization of content within the system. Of course, on several other platforms, we can publish Facebook homepage related activities, directly leave the Facebook homepage link, and attract customers to the company's Facebook homepage to participate in the interaction.

The above are the four major strategies we brought to you for using Facebook homepage to attract traffic and increase followers. Have you learned them all?

Author: Silk Road Academy

Source: Silk Road Academy