ASO Optimization: How to write a good APP description introduction?

APP description has a great impact on the current conversion of APP, and ASO is of great significance. Today we will focus on this area.

What is the app description ?

APP description refers to the introduction text you need to write for your APP when submitting it to the App Store for review .

What is the purpose (meaning) of the APP description ?

1. In a nutshell, it is to tell users: why our products are better than others.

2. The process of showing itself to users. CP must understand that the reason why users can read your App description is that they must have clicked on the detailed introduction interface of the application through search or recommendation page, and they must have seen the name of the product and screenshots. It is equivalent to that one of their feet has already stepped through the door, and then you can pull them in through the App description, and the user will be in your hands.

Several principles described by APP :

1. Social proof is very, very important

Of course, this is a chicken and egg question. However, if you have some cool stats, don’t keep them to yourself! Has your app ever been downloaded over a million times? Has it ever been included in Apple’s official Featured Spotlight list? Have there been any wonderful media reports ? Even more, does your mother love you very much? Write them down boldly! Has it been recommended by any famous person? Has it received positive reviews from users in any WeChat or QQ group?

2. Tell stories instead of listing features

You should tell stories about the kind of people that users want to become. Need to analyze and understand user needs. Are they trying to be more efficient? Or want to save money? Or do you want to succeed in fitness within 7 minutes? Then please let them know how awesome they can be!

3. No matter how much you write, only the first few lines will be read

The App Store only displays the first few lines unless the user decides to click through to see more (which most of the time they don’t). Therefore, you have to put the important content first.

4. Experiment

The only way to find the best description is to experiment, and you need to try different expressions and data. If sales drop off in the meantime, you can always recover.

5. Cross-promotion

App description is the foundation. Many times, users not only enter the App Store, they may also discover your App through search engines or some websites. Sometimes users may try to find relevant web pages about your application to get help information. Therefore, it is also important to do a good job in this area.

First, clarify the 4 key points here and put them in your app description. The first two are highly recommended:

a. Special area: an introduction page specially created for your App, which includes application screenshots, description text, download address, etc.

b. Support link: Users can click this link to seek help and make suggestions for your app;

c. Social media: your Weibo, WeChat and other addresses;

d. Other apps: Other apps you have launched

Notice! CP should try to ensure that users can contact you easily and that you can respond to users' questions in a short time. If the problem cannot be solved in a short time, users may give bad reviews out of anger.

If users repeatedly mention certain issues in their reviews, try to explain them in your app description and resolve them as soon as possible.

If the developer has previously launched an app that performed well, then it might be a good idea to bring out the previous work as soon as possible. It’s easy to apply a pattern like “XXXX work by XXXX developer”, or you can add a supplement at the end: “If you like making an app, you might want to check out our other products” or something like that.

6. Include your keywords in the description, which may help ASO.

The beginning of the app description is very important

1. For example, for iPhone, in its App Store, users can directly see the first 225 characters (about 112 Chinese characters). That is to say, the word limit for the entire application description is 4,000 characters, but the first 225 characters determine whether the user will continue to read the subsequent description statements.

2. Our suggestion is to keep the style concise (of course, the premise here is that the developer has given users a general idea of ​​the app name and screenshots), and then provide a more in-depth description of the App in subsequent content.

3. You have to be clear and concise, but the app name and screenshots should already create a clear identity of the app. You can go into deeper details in the copy. How to write a good beginning for the App description? Consider the following suggestions:

#Get straight to the point: Use straightforward language to grab users’ attention and motivate them to learn more about your app.

#Simple and easy to understand: Please speak human language. Please don't use complicated and obscure professional terms, thank you. Also try to remove extra words since you only have 225 characters to start with.

#Reflect value: In other words, what can it bring to users? Demonstrate the value of your App.

Once you have a good introduction to your app description, it’s time to move on to the in-depth discussion.

Details of the app description

1. First of all, you need to see what type of app you have, whether it is a game , a tool , or something else. But generally speaking, developers can learn from the newspaper model - put important news in the front and ordinary news in the back.

2. Then it’s about “white space”. White space is an art. After all, long paragraphs of text often make readers lose interest in reading quickly. Therefore, it is recommended to use short paragraphs (what is a short paragraph? Look at the article you are reading now), use some subheadings to make the main and secondary clear, and make the description text easier to read.

3. Make good use of bullet lists. Using small lists starting with bullet points to display your text descriptions has always been popular. Here are some practical suggestions: Don't write too long. Put the most important one or two sentences in the first two bullet points, and the third most important sentence in the last bullet point; you may not read the text after this bullet point. You definitely won’t read the text after this point. Please use different words to start each point!

4. You may consider breaking down the features of your app into a list and then indicate the order of importance. If you pile them all together, the result is that it's easy to ignore. Of course, you can also split it into two lists to display it.

5. The above may be a more natural way of reading for players. Because people tend to focus on the first two points and the last point in the list. Then the middle part may be skipped, especially the sentences that look similar will be merged and scanned. One of the tips is to make good use of the "hot words" that players are paying attention to. You can use search engines and other tools to pay attention to the latest hot words in order to better attract attention. However, it must be pointed out that although these keywords may attract attention, they must be related to your App... Don’t use them casually.

Keep your app description updated

1. After each update of the application, you need to give a description of the new version. Of course, you can also change the overall description of the App.

2. It is very important to improve products through user feedback. Often their feedback will give developers new perspectives, helping you further polish your product. Therefore, if you add certain features that users care about to your APP, you might as well reflect them in the App description.

Common Mistakes to Avoid

When developers write their own app descriptions, it is easy for them to make mistakes. The hidden dangers caused by these mistakes will be buried before and after users download your app, and then they may attract a large number of negative reviews, thus causing your app to die suddenly.

1. Typos and incoherent sentences: Please find a professional copywriter to write your copy and proofread it carefully after writing!

2. Confusing and vague description: If your App description is confusing and vague, users may not be willing to download it.

3. Exaggeration: This is the most common. Many descriptions like "the most gorgeous, the most fun" can easily make people feel disgusted.

4. Not living up to the name: Please do not include features that your product does not have in the app description.

5. Keyword stuffing: It looks ugly. And it's very low.

6. Off-target: Write your app description for your users, not for yourself.

7. Ignoring important details: How big is the game? How much does it cost? etc.

The basic process of APP description

1. Preliminary preparation.

2. Writing.

When starting to write an app update, developers should be prepared and have a clear idea of ​​what to expect. Find the ideal buzzwords and list the highlights of your product. Then write a rough draft first. Of course, you can also invite professional copywriters to write.

3. Polishing.

The next step is revision and polishing. Think about how these texts will be presented on mobile phones or tablets in the future. Try to make your writing smooth and vivid.

4. Then update as needed.

The next step is to make sure your app description keeps up with the latest app versions and highlights the highlights of each update.

APP Top Promotion (www.opp2.com) is the top mobile application promotion platform in China, focusing on mobile application promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing App marketing dry goods . Welcome to follow the official WeChat public account : appganhuo

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