Solution | 7 industry promotion tips under the influence of the epidemic

The sudden outbreak of the new coronavirus epidemic has had a huge impact on all industries. With the orderly resumption of work and production, the market's focus has gradually shifted from the magnitude of the impact to market expectations and corporate responses in the "post-epidemic era". So in the face of the sudden epidemic, how should various industries break through industry difficulties, focus on industry development, and seize industry opportunities?

Let’s take a look at Baidu’s marketing plans for seven industries, including vocational education, online education, academic education, home improvement, software, finance, and housekeeping services.

1. Vocational education

" The epidemic is still ongoing, which is also a big "surprise test" for educational institutions. Driven by the "stay-at-home economy", the demand for the education industry has risen accordingly, but due to the postponement of the registration time for vocational education, the demand structure of netizens has changed. Let's see how Baidu helps vocational education customers to attack instead of defend, take advantage of the education market, quickly lock in volume, reduce costs and increase efficiency!

2. Online education

In today's world where users are king, do you want to miss out on this opportunity? Follow the editor, break out of the siege, quickly expand the market and acquire potential users.

3. Academic education

Affected by the epidemic, the overall economic environment has experienced a brief downturn, but the demand for education continues to rise. Some companies have made timely market strategic deployments to maximize the number of users in demand while continuously tapping potential users and capturing the market.

4. Home decoration industry

The special period of 2020 is both a "challenge" and an "opportunity" for the home improvement industry. Where are the opportunities in the home improvement industry?

5. Software Industry

During the epidemic, many companies have launched digital office systems that can realize business scenarios and office automation, allowing efficient work from home. Internet users' search demand has also shown a good upward trend. The software industry should take advantage of this opportunity to increase volume and lay a solid foundation.

6. Financial Industry

During the period of home quarantine, netizens have more time to consider investment and financial management matters. At the same time, companies with higher market sensitivity have begun to seize users.

7. Lifestyle services

The sudden arrival of the "black swan" at the beginning of 2020 caused the Spring Festival holiday peak season to be cold. The housekeeping industry, which mainly provides offline services, is facing unprecedented challenges. Challenges and opportunities coexist. How to conduct online marketing can lay a solid foundation for the subsequent outbreak.

The above is today’s content. For all industries, this epidemic is an unexpected “black swan”. For some industries and fields, experiencing this epidemic will accelerate their overall development. But for all industries, the epidemic is a crisis. It is both a short-term pressure and an opportunity to change the industry landscape.

Author: Baidu Beijing Marketing Center

Source: Baidu Beijing Marketing Center