How to break through in brand marketing?

1. Market Segmentation

In today's diversified market, many brands are pursuing rapid growth, and the characteristics of various groups of people are gradually highlighted. Through big data, we can see that a single marketing model can hardly satisfy all groups of people.

Based on the process of geographical segmentation, population segmentation, and consumer segmentation, we can divide the mainstream urban consumer groups into two levels:

Product competition in the sinking market: including production location, technology, quality, function, experience, price, service, etc.

Brand competition in the sinking market: communication between brands and consumers, inner feelings, emotions, concepts, focus on value, pursuit of added value, etc.

2. Brand breakthrough

The core value of a brand under the new situation, the brand image may be a copy, a plot, a memory, a spirit or a life story.

1. Brand LOGO design

The construction of meaning, shape, color and style creates brand differentiation, enhances fashion and interactivity, discovers social hot spots and follows trends.

When consumers see the logo, they will associate it with the brand attributes, which will stimulate their memory and favor.

2. Brand slogan

The text is for reference only!

Food APP: Eat it in one bite and you will be delighted

Automobile: Quiet, intelligent and far-reaching core, extraordinary driving

Watches: Love is always with you

3. Brand advertising film creativity

First of all, brand advertising creativity should not be for the sake of “creativity for the sake of creativity”, but should be integrated with the market, coming from the masses and going to the masses!

Lock in the target market audience, research the advantages and disadvantages of competitors, and correctly and effectively position the brand attributes and communication purposes to capture the minds of customers.

4. Brand promotion implementation

Through our brand communication matrix, we provide comprehensive marketing services.

Core value: Sales = traffic × conversion rate × average order value × repurchase rate.

5. Brand results

Maintain a unified tone and theme from brand products, slogans, packaging design, and marketing services.

Create a unique and interactive visual and auditory communication ecosystem to enhance the bond between brands and consumers.

3. Hot Product Marketing

No matter whether it is a big brand or a small brand, no matter whether it is a big market or a small market, if you can segment the market and be differentiated and unique, you will definitely succeed.

1. Traffic generation: Sell one product to 100 customers

Through early brand communication, we can acquire new customers’ first purchase of products, establish membership tags, and subsequently convert them through event incentives, point accumulation incentives, upgraded services, new product experiences, etc.

2. Repeat purchase: Let every customer buy from you 100 times

The core indicator is to improve user loyalty to the brand and marketing services, so that users will make repeat purchases. The more repeat purchases, the higher the customer's loyalty to the brand.

For example: 100 customers purchased a product, and 50 of them made repeat purchases, so the repurchase rate is 50%.

3. Lock in customers: Sell a product to every customer 100 times

Word-of-mouth customer lock-in, service customer lock-in, membership card customer lock-in, voucher customer lock-in, points card customer lock-in, gift frequency card customer lock-in, etc.

4. Fission: Let every customer help you sell 100 times

Please look at this picture, loyal customer portrait + discovering needs + building trust + win-win model = sustainable benefits

The establishment of a city partner program model can integrate resource sharing, fan or member economic sharing, and online and offline communication cooperation and sharing systems.

Therefore, we must identify our target market so that we can move forward more firmly. Persistence is essential for success!

Author: Today's Micro Media

Source: Today’s Micromedia (jrwm66)