What kind of content on Douyin can be easily monetized? What kind of content on TikTok is easy to monetize?

Douyin is not just a self-media platform for leisure and entertainment. Many people join Douyin just to make money, so they have to find the right positioning from the beginning. What kind of content on Douyin is suitable for monetization? Today, Dongguan Feng Chao editor will share several ways with you and introduce its various advantages and disadvantages. If you are interested in it, come and have a look.

What kind of content on Douyin can be easily monetized? What kind of content on TikTok is easy to monetize?

1. Live streaming and selling goods: This method of monetization is a type of e-commerce. It accumulates fans through short videos, and then sells goods through live streaming.

This method of monetization is relatively traditional, but it is also the most popular one at present. It is more suitable for teams, manufacturers and companies to do it. Of course, there are also third parties who bring goods.

The advantages of selling goods through live streaming are: fast orders, quick profits, and quick return on investment.

The disadvantage of selling goods through live streaming is that it is not conducive to ordinary people without resources, especially individual operation is not recommended. For this kind of monetization method, it is best to have your own source of goods or processing factory so that you can sell directly.

2. Monetization through live broadcast rewards: This is one of the earliest and currently most mainstream monetization methods for live broadcast platforms. Users are accumulated through video content, and then live broadcasts are started and the rewards and platform share are relied on.

The monetization of live broadcast rewards is more suitable for talented anchors. They can find accurate users through distinctive videos and gain recognition from users by showing their talents during the live broadcast. Then users will give them rewards and the anchors can monetize from it.

Advantages: easy to monetize, can be operated by any individual team, especially self-media with special talents.

Disadvantages: Not everyone can choose this type of monetization method, and the income is slightly lower than other methods such as live streaming sales.

3. Take on advertisements and realize monetization: This is one of the commonly used monetization methods for self-media. From the era of pictures and texts to the era of short videos, there are bloggers who realize monetization by taking on advertisements.

Taking on advertising to monetize is suitable for video styles such as sitcoms, joke tellers, or vlog bloggers.

Advertisement monetization means accumulating some accurate users and hardcore fans through videos, thereby softly implanting Party A's products into the videos. The blogger will determine the final monetization effect based on the communication results with Party A: for example, if the video containing the product reaches 1 million views, the corresponding advertising fee will be obtained; or the corresponding fee will be obtained based on how many potential users the video brings to Party A.

Advantages: higher income, no worries about advertising as long as you have fans, suitable for self-media and individuals.

Disadvantages: If it is an individual operation, it requires shooting, editing and operation skills. Quite tiring overall.

4. Direct private traffic to realize monetization: This method of monetization does not belong to the scope of Douyin monetization. It only directs users to their own private traffic through Douyin’s public traffic pool and then realizes it. When they reach the private traffic pool, they will realize it based on product positioning, user attributes or products.

How to monetize private domain traffic is to convert it through your own methods, such as community operation, user operation, WeChat business, etc.

Advantages: It helps enterprises accumulate new users quickly and accumulate a group of accurate fans quickly.

Disadvantages: There is a certain risk of being blocked

5. Douyin teaching and selling courses to realize monetization: This method of monetization is to use education to realize monetization. By creating some successful case accounts, courses are sold during live broadcasts or private domain traffic. This is a relatively common monetization method in Douyin operations.

This type of monetization method requires a good reputation and actual operation cases, which will give it an advantage in the monetization process.

Advantages: low cost, easy to monetize, and easy to hit user pain points.

Disadvantages: It requires pre-sales and after-sales services, but requires high personnel costs and the teaching process is time-consuming.