Analysis of search ranking rules of the three major APP distribution platforms: 360, Wandoujia, and 91

Introduction: Not many people mention APP SEO , and it is estimated that no one has analyzed the ranking rules of the three major domestic APP application markets in this way. Even if they have analyzed it, it is kept secret. This article analyzes in detail the ranking rules of the three major domestic APP platforms from the perspective of keyword ranking rules, homepage recommendation rules, and list ranking rules. It is an article that is very worthy of collection and has a high reference value for junior APP marketers . Special thanks to Xingtian Marketing for their selfless sharing.

Table of contents:

1. Market share of the three major App application platforms

2. Analysis of keyword search ranking rules of the three major App platforms

3. Analysis of application recommendation rules on the homepages of the three major App platforms

4. Analysis of ranking rules of application classification rankings on App distribution platforms

5. Analysis of ranking rules of the three major App distribution platforms

VI. Conclusion

In the past two years, a large number of apps have flooded into the market, but the display space on the application distribution platform is limited. This may very likely result in a bleak situation where the app is doing well, but users cannot see it on the distribution platform, and thus no one is interested in it, and even fewer downloads. It is very difficult to obtain recommended positions on application distribution platforms. If developers want to obtain more display opportunities, focusing on search is a good choice.

In order to help developers better understand the ranking rules of distribution platforms, today we conducted search ranking tests on the three major domestic App distribution platforms ( 360 Mobile Assistant , 91 Assistant , and Wandoujia) to analyze the various factors that affect the keyword search rankings of the three major platforms.

1. Market share of the three major App application platforms

According to the 2013 China Search Engine Market Research Report by the China Internet Information Center, the ratio of users who use the search function in the app store on mobile devices is getting closer and closer to Baidu's mobile market share. According to statistics, the vast majority of content searched through the application platform is App applications, so the application platform search brings huge and accurate entry traffic, which is very important for developers.

2. Analysis of keyword search ranking rules of the three major App platforms

(I) Analysis of the drop-down box recommendation ranking in the 360 ​​Mobile Assistant application search

After multiple tests by the technical team, we observed that the ranking here follows the following rules:

1. The higher the number of app downloads , the higher the ranking of the app name in the keyword-related drop-down list;

2. When searching for keywords for recommended apps, only the search keywords are matched with the app titles, and the app description content cannot be matched;

3. If the number of app downloads is the same, the ranking is related to the app rating. The higher the rating, the higher the ranking.

4. 360 Mobile Assistant does not recommend apps from competitors such as Baidu. It only provides one app, Baidu Search. Other Baidu apps are not found. If you ask why, you can ask 360.

(II) Analysis of drop-down box recommendations and search results page rankings in Wandoujia application search

1. Use Wandoujia App Search, enter the keyword and the drop-down box will recommend 4 apps with matching names by default;

2. The ranking of recommended apps is related to their download volume and ratings;

3. If the user has used Wandoujia App Search before, the search history will also be displayed in the drop-down box recommendation, and the number of recommended apps will be reduced accordingly;

4. We have conducted multiple tests and found that Wandoujia’s search is transforming into an integrated search. After entering a keyword, the search results page will not only return APP results, but will also call up videos and related results such as Baidu search.

1) When we search for App information, Wandoujia will automatically search for matching video information, and the matching criteria are not limited to title matching, keywords appearing in the video description may also be retrieved;

2) Wandoujia search will also call Baidu related search results based on the keywords searched by the user;

(III) Analysis of the drop-down box recommendation ranking in the 91 Assistant application search

When users search for apps through the 91 Assistant search window, after entering keywords, the drop-down box defaults to recommending up to 20 results;

1. In the drop-down box, the first one is the one with the highest download volume among the related apps. You can click on this result to download it directly;

2. The second item in the search drop-down box is the related topics manually added by the 91 Assistant editorial team. If this keyword does not match any related topics, this item will be left blank;

3. Under the topic, the apps ranked 3rd to 20th are still ranked according to the number of downloads;

4. Except for the top-ranked app, other apps recommended in the search drop-down box will not directly lead to the download page after clicking on them. Instead, you will be directed to the search results page. You will need to click on the corresponding app on the results page to download it.

3. Analysis of application recommendation rules on the homepages of the three major App platforms

(I) Analysis of the application display rules on the homepage of 360 Mobile Assistant:

The recommended applications on the homepage of 360 Mobile Assistant are mainly reflected in the "Application Selection" column, which displays editorial recommendations (including software and games ), and 360 company applications will be ranked at the front; through analysis, we found that the ranking of 360 Mobile Assistant's Application Selection column is based on manual recommendation.

(II) Analysis of application display rules on the Wandoujia homepage:

The main display of Wandoujia’s homepage is the recommended application module, but the ranking rules are relatively complicated. After many tests and studies, the technical team found that:

1. The ranking rule is not based solely on the number of downloads, but is related to multiple factors including matching, downloads, user ratings (user rating rate is 30%-40%), reviews, and uninstalls;

2. Wandoujia marks the promotional apps with a "promotion" logo, and it is speculated that the promotional apps are paid to obtain display opportunities;

3. Wandoujia marks excellent apps with an “excellent” mark, and it is speculated that excellent apps should be manually screened by editors.

(III) Analysis of the application display rules on the 91 Assistant homepage:

The recommended apps on the 91 Assistant homepage are mainly reflected in the "Featured Recommendations" column. After testing, it was found that the app rankings displayed here are not related to the download volume and ranking, and it is speculated that they should be manually recommended.

4. Analysis of ranking rules of application classification rankings on App distribution platforms

(I) Analysis of the ranking rules of 360 Mobile Assistant’s category rankings

The category ranking list of 360 Mobile Assistant is ranked according to the weekly download volume. The greater the download volume, the higher the ranking.

(II) Analysis of ranking rules of Wandoujia classification rankings

The ranking rules of Wandoujia's application category rankings are relatively complex. After testing, we found that the ranking rules of Wandoujia's category rankings have the following characteristics:

1. Promotion of applications will be ranked first;

2. Those with the "Excellent" mark will be ranked first;

3. The apps will be sorted based on the activity of the app on that day.

(III) Analysis of ranking rules of 91 Assistant application classification rankings

Through testing and observation, it is known that the 91 Assistant classified application ranking is ranked according to the download popularity of the week. At the same time, in order to give the newly uploaded applications a good display position, 91 Assistant has set up two columns: the hottest and the latest apps.

5. Analysis of ranking rules of the three major App distribution platforms

(I) Analysis of the ranking rules of 360 Mobile Assistant

360 Mobile Assistant has two major lists. The download list ranks apps based on their weekly download volume, while the rising list focuses on apps with large weekly download volumes and the fastest rising rankings.

(II) Analysis of the ranking rules of Wandoujia

The Wandoujia app list does not distinguish between app categories. All apps compete for the same list and are ranked based on weekly downloads.

(III) Analysis of the ranking rules of 91 Assistant list

91 Assistant's current popular rankings cover all apps and are ranked according to each app's weekly download volume; the overall rankings cover all apps and are ranked according to each app's total download volume.

VI. Conclusion

(1) 360 Mobile Assistant has the most installed users, and developers have the greatest opportunity to acquire users. Developers can improve the ranking of the App in its category by increasing the number of downloads. Although it is difficult to get the recommended position on the homepage through manual recommendation, it can have a good ranking in the ranking list of the category to attract users to download;

(II) Through testing and analyzing Wandoujia, we found that it is also very difficult for individual developers to obtain a recommended position on the homepage App . We recommend that they focus on the category list and the overall ranking list, and increase the number of downloads, user scores and reviews through the system to gain recommendation opportunities in the App category list. The overall ranking of Wandoujia is based on weekly download volume, and ranking can be achieved by increasing short-term download volume;

(III) Through the test and analysis of the 91 Assistant platform, we know that by optimizing the App title , the App’s display opportunities in application searches can be increased, thereby gaining additional attention for the developer. In addition, 91 Assistant has a separate display location for newly launched apps, which also helps developers increase their exposure. The 91 Assistant category ranking is based on the weekly download popularity of the App, and the overall ranking is based on the weekly download popularity. Developers can obtain rankings by increasing the number of downloads.

APP Top Promotion (www.opp2.com) is the top mobile application promotion platform in China, focusing on mobile application promotion operation methods, experience and skills, channel ASO optimization ranking, and sharing App marketing dry goods. Welcome to follow the official WeChat public account: appganhuo

This article is compiled and published by (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article!